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Digital Transformation of Insurance Industry in India

January 6, 2017 ,

Opportunities and threats are often two sides of the same coin and it is especially true in the current digital scenario. Customers are increasingly demanding in all aspects of business- be it product, delivery or maintenance. The only way to move forward is to continually enhance the customer experience. Insurance as a sector has been […]


Email Marketing

Email Marketing – How to make it work for you!

November 29, 2016 ,

People just don’t read emails any more and firms shouldn’t spend on email marketing. If you feel this way, you should probably reconsider your opinion. Email marketing refers to the practice of sending out marketable content or call-for-actions through emails. According to a survey by Adobe, “The Adobe Campaign team recently surveyed more than 400 […]


conversion-optimization

How Real Estate is using Digital Marketing to grow?

November 18, 2016 ,

Social Media has become an important part of business these days, more and more businesses are taking to Social Media to grow and develop their business. Real Estate companies in India are exploiting digital marketing to reduce their expenditure on traditional marketing. Realtors have begun using digital marketing to enhance their conversion rates, outreach and […]


Kabali Promotions - Blog Cover

Did Rajinikanth starrer ‘Kabali’ manage to break Social Media?

July 23, 2016 ,

With the grand theatrical release for Kabali taking place today, the most waited film of the year has finally made its splendid arrival. This Rajinikanth starrer has taken the entire country by storm with theaters being sold out weeks in advance, certain cities like Chennai and Bengaluru announcing the 22nd of July as a holiday […]


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How to use Snapchat for Business?

May 31, 2016 ,

Snapchat for business is the new trend in the Digital marketing which is moving at a frightening speed. There is no denying that the world is rapidly shifting from analog to digital. The only way to keep up with this speed is by keeping oneself updated and reading more about what is happening in the digital world. […]


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Best Digital Campaigns of 2016 Quarter – 1

May 23, 2016 ,

In today’s world, the digital platform is an inescapable platform; be it through television, mobile, laptops tablets and many more. We are exposed to everything digital. Needless to say, the same principle applies when we talk about digital campaigns, their reach and subsequent effect on users. In this article we will focus on few of […]


Upcoming Social Media Platforms that brands should focus on - Ittisa Blogs

Upcoming Social Media Platforms That Brands Should Focus On

May 18, 2016 ,

Businesses, small and large are using social media to push their brand and reach their target audience which largely includes the millennials. With millions of active users, social media has become a staple to myriads of the digitally savvy. Most companies are fascinated how upcoming social media platforms are being adopted by the users who […]


Social Media Trends of 2016 - Ittisa Blogs

Social Media Trends of 2016

May 16, 2016 ,

In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the social marketers; because of which the social media strategy has subsequently evolved and will continue to do so in 2016. Here are six trends of 2016 that social media marketers should keep an eye out for: […]


Game of Thrones uses Social Media - Ittisa Blog cover

How Game of Thrones Uses Social Media

April 25, 2016 ,

Game of Thrones, an American fantasy drama television series is created by show runner David Benioff and D. B. Weiss. The series depicts the three core fictional story lines; the first is the continuing civil war between the various houses of Westeros, each vying for the Iron Throne and control of the Seven Kingdoms of Westeros so […]


World T20-Ittisa

Marketing Campaigns Catching on the World T20 Fever

March 31, 2016 ,

With the T20 world cup being played on every screen at your home or around you, it’s safe to declare that we are officially down with cricket fever. India is a nation where cricket is nothing less than a religion, in short, another one of those opportune periods for marketers to win over their customers. […]