How Digital Marketing Boosted Baahubali (2) Success

July 16, 2015

When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ first installment of the two-part epic film has gone on a record-breaking spree, crossing the ₹200-crore mark in 5 days. Although its success is largely attributed to its cinematic greatness, part of its triumph has been […]

Going Social: Dil Dhadakne Do’s Digital Marketing Strategy

June 4, 2015

Zoya Akthar, the director behind the massive entertainer Zingadi Na Milegi Dobara, is all set and ready for the release of her next flick, the multi-starrer Dil Dhadakne Do (DDD), across cinemas on June 5, 2015. However, the journey to its long-awaited release started months ago. We’re not talking about production here. No, we’re talking […]

PIKU’s Digital Marketing Success – Promotion Se Hi Emotion!

May 5, 2015

Gone are the days when a simple gif, a grainy clip and a picture on cyberspace could complete your entire digital marketing strategy. Today, there are new tools, and newer technologies at work constantly, to change the face of a movie’s online promotion strategy. Going viral may seem herculean to some movie-makers, but some are […]