One of our favourite quotes about email marketing is by David Newman, who says, “Email has an ability many channels don’t: creating valuable personal touches – at scale.”
Sometimes the best way to market a product/service is by simply reaching out to the audience through an email without any of the additional hoopla...
Why does your business need email marketing services?One of our favourite quotes about email marketing is by David Newman, who says, “Email has an ability many channels don’t: creating valuable personal touches – at scale.” Sometimes the best way to market a product/service is by simply reaching out to the audience through an email without any of the additional hoopla.
It may seem old fashioned, but email marketing for sure is one of the best ways to reach your target audience. It is quick, cost effective and easy to execute. Even the effectiveness of an email marketing campaign is easy to measure. As part of our email marketing services, we track CTRs and also analyse which links the audience interacted most with. Based on this information we drive more effective future campaigns to get a higher ROI. Not just this, email marketing also helps in creating a robust and active community of followers.
The benefits of email marketing:
Email Marketing is Cost Effective:
As a brand, you can create meaningful relationships with a larger audience at a fraction of the cost involved in traditional media. With zero print costs, postage fees and advertising rates, email marketing is the most affordable form of marketing there is.
Email Campaigns are Measurable:
Email delivery rates, open rates, click-to-deliver rates, and subscriber retention are some of the metrics that can be drawn from email marketing services. These are in fact valuable insights about your customers’ behaviours and interests. We monitor what information your customers are most responsive to and use that information to further target your audience through more successful email campaigns.
Email Newsletters are Easily Shared:
Subscribers can share emails they enjoy or find useful at the click of a forward button with friends and family. This gives a brand unparalleled credibility since the forward comes from a reliable source.
Email Advertising is Targeted:
With our email marketing services, you control exactly who sees your email by segmenting contacts based on their lead status, demographics, location etc. This ensures that recipients receive content suited specifically to their needs, thereby fostering a higher conversion rate.
Email Marketing Increases Brand Awareness:
With each email sent, consumers are exposed to your brand. When a customer needs products or services, your business stands a much better chance of turning those leads into loyal customers.
At Ittisa, we focus on the following as part of our Email Marketing Services:
1 Launch Promotions: Letting customers and interested parties know about a new arrival or latest offerings.
2 Brand Awareness: Increase brand awareness by reaching out to a wide but targeted audience.
3 Expert Knowledge: Not just product/service promotions, we also focus on sharing intelligible knowledge, tips and tricks with the audience in order to build a community of followers and not just shoppers.
4 Deals & Discounts: We periodically send out mailers notifying users about current offers and promotions in order to drive sales.