5 Steps to Boost Conversion Rates Through Your Content

October 22, 2015

Content is the king in today‚Äôs marketing scenario as businesses use blogs and websites to demonstrate their expertise in the field. A recent study by Contently showed that about a quarter of all businesses allocate over 50% of their marketing budgets to content marketing. Nearly 60% of businesses have at least two people devoted to […]

The Psychology and Creation of Shareable Content

September 17, 2015

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or Share button? Have you ever stopped to wonder what made people share it? Is it because of the content, aesthetics, or headline? We answer these fundamental questions regarding the psychology and creation of shareable content. The […]