Are you a passionate, creative and analytical individual who can manage social communities like nobody’s business? Do you live to generate engagement and leads? Do you love challenging conventional wisdom and making a difference in the world? Ready to be inspired every day? Great, because we’re looking for a Digital Media Strategist!
As our Digital Media Strategist, you will own the overall social initiatives across our portfolio of businesses. You will be responsible for community, influencer and reputation management right from strategy and planning, to implementation and analysis.
- Plan and execute engagement and lead driven social media strategies
- Provide strategic planning, support and recommendations to include social media as an important element of marketing programs
- Collaborate with our Marketing and Creative teams to ensure the branding/voice of all our social media outlets are cohesive with other channels and initiatives
- Develop best in class social experiences with the help of cross-functional teams
- Create programs that leverage earned, owned and paid media
- Leverage social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement and increase leads via social media
- Develop and manage vendor relationships to grow social reach, engagement and conversion
- Constantly keep up with industry and social media trends
- Educate team around the implementation of new social media tactics and technologies
- Document and streamline social media workflows and guidelines
- Manage social media deliverables, timelines, and budgets