ReTiSense is a Bangalore-based tech company specialising in wearable solutions with an aim to provide actionable guidance. Their first product, Stridalyzer, is a wearable stride analyzer. It is a pair of insoles wired with sensors that can be placed in a runner’s shoes to detect pressure at various parts of the feet.
It’s not every day that you come across a product like Stridalyzer. The fitness gadget is truly one-of-a-kind. Therefore, the efforts with respect to its marketing had to be equally unique to grab eyeballs. So, we stepped in! We created campaigns and various promotional collateral to share across social channels such as Facebbok, Twitter, LinkedIn, G+ and Pinterest. Our efforts were split between monitoring the page’s performance on social media channels, and reaching out to serious runners and popular running communities, and organizers of running events, including local marathons and races. Using questionnaires and surveys, we employed their feedback to boost our own efforts in promoting Stridalyzer. Our pre-order promotions even helped the company rig in some happy customers!