In the digital age, programmatic advertising is a leading technology in the world of mass media. We have robust programmatic advertising capabilities; and our exclusive partnership with ad tech companies makes this a smooth and seamless process.
What makes programmatic advertising popular is its ability to help advertisers reach their target audience across a variety of media effortlessly and accurately. With programmatic ad buying, advertisers are not just paying for views and clicks; they also get access to niche customer groups.
On the supply side, we offer publishers access to the Ittisa Private Market Place (PMP) that allows them to offer their premium inventory in a niche advertiser auction, which means advertisers enjoy access to this premium inventory via a less-competitive auction. With the PMP, publishers can maintain control over the advertisers serving ads on their websites.
1. Target your KPIs more closely– Programmatic technology is continually working to improve performance towards your campaign KPIs and increasing overall ROI.
2.Cost Effective – With programmatic, advertisers have the ability to adjust CPMs in real time dependent upon how heavily that impression is valued.
3.Gain more customer insights – Learn more about your audience! Programmatic technology is continually gathering “smart” data based upon the type of individual that engages with your brand. Take these learnings and apply it across all marketing efforts to increase overall campaign performance, creating a more holistic marketing approach.
4.Easier Media Buying – Forget the complication of RFIs, RFQs & RFPs and spend more time focusing on the overall strategy for your campaign through programmatic technology.
5.Scalability – Programmatic allows you to to reach a larger audience across multiple websites and touch points in a timely and efficient manner.