facebook_algorithm

3 ways to overcome changes in Facebook algorithms

November 16, 2015

The first step to overcoming changes to Facebook algorithms is understanding what they are and how it is important to your business. Edge rank is the Facebook algorithm that decides what appears on a user’s feed, their main aim is to provide users with news feed that is relevant to them; so if your story […]


facebook_branding

The Best Ways to Optimise Your Facebook Business Page

June 19, 2015

Online marketing avenues are being made available with increasingly attractive features to businesses. This is because it is guaranteed that for any business, at least some of the target audience is perpetually online, particularly on Facebook. Therefore, it becomes necessary for organisations to make sure they are active on the social network in order to […]