If you think creating a viral video is all luck or it takes a big entertainment house to make a good video, think again! The below video was a public safety announcement called ‘Dumb Ways to Die’ which gathered over 659K views. Produced for Metro Trains Melbourne, this video is simply an animation song spreading the message of safety by humorously bringing to life the dumb ways people can die.
So basically, it takes a great idea, some careful planning and good promotion afterwards to hit the bull’s eye. Let’s explore what else it takes to help you create viral videos even with a small budget:
Relatable and Practical
Videos should give viewers value for their time invested. The below mentioned video is a clever advertisement for code.org. In this video, highly successful founders tell us how they wrote their first line of code or designed something amazing.
This video went viral for 2 reasons- people love hearing about personal experiences especially the experiences of famous people as it makes them and their success more relatable and motivating. The second reason is that the video gave people something to talk about, to share and to learn from.
Develop a story ( Less focus on your agenda)
Like in written content marketing, even in video marketing – concentrate on the emotional value you evoke in the customer instead of focusing solely on selling. Make the most of the emotive power of video by understanding the consumer’s need and mind-set.
A good video portrays a brand’s vision and agenda without being overly promotional. Avoid being overly promotional since viewers may not watch till the end. The key is to connect with viewers by delving deep into their emotions and bring out something true and relevant to them.
Authenticity keeps the connection alive
When a video is authentic, viewers don’t feel cheated and thus the first association of the product in their brain is trustworthy. This ensures that viewers feel connected to the product and therefore increases the chances of them actually buying the product.
The GoPro video works because it does a great job of showing the audience how a simple camera can capture simple yet heroic events in everyday life. The key here is everyday life because it is something the masses can connect to.
Find the Right Platform to Promote the Video
It goes without saying that YouTube is the best platform for videos to go viral. Posting it on YouTube is great, but sharing it across channels is what does the trick. In the initial few days, you can email your video to various content channels like Buzzfeed, Business Insider with catchy headlines.
For example, if a video is about a beauty brand and Vogue finds it interesting enough to showcase it on its website, your job is done. The idea is to find the right partners to promote your video for free.
Show more than just the product and make the viewer think about a problem
If your product/service solves a relatable, genuine problem, use the video format to solve it for customers. Ensure that the voice and communication style resonates with the target audience, and you have a potential viral video in your hands.
The below ‘Dollar Shave Club’ video tries to sell on a problem. The company was trying to attract a new segment of users who casually purchase big-brand razors at local stores. They highlight the uselessness of buying absurdly high costing, store-bought razor cartridges and razors through a fun, short video.
Boost it
You can boost the engagement a video generates by being smart about when you air it. The right time and right season is critical when it comes to making a video go viral. The below video for an organic dog-food brand ‘Dogsee Chew’ called ‘Say No to Crackers’ went viral during Diwali season because it was highly relevant to pet parents. It also generated general awareness amongst those who do not have their own pets. The key was the timing- just before Diwali.
In a nutshell, you don’t need a big budget to generate 10 million views with a 49-second video clip; but you do need to hit the right chord to connect with the audience. A good video with the potential to go viral is all about the story and execution- two things an insightful and nimble team will be able to take care of.
That being said, creating video content consistently, helps increase the odds of being able to have a piece of memorable media break through. Thinking of creating a video for your brand? Drop us a message and we’ll share our ideas and work with you.
The first time we used Google, it marked the start of our online journey. What started out as a sort of online phone book that had a list of websites has now changed completely. Google can now be considered both the beginning and end of the online journey for most of us – it is the platform we use to ask questions, and is increasingly becoming a place to find the most relevant answers.
From a marketing perspective, Google’s ability to show adverts within search results is an exciting development. This has completely changed the way ads are seen. Google Ads provide much higher engagement than traditional print ads or SMS ads. Lately, for hotels, home service and alike, Google shows top results and the race to have visibility there is worthy to watch.
However, have you ever wondered what is the future? What is Google or Search as a whole going to be like in next 10 years? Let’s find out!
Context
Context is going to rule the future of Search, whether it’s Google, Bing or any other search engine. For example, when you open Google Maps in the morning, it automatically shows you that it is time to go to work. But in the evening it shows you that it is time to go home. This in-context feature will be the forerunner in every domain and change the face of search altogether.
Increase in Mobile Friendly Search
Mobile Search now accounts for over 50% of all search queries, so Google is all set to launch a “Mobile Indexing Algorithm” by 2018. Google has already announced Mobile First Index. If you have more content, more features, or more code on your desktop version and less content on your mobile version, Google will place the “mobile version” of your site in the desktop search results. The algorithm used here is called “Accelerated Mobile Page”.
Rank Brain
Google uses a machine-learning artificial intelligence system called “RankBrain” to help it sort through search results. This is a part of “HummingBird”, the official Google Algorithm that provides us with relevant pages amongst billions of pages. The main component of HummingBird is “PageRank”, which gives a credit score to every page for a particular search query. In the future, Google will be enhancing its Rank Brain algorithm to personalize results.
Voice Search
Google Home is becoming increasingly popular, especially among driverless cars around the world. The Voice Search functionality will help in providing a seamless link between people and Google from home to car and to work. Google may also begin advertising or branding in voice searches. This can be done using Augmented Reality that Google is testing in a project called “Tango”.
Increased Consumer Control
There has been a remarkable rise in the use of ad blockers. So Google may now start allowing users to select the brands they would prefer to hear from. This would increase the relevancy of the audience for a brand and thus bring greater ROI.
Increased Multimedia Results
You can expect to see a lot more images and videos in results, with Google integrating more of its image recognition technology and YouTube capabilities.
Enhanced Predictive Keyword -Less Search:
With so much data at its disposal, Google will be able to predict – and answer – queries before we become consciously aware of them. So based on the data of other Google products, Google will be able to throw results.
Real time, Integrated Penalty Factors
Google wants to make spam fighting a central, automated function of serving search results and clean up spammy backlinks. Getting rid of poor-quality content will bring faster and better results.
Intelligent Personal Assistants
Google has already announced it’s intelligent personal assistant. It is different from Cortana or Siri. It shows results based on Machine learning. So if you say – OK Google, I need pictures from Japan, it will show you your own pictures clicked in Japan and not random images from Google Images.
Local Search Results
Hyperlocal targeting will open a host of new opportunities to relate online data with the physical world around us. This will revolutionize the branding process.
Personalized Search Result
Data taken from past searches, user preferences, and engagements with websites, will all play a role in shaping the results that we all see. In fact, Google may even start using Neuroscience and biometrics to understand what you want to see.
With each passing year, the advancement of technology is progressing at a rapid speed. It makes it very important, especially for online marketeers to be aware of the current updates and have their strategies tested accordingly. Ittisa has a team of thorough professionals, offering an integrated approach when it comes to search engine marketing. Leave us a message and we’ll be sure to get in touch with you!
Most developers feel that the toughest job is creating an app out of nothing. The toughest job, however, is taking a new app to the market and actually getting people to install it. You may love your new app, its design, functionality and idea- but are people installing the app? App installs is not an easy feat to achieve.
There are various ways to go about it and not all of them involve spending a lot of money on marketing. Scroll down to read the 11 most powerful ways you can boost your mobile app downloads without breaking the bank.
Create an Appealing App Icon
The first thing that appeals to a viewer is the app icon. The basics of creating an app icon mean ensuring that the app icon stands out amongst the clutter and is easy to recognize and recall as the user scrolls down the app store pages.
The design of the app icon should clearly portray what the app is, along with an intimation of what the user can expect when he/she downloads the app. A good app icon choice is based on the app’s aesthetic sense- bold and unique or simple and minimalist.
Be Creative about the App Label
The App Name should be creative, eye-catching and should describe the app in either one word or a combination of two words. A few basic tips for choosing a good app name:-Don’t use an app name that already exists-KISS – Keep it short and simple-Choose a name that reflects what the app does.
Sell the App Effectively
Successful marketing generates awareness which leads to increased traffic and finally conversions. A healthy marketing budget will generate curiosity about the app and bring more traffic. Some advertising avenues are- social media marketing, email marketing, SMS marketing, articles in blogs and magazines, print ads in newspapers etc.
Social Media Outreach
Social media is one of the cheapest and most effective ways of marketing a new brand without much budget. It is also the perfect medium to build a voice, a personality for the app and establish what the app stands for. Based on audience demographics, appropriate social media channels should be chosen to advertise.
It’s important to focus more on engagement in the early stages of marketing so that the audience becomes familiar with the product and starts to engage with it regularly.
App Store Optimization
With over a million apps in an App Store, getting a new app noticed is a big issue faced by mobile app developers today. ASO- App Store Optimization, helps to solve this issue. ASO is a process of optimizing mobile apps to help them rank higher in an app store’s search results.
With better ranking in search results, customers quickly become aware of the app. Similar to SEO results, the higher the app on an app store’s search results, higher the probability of it getting downloaded. The aim of ASO is to make searchers download the app by driving more traffic to the app’s page in the app store.
Use Images that Excite and Encourage
When a user installs a new app, it’s important to motivate him/her by using images that evoke a sense of excitement and to encourage him/her by showcasing images or videos of people who have enjoyed using the app. The most popular features of the app are best described by photos and videos and can be used to convince users that this app is better than competition.
Know & Understand Customer Sentiments
App downloads increase if the app gets positive feedback from users. Makers should definitely look at increasing the number of positive reviews and ratings of the app, but at the same also concentrate on tackling bad reviews and learning from them. Organic reviews or actual feedback are more beneficial for the app than concocted ones because there is nothing to learn from the fabricated reviews. Here is a review of one of the restaurants on Zomato.
Use Attractive keywords
n order to maximize the number of visitors to your app’s website, it’s important that the app appears high on the list of results returned by a search engine. Tools to use- Adwords Keywords Tool, Google Analytics, etc. Using a few chosen keywords repeatedly throughout the app and in all communication out there on the Internet will help in driving organic installs.
Devise Clever Promotions
If the app requires users to pay to experience it, makers can use temporary price drop schemes in order to build a sense of urgency and drive app installs. Hook users by giving them incentives and free trials. Personalised CTA buttons also help in increasing the number of installs. This can also be used to persuade users to upgrade the app to a premium version.
Good Public Relations and App Reviews
Invest time and energy in reaching out to relevant media houses, PR agencies and tech influencers who review new apps in the market. They can be used to publish a story around the app and reach out to an audience that matters the most. It’s necessary to pitch them the app as a story and not as an advertisement.
Focus on Users by Studying Analytics
It’s imperative to understand users and what motivates them before coming up with ideas to market to them. With Google’s Universal Analytics tool makers can focus on potential users. Actual users can be studied through user based KPIs.
Following these tips is a great way to begin to drive installs for the app, but it’s also important to remember that getting installs takes time and cannot happen overnight. Continuously updating the app, retargeting users with appropriate keywords, helpful documents and videos to assist users and ultimately the functionality, UI/UX of the app itself will drive installs.
Ittisa’s ASO Service is tailored perfectly to help apps reach their future users, wherever they are in the world. With more than 6 million apps on both PlayStore and AppStore, there is a lot of clutter and immense pressure to stand out in the market.
With our proven ASO techniques, committed team of ASO experts, and analytics used to fine tune every step of the campaign, we confidently promise app success whether your objective is visibility or installs. For case studies and further details, contact us here.
The world just celebrated Friendship day last Sunday, and one of the greatest witnesses to that celebration is undoubtedly social media. Be it selfies, stories, GIFs or videos, social media was there to see it all. Various brands launched their social media campaigns for Friendship Day to capture the attention of the audience and to make a mark.
Here are 5 of the best intricately crafted campaigns of 2017 that really made Friendship Day a happy one –
Cadbury Dairy Milk #RealDosti
Launched on: YouTube, Facebook, Twitter
Cadbury has always managed to strike a special chord in our hearts and this time was no different. This year’s campaign, #RealDosti, urged friends to celebrate friendship with real friends in a real way, and not by just a touch on screens.
After all, a friendship band and a Dairy Milk as a gift brings more happiness than just emoticons of the same. On this special occasion, Dairy Milk also launched two new limited edition flavours – Cashew & Coconut, and Butterscotch.
As a part of the campaign, Cadbury also partnered with MTV India to carry out an “Adda” at Sophia College, Mumbai where popular MTV icons interacted with the audience, followed by a performance by the Raghu Dixit Project.
Watch the Cadbury Dairy Milk #RealDosti Friendship Day campaign Video below:
Big Bazaar’s Friendship day Campaign #RealBane Raho
Launched on: YouTube, Facebook, Twitter
Big Bazaar managed to touch the right chords with their campaign #RealBaneRaho. A gentle reminder of how social media is taking over our life, the campaign highlighted a conversation between a social media addicted daughter and her father saying that the real fun moments in life come when we actually do real things.
And that some relationships deserve more effort than just sending a friend request. Watch the Friendship day campaign video below:
Dogsee Chew’s Friendship Day campaign “Friend till the end”
Launched on: YouTube, Facebook, Twitter
The Bangalore-based organic dog food brand highlighted the unique bond of friendship that we share with our pets. Leading up to Friendship Day, they featured a few amazing best friend stories between humans and their pets.
On Friendship Day, a short movie titled ‘Friend till the end’ featured on their Facebook page, which portrayed the story of unconditional love between man and his best friend – “You’ll be mine and I’ll be your friend.
This campaign was launched by Ittisa. Know more about our digital marketing services & watch the beautiful story below:
Terribly Tiny Tales
Launched on: YouTube, Facebook, Twitter, Instagram
The micro storytelling platform, one of the current favourites among both writers and readers, came up with something as unique as their name. Apart from the tales marked as ‘Open Letter’ that featured on their page describing the various types of friends and friendship that all of us seem to have, they also rolled out a new format – TTT [Unsaid].
This new format explores the many little things that we want to say, but somehow can never manage to say it.
Vodafone India #LookUp Friendship day campaign
Launched on: YouTube, Facebook, Twitter
The #LookUp campaign by Vodafone India was initially launched on Valentine’s Day, but after its popularity and success, the same theme was used for Father’s Day and now Friendship Day. The campaign highlighted that while the Internet has eased the issue of connectivity it is it is actually distancing us from the people who are right in front of us.
The campaign is an initiative to tackle phubbing, which is the term used for the bad habit of ignoring a person in front of you for a mobile phone.
Facebook’s Power Editor is the app’s free management tool for ads. The best option for managing multiple ads and campaigns on Facebook, it ensures that you can create, edit and optimize your ads in bulk, across various accounts and pages.
Listed below are 7 reasons why you should switch to using Power Editor right away.
Options for Placement
When you are ready to start an ad, your first step is obviously the “Boost Post” option. However, with the boost post option, device placement of the ads will not be under your control. Power Editor lets you choose from device placement options like
All Facebook
Desktop
Newsfeed (Desktop only)
Newsfeed (Desktop and Mobile)
Mobile Only
Placement of ads have a major role to play in campaign success, and moreover ad costs are also highly affected by it. Suppose you’re promoting a mobile app, it will not make sense to show the ad to people who are using Facebook on their desktop.
In this case, using the ‘mobile only’ device placement option will lead to optimal and high quality results. In a different scenario, if your ad is about a product that requires users to download a large file or app after clicking, it makes sense to target only those users who are using Wi-Fi. Power Editor allows you to choose such options too.
Easy to create Bulk Ads
If you wish to create multiple campaigns for various products, promoting different advert variations among the audience, Power Editor can be of great help. The Duplicate option available makes creating multiple ad groups or campaigns a very easy and fast process.
You can tweak images, words or the target audience as per your need and you have a whole new campaign ready with minimal effort. The Saved Audiences option allows you to save the demographic characteristics of your target audience, eliminating the need of repeating the same process every time you want to run ads for your brand.
Export data to Excel
Power Editor is compatible with Microsoft Excel and similar spreadsheet applications. The data that you collect from the various ad campaigns that you make can be easily exported to/from Excel. This makes it very convenient for you to keep a track of your data as well as the results that you get from them.
Easy Bidding
Power Editor lets you decide the daily budget and the bidding for CPC (Cost per Click). You can also manually optimise your bids for betters reach, clicks or action options. In the Boost Post option, you will not have this choice and the price may be set for a higher amount. As a result, you will end up paying more than what is necessary.
Customized Audience
You can target specific people with the same interests using the Power Editor. There are special features like Create a Custom Audience, Create a Lookalike Audience and Target by Partner Categories in Power Editor that can help you narrow down your audience when fixing on a target audience. This ensures optimum utilisation of your budget and also, more optimum results.
Specific advert objectives
Common advert objectives that are available include Clicks to Website, App Installations, Post Engagement, Page Likes, etc, but you can avail more specific options with Power Editor. For example, in Page Post Engagement, you have the option to choose whether you wish to have Sponsored Stories about-
People liking your post
People commenting on your post
People sharing your post
Get easy access to new features
Any new option related to advertising released by Facebook, tends to get released on Power Editor first before becoming available on Ads Manager. Hence, you will be updated with all new features that get released if you are using Power Editor.
Power Editor by Facebook is indeed a very important resource for a person marketing via Facebook. Not only it is more efficient compared to other options, but also it provides you the best value when it comes to money. Ittisa has a dedicated social media marketing team that has expertise in running ads that bring additional value to your business. Send us a message and we’ll be sure to call you back!
