iRobot is a USA based, robotics company that has transformed the world of cleaning to make it more convenient and effective. iRobot designs and builds robots that vacuum and mop to help people find smarter ways to clean their homes and accomplish much more in their daily lives.
As popular as technology and gadgets are on social media, robot vacuum cleaners and mops surely run on a different tune than the rest. This one was a new and exciting challenge we couldn’t wait to take up. Hugely popular in the US, iRobot in the Indian market where vacuum cleaners are not the main mode for floor cleaning, the bai is, was a whole different ballgame! So, how do you go about connecting with people on an emotional level with such a product?
As we found out, our creative and thought provoking lifestyle related posts did wonders for the social media presence of iRobot India.
Offline promotion was equally if not more important in terms of sales and what better way to do it other than succinct print ads that are displayed in stores? We were able to rise to the needs of offline requirements with creative content and design in terms of standees, banners, backdrops and much more.