Why is content marketing so important?

October 24, 2017

Content marketing can easily be considered to be the most effective way to reach out to your target audience. It is certainly not a new concept when it comes to digital marketing, but it is definitely one of the most important ones.

Content marketing has changed the way interaction takes place between a brand and its customers. And with the popularity of social media, it has become all the more important for brands to communicate on a more personal level to win the trust and loyalty of customers.

So, why is content marketing important?

a. Content Marketing Provides an identity to the brand

When you have a business, you have to make people aware of it and show them what the business has in store for them. Through the content that you (a brand) generate, the audience is able to recognize the unique voice of your brand as well as the character and culture associated with it.

In other words, content works like an invitation that will allow people to relate with you and your business in a better way. Content marketing can be used to drive traffic to your business website and if it interests people they will always come back to read articles and blogs that you put up in future.

b. Builds a loyal customer base

 

Building Loyal Customers through Content Marketing

Source: Idea Factor

 

Giving relevant and good information free of cost can provide your brand with a strong base of loyal followers and customers. Meaningful content always ensures that customers invest their time in your brand. Good, high quality content published at regular intervals will definitely have your followers come back to your website again and again.

c. Helps in building trust

When you publish high quality and relevant content, it helps your audience build a level of trust with your brand. As you keep putting out more and more content, the more qualified your brand becomes in the eyes of the audience. This trust in your brand not only leads to happy and loyal customers but also to an increase in sales.

d. More sharing and feedback

In this age of social media, if the audience likes your content, they will share it through their personal social media accounts. The more people like, comment and share the content, the more exposure your brand will receive. Content can spread through the Internet at a very rapid speed, reaching people that you couldn’t have otherwise.

Moreover, content that gets circulated on social media will always have feedback. The opinion of your customers is very important as it helps to analyze their behavior, attitude and needs. There is also an underlying psychology behind the content creation. Good content will always lead to discussion, publicity and eventually customer loyalty.

e. Content Marketing works great for SEO

 

Content Marketing & SEO

Source: DOZ

 

Good quality content is the driving force for SEO. If you come up with an article or a blog and infuse it with keywords related to your brand, there are very high chances of positive repercussions. The organic traffic funneled through SEO also helps in boosting conversion rate through content marketing.

f. Content Adds value

No matter what business you are into, you have to publish pertinent content if you want to be at the top of your game. People visit your official website and social media pages to know more about your brand and get some valuable insights. Be it video snippets, guidelines or amusing pictures, meaningful content will ensure that your audience keeps coming back to visit your website/social media pages at regular intervals.

g. Helps in generating new leads

Quality content will always create brand awareness in the market. As more and more people get to know your brand, the possibility of generating new leads and increasing sales will be higher. Content Marketing helps to attract people who have not yet used your product/service.

Leads Through Content Marketing

Source: Hubspot

 

As the saying goes, ‘content is king’ and content marketing truly has made its way to be the most important force in the court of marketing. High quality, unique content that is meaningful, useful and entertaining is the key to success for any business.

Ittisa has a dedicated team for content marketing and we ensure that your brand is always talked about. Leave us a message below and we’ll get back to you shortly.


Phrases Every Content Creator Hates

June 15, 2015

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churn out and curate content that’s posted on a day-to-day, even moment-to-moment basis. But the real task is to put out compelling content, content that engages readers and keeps them wanting more.

Unfortunately, bad writing is everywhere – it pops in blogs, in advertisements, in social media. Content is riddled with unwanted prepositions, bad grammar and clichés that are an assault on the reader’s eyes. In fact, clichés are so often used today, that content creators are ripping their hair out in dismay.

So, if you want your reader to be a happy one, make sure you avoid the following:

“Content is King, Everything Else is Queen”

This cliché is almost cringe-worthy. Never use the words ‘content is king, SEO is queen,’ or ‘content is king, Design is queen´ in your writing if you want your reader to reach the end of your post. A chart of royal pedigree of everything that goes on in one’s business is not what the reader wants. So, crowning content, or design, or anything else, as king, queen and jester, will certainly not help. The analogy has been done to death, and no one wants the beaten cliché to be reanimated.

“One-stop Shop”

Nothing is specific anymore. The answer to “What does this company do” has become “It is a one-stop shop for all your needs”. The phrase is used to describe a business’ main services so often that it has seeped into all media – TV, radio, new media and print. A better way to go about marketing your business would be to tell people what they are likely to get at your ‘one-stop shop’.

“Go the Extra Mile”

Every business loves to boast about how they have got the formula right, how they love to satisfy every customer want by going out of their way to produce the best results. But customers are tired of hearing (or rather, reading) that. They want to know how the company is planning to pitch in with something extra. They need reassurance of how the company is going to offer them something more. Again, focusing on the specifics can help garner better responses from customers.

“Actions Speak Louder Than Words”

Actions do speak louder than words. So, it is preferable to show the customer what you’re capable of, instead of reiterating your previously spoken words, especially by prefixing them with ‘actions speak louder than words’. While customers love wordy reassurances, what actually guarantees their loyalty in the long run is an actual show of productive work. Instead of calling this phrase to their aid, businesses can employ simpler, more creative ways of implying it. “We keep our promises, and more” is an example of how you can imply this, without using the oft-repeated cliché.

“Don’t Judge a Book by its Cover”

We all know that jumping to conclusions based on outward appearances is a bad habit. However, using the phrase ‘don’t judge a book by its cover’ has been employed so many times, that people will instantly jump to a conclusion about you if your content ever does include this phrase. Keeping it simple here will help your readers give your content their full attention. An alternate sentence could be ‘Dig deeper for the real picture’. This will make sure that your content is original and fresh.

There you have it. These are marketing taglines that every writer must avoid if they wish to hold the attention of a customer. These clichés can ruin a potentially good piece of writing. Crisper, original words often bring more applause than words that have been used for generations. Phrases that are over-used tend to be over-ignored on the internet today. So, be sure to avoid these clichés “like the plague”.