Vijaya Bank, headquartered in Bangalore, Karnataka, is one of the leading banks in the country with a dynamic history and experience of 85 years. After winning the bank’s digital mandate in a multi-agency pitch, we took over the reins to take Vijaya Bank on the ultimate social media journey and help make it more accessible to its customers.
We launched Vijaya Bank on social media with huge success with the campaign hashtag #HiVijayaBank trending nationally on Twitter for over 6 hours. Their objective was to re-iterate their history and legacy in order to build trust amongst a younger target audience. Therefore, we focused on building a community and increasing engagement. We also created multiple videos (branding and product-focused) to increase awareness and reach.
Simultaneously, we put together and trained a team for their in-house digital capabilities. We set up their contact centre and managed social CRM for the bank for 6 months before transferring knowledge and the necessary skills to the in-house team.