Read To Kids is a reading app developed by World Reader- a USA based NGO that is on a mission to create a world where everyone is literate. The diminishing costs of digital technology and the growing prevalence of mobile phones in developing countries like Africa and India, led World Reader to create reading apps which allowed anyone, anywhere access to quality books in different languages.
The important cause of eradicating illiteracy led us to working with Read To Kids to develop a mobile notification strategy that would timely remind and encourage parents to read to their children more often. Not just frequent reading, the notifications also aimed at educating parents on the correct method of storytelling to make the experience more enjoyable and meaningful to children. Extremely happy with our ability to directly reach the heart of the audience combined with our in-depth analytical skills, Read To Kids handed over their social media account to us as well, and we worked to make a difference to their brand and educate parents about the importance of reading at the same time.