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Yippee Noodles

One of India’s foremost multi-business enterprise, ITC has long established its dominance as one of the world’s largest sustainable value creator in the consumer goods industry. Its vast portfolio encompasses a wide range of businesses – Fast Moving Consumer Goods comprising foods, personal care, cigarettes, branded apparel, to name a few. With the launch of Sunfeast YiPPee! In 2010, ITC entered the instant noodles segment.