Wynk is an entertainment app supported by Airtel that boasts of an enormous downloadable library of music, movies and games pertaining to your choice.When you are introduced to a free music app that allows you to stream and download unlimited regional and international songs, the social media strategy for such should be more dynamic than the app itself. And that’s exactly what we decided to do!
We took up Wynk with a lot of excitement and determination. The task at hand was interesting but quite challenging as well. As music is an arena that has been tried, experimented and excelled in, there seemed to be a lot of ideas but none that could be seen as new. Nevertheless, we put our all in and developed a social media strategy that included gifs, quirky content and memes that were trending with the times and hit with the users. The result was a campaign that was a resounding success, which brought to us the mandate for designing the logo for Wynk Games as well.