Why is content marketing so important?

October 24, 2017

Content marketing can easily be considered to be the most effective way to reach out to your target audience. It is certainly not a new concept when it comes to digital marketing, but it is definitely one of the most important ones.

Content marketing has changed the way interaction takes place between a brand and its customers. And with the popularity of social media, it has become all the more important for brands to communicate on a more personal level to win the trust and loyalty of customers.

So, why is content marketing important?

a. Content Marketing Provides an identity to the brand

When you have a business, you have to make people aware of it and show them what the business has in store for them. Through the content that you (a brand) generate, the audience is able to recognize the unique voice of your brand as well as the character and culture associated with it.

In other words, content works like an invitation that will allow people to relate with you and your business in a better way. Content marketing can be used to drive traffic to your business website and if it interests people they will always come back to read articles and blogs that you put up in future.

b. Builds a loyal customer base

 

Building Loyal Customers through Content Marketing

Source: Idea Factor

 

Giving relevant and good information free of cost can provide your brand with a strong base of loyal followers and customers. Meaningful content always ensures that customers invest their time in your brand. Good, high quality content published at regular intervals will definitely have your followers come back to your website again and again.

c. Helps in building trust

When you publish high quality and relevant content, it helps your audience build a level of trust with your brand. As you keep putting out more and more content, the more qualified your brand becomes in the eyes of the audience. This trust in your brand not only leads to happy and loyal customers but also to an increase in sales.

d. More sharing and feedback

In this age of social media, if the audience likes your content, they will share it through their personal social media accounts. The more people like, comment and share the content, the more exposure your brand will receive. Content can spread through the Internet at a very rapid speed, reaching people that you couldn’t have otherwise.

Moreover, content that gets circulated on social media will always have feedback. The opinion of your customers is very important as it helps to analyze their behavior, attitude and needs. There is also an underlying psychology behind the content creation. Good content will always lead to discussion, publicity and eventually customer loyalty.

e. Content Marketing works great for SEO

 

Content Marketing & SEO

Source: DOZ

 

Good quality content is the driving force for SEO. If you come up with an article or a blog and infuse it with keywords related to your brand, there are very high chances of positive repercussions. The organic traffic funneled through SEO also helps in boosting conversion rate through content marketing.

f. Content Adds value

No matter what business you are into, you have to publish pertinent content if you want to be at the top of your game. People visit your official website and social media pages to know more about your brand and get some valuable insights. Be it video snippets, guidelines or amusing pictures, meaningful content will ensure that your audience keeps coming back to visit your website/social media pages at regular intervals.

g. Helps in generating new leads

Quality content will always create brand awareness in the market. As more and more people get to know your brand, the possibility of generating new leads and increasing sales will be higher. Content Marketing helps to attract people who have not yet used your product/service.

Leads Through Content Marketing

Source: Hubspot

 

As the saying goes, ‘content is king’ and content marketing truly has made its way to be the most important force in the court of marketing. High quality, unique content that is meaningful, useful and entertaining is the key to success for any business.

Ittisa has a dedicated team for content marketing and we ensure that your brand is always talked about. Leave us a message below and we’ll get back to you shortly.


5 Steps to Boost Conversion Rates Through Your Content

October 22, 2015

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in the field. A recent study by Contently showed that about a quarter of all businesses allocate over 50% of their marketing budgets to content marketing.

Nearly 60% of businesses have at least two people devoted to content marketing. All content marketing cannot be considered equal and not every content marketing technique brings out promising results.

There are few techniques to follow that could help you boost your content conversion online:

Create quality content

What is said to be a quality content? It is a great question that encounters every content writers mind. Creating content that is valuable for your target audience is more important that creating content that has all to do with your business and its promotion.

Investing in good writers who could strategize your content according to industry standards in a professional way could help creating good content. Avoid plagiarized, ineffective, uninteresting, poorly phrased articles to maintain standards.

Assess your publishing platforms

Not only researching about the audience but also researching about various publishing platforms available is more important. This research could help you to create relevant content and reach them in better ways.

By researching these you could actually save your time by not wasting it on content that will not be picked up by your audience. Create a content strategy that produces a clear link between where your content is published and where your audience spends time.

Choose topics related to business goals

Choose a topic that has a relevant key point relating to your business and geared towards targeting your customers and not your industry peers. But also ensure that there is a link or connection between what you are talking about and what your business represents. Content that does not relate to your brand or business had no use of promotion.

Effective On-page SEO

The availability of the content to your audience matters when they search for related topics. A proper content placed on a poorly optimized blog has no use as it is out of reach for the readers or audience. When your users cannot find your content there is no point in expecting good conversion rate for your content.

Promote your content in creative ways

Spend money on promoting your content so that your content can be discovered by the audiences themselves across the various sites that they browse on the internet. It is essential to spend more time on promoting the content than producing the content.

Find ways to share your content on multiple platforms, link back to it in future pieces, disseminate to interested influencers and more. A smart promotion strategy adds velocity to the content and helps to attain the reach you aim for.

Promoting your content essentially means three things:

  • Optimizing your content so that it’s found organically in search engines;
  • Optimizing your content so that it’s easy for readers to share on social media, once they’ve found it, read it, and loved it;
  • Optimizing your content so that it’s integrated into an overall “click trail” that leads potential customers from one piece of content to the next, as they move through the buying cycle to the sale (or whatever conversion is meaningful to your business).

Content marketing is basically a promotion strategy in which you do not treat your users as only revenue sources and try to build relationships with them.

By following the above-mentioned techniques it will not only build trust in your content and brand, but it will improve your search results on all of the major search engines as well, leading to more customers that may become conversions through your content marketing.

We at Ittisa help you increase your content conversion with proper content, promotion, regular follow up and also building trust over your brand.


The Psychology and Creation of Shareable Content

September 17, 2015

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or Share button? Have you ever stopped to wonder what made people share it? Is it because of the content, aesthetics, or headline?

We answer these fundamental questions regarding the psychology and creation of shareable content.

The psychology of sharing content:

To effectively create shareable content, you should have a better understanding of the audience’s mind set. Remember there is a person behind the computer screen, reading content suitable to them and sharing it with others like themselves.

The primary reason that people share content online is to be useful to others. They also want to share content to express who they really are, to nurture relationships and to get involved online.

Most content shared online have a wonderful headline invoking positivity and emotion. CoSchedule Headline Analyzer tool will quickly tell you how to improve your headlines with proper choice of words.

According to the NY Times Insights Group study, the following are the key motivations for people to share things online, be it photos, videos or blogs:

1. To define oneself to others
2. To bring valuable and entertaining content to others
3. To grow and nourish relationships
4. To get the word out about causes and brands we care about.

How to create shareable content:

1Create positive content: 

Content with a positive vibration seems to be shared more compared to the negative stories. Bad snippets stick to your mind more than the good ones because of our brain’s negativity bias. But if you want to create viral content it has to induce positivity to the audience.

Usage of superlatives in headlines interests more readers. Posts focusing on positivity and happiness are also good ways to reach out to the audience.

2. Create emotional content:

Emotions are considered most important in marketing as they remain tied to base evolutionary processes and have kept humans safe for centuries. Hence, they’re so basic that we’ll always be wired to pay attention to them – often with surprisingly powerful results.

3. Provide useful and practical information:

Any content that you provide must be useful in life application to the audience. It must be problem solving, provide little tips or any practical strategies useful to your daily life.

Involving your audience with questions, or surveys is more important to make them learn something. Keeping it simple helps saves time to you and your audience.

These pointers, while quite a few in number, are well worth keeping in mind before shaping content. At Ittisa, we spend time thinking before we post. We ask ourselves questions – will it interest the audience? Will they ponder what we share? It is only after due consideration that content ought to be shared, for it to be successful, or as the term today goes, “viral and shareable”.