World Wide Writing: Steps to web friendly Content Marketing

November 9, 2015

When writing for the web, you know it has to be good enough to attract the right audience. There’s no use to carefully crafted words when nobody ends up reading it. Content marketing for the web is entirely different from printed matter, web users prefer to scan through thousands of available content; hunting for information […]

5 Steps to Boost Conversion Rates Through Your Content

October 22, 2015

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in the field. A recent study by Contently showed that about a quarter of all businesses allocate over 50% of their marketing budgets to content marketing. Nearly 60% of businesses have at least two people devoted to […]

The Psychology and Creation of Shareable Content

September 17, 2015

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or Share button? Have you ever stopped to wonder what made people share it? Is it because of the content, aesthetics, or headline? We answer these fundamental questions regarding the psychology and creation of shareable content. The […]


How Content and Design go Hand in Hand

June 26, 2015

For long, it has been a belief that content and design are two separate disciplines, that one does not have anything to do with the other. But it is not so. Content and design support each other, enhance each other, and are united by a single goal: to convey an idea and grab people’s attention. […]


Phrases Every Content Creator Hates

June 15, 2015

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churn out and curate content that’s posted on a day-to-day, even moment-to-moment basis. But the real task is to put out compelling content, content that engages readers and keeps them wanting more. Unfortunately, bad writing is […]