digital_marketing

World Wide Writing: Steps to web friendly Content Marketing

November 9, 2015 ,

When writing for the web, you know it has to be good enough to attract the right audience. There’s no use to carefully crafted words when nobody ends up reading it. Content marketing for the web is entirely different from printed matter, web users prefer to scan through thousands of available content; hunting for information […]


conversations-rate

5 Steps to Boost Conversion Rates Through Your Content

October 22, 2015 ,

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in the field. A recent study by Contently showed that about a quarter of all businesses allocate over 50% of their marketing budgets to content marketing. Nearly 60% of businesses have at least two people devoted to […]


shareable_content

The Psychology and Creation of Shareable Content

September 17, 2015 ,

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or Share button? Have you ever stopped to wonder what made people share it? Is it because of the content, aesthetics, or headline? We answer these fundamental questions regarding the psychology and creation of shareable content. The […]