The mobile friendly Google updates

November 20, 2015

  Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that were bought about earlier this year. Before some of you start panicking, let’s get to know what exactly these changes are. These updates are nothing short of ways to make user experience as smooth as possible, Google is […]


3 Things to Keep in Mind While Developing a Mobile App strategy

August 25, 2015

There is little doubt in the minds of digital media experts that mobile apps are going to be the future of e-commerce. So, many businesses are revamping their strategies in a flurry, while asking themselves important questions such as ‘What should be the basis of a mobile app strategy?’ and ‘How can we front-load it […]


Tips To Improve Mobile App Onboarding

March 16, 2015

Every time we open our mobile app store, an array of different apps floods our screen and vies for our attention, all ready to be installed. We install a few and ignore the rest. Even among the few we have installed, there are still some we have opened just once and never returned to. We […]