Why Downloadable Content is Vital to Your Digital Strategy

August 19, 2015

Over the last three years, social media marketing and blogging have grown to become effective tools in raising awareness and interacting with customers. So, marketers have started to spend much time and effort in expanding their digital strategy to include these techniques. Encouraging statistics stand in support of these mediums, too. 47% of all internet […]


How Social Media Campaigns Have Helped Charities

July 22, 2015

Social media is an effective strategy for charities across the world to connect with supporters. Charitable trusts and organizations in the US and the UK have been successful in doubling their supporters on key social media channels in the year that has gone by. The vastness of the digital media landscape is no longer a daunting […]


How Digital Marketing Boosted Baahubali (2) Success

July 16, 2015

When it comes to shattering box office records, no recent movie has done better than Baahubali. Arka Media Works’ first installment of the two-part epic film has gone on a record-breaking spree, crossing the ₹200-crore mark in 5 days. Although its success is largely attributed to its cinematic greatness, part of its triumph has been […]


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Boost Offline Sales – 5 Ways Digital Marketing Boosts Offline Sales

June 24, 2015

Recent trends in e-commerce have indicated that mobile connected devices such as smartphones and tablets have become the face of the new retail movement. The reach of brands and retailers has never been this powerful. But what is it about this movement that has made companies so successful in reaching their consumers? The answer lies […]