Expert Tips to Create Good Quality Content

November 9, 2017

Content marketing is an integral part of marketing in present times as it is one of the most effective ways to reach out to your target audience. Therefore, every business requires quality content to achieve success when it comes to online marketing. Generating great content is not only entertaining- it also holds the attention of your audience, increases traffic on all social media platforms and ultimately brings good business.

Below are a few expert tips to create good quality content for your business-

1. Be original

“It is better to fail in originality than to succeed in imitation.”

Your ideas and content should be nothing but original, else the audience will not be interested in what you are saying. Standing out in a crowd is only possible when you have something unique to share. When your content has a voice of its own, people are attracted to it and want to know more about it. Moreover, the tone of communication needs to be aligned with your brand persona and the target audience to make the right connect.

Source: Space City SEO

2. Don’t miss the catch-y headline

While 80% of people read the headline of a blog/article, only 20% actually click on the link and read the entire article. So, the importance of a headline should never be underestimated. Always take time to write an interesting headline as that is always the first thing people read and based on it, they decide whether to read the entire article or not. Along with the headline, also include a few lines of well-written content from the blog to pique your audience’s interest further.

Source: ShouterBuzz

3. Provide accurate information

When you are writing content and publishing it on a website, remember that thousands of people from all over the world are going to have access to it. With such an audience, you cannot afford to provide inaccurate information. It hampers your personal reputation and if you are writing for a company, it will negatively affect the brand and its products.

If you are providing any statistics or data, verify through a genuine source- one that is preferably not wikipedia. Providing the link of the source of your information is a good thing to do if you want to increase reliability of your article. Just make sure that it is a trusted source.

4. Add images/video

A picture can speak a 1000 words and a lot of people understand better when they see images. Using pictures, graphs, diagrams and videos can help you get across your point more clearly. Adding pictures also cuts out the monotony of only text and keeps the audience interested in what they are reading. One thing to keep in mind is that only images and videos that are relevant to the content and add value to it should be included in the article. Unwanted and irrelevant illustrations will do more harm than good.

Source: colorlib.com

5. Take care of SEO

While writing an article, you should have basic knowledge about the keywords related to your topic of choice and include them in your blogs and articles. Incorporating the right keywords will attract more readers and at the same time add Search Engine Optimization (SEO) value to your content. You can optimise the search results for your content by taking help of various strategies available for SEO. Good title tags as well as meta descriptions can further improve your blog visibility and keep it in sync with all social media interactions.

Source: Kissmetrics Blog

6. Be precise and to the point

Too many flowery words and unnecessarily long descriptions will keep your audience at bay! A brief and to-the-point article that is both interesting and informative is always a winner compared to lengthy ones filled with superfluous vocabulary. Clear and straightforward content with simple and short sentences  is easy to read and comprehend.

If you are publishing content to increase brand awareness, your blog should not only provide information to your readers, but also benefit them in some way or the other. Using fluffy and flowery language will only confuse the readers, not help them.

7. View, review, edit

To err is human and so, reviewing and spell-checking content before publication is of extreme significance. When you are done with the first draft, recheck the content. Run a spell check and also use free grammar tools available on the Internet for a full-proof check. Reviewing, editing and refining your content only makes it that much better. Have someone read your article and give their opinion to be doubly sure.

8. Ensure not to over-sell

Follow a 90-10 rule – 90% of your content should be informative and educational whereas 10% should be promotional. You lose the interest and trust of your audience if your content only sings to a promotional tune. Instead provide helpful information and try and add value to your reader and then slip in a line about your services. That way, your advertising will come across as helpful and not as a promotion gimmick.

Writing content is easy, but writing great content is what matters. Be it for your personal hobby or for business purposes, it is important that you do it right. To know more about how good quality content is great for your business and how Ittisa’s content marketing services can help you in this regard, drop us a message and we will get back to you!

 


World Wide Writing: Steps to web friendly Content Marketing

November 9, 2015

When writing for the web, you know it has to be good enough to attract the right audience. There’s no use to carefully crafted words when nobody ends up reading it. Content marketing for the web is entirely different from printed matter, web users prefer to scan through thousands of available content; hunting for information they’re after unlike word to word reading on print. Effective digital content marketing is creating relevant and consistent content that appeals to the target audience and successfully retains them. Here are 5 steps to creating content that sells online:

SEO Focused Content Creation

The first step to creating competent content is to understand user needs and behaviour. Prior key word research will help focus content writing for your specific purpose. Keyword research goes a long way in finding the balance between audience needs, product/service offering and how the audience search the web. Put yourself in the shoes of your target audience and think about what they’ll search for. Train your writers to optimize content for search as they write. This will result in organic search and ranking on search engines. When SEO (search engine optimization) is seamlessly incorporated into content it is no more an added obstacle but just an integral part of the publishing process on the web.

Make it Simple and Snappy

As small of an advice as this might sound, it is one of the most significant step that people take for granted while creating content for their websites. Reading from screens, whether from tablets, computers or phones; can be tiring to the eyes and slower than reading printed material. Accordingly, simpler the writing simpler it is for your audience to absorb the information. Avoid using jargon and complex sentence structures, but do try and use shorter words and active voice wherever possible. Listicles are popular for a reason. When writing, try and break your topic down into points with descriptive sub headings making it succinct and easy to scan through.

Add Highly Relevant Links

Including internal and external links to your precious content is just another step to get your readership to increase. Internal links are those that gets linked back to content on your own website pertaining to the topic the reader has been searching for. This helps to keep people on your website reading your best content. Whereas, external links are those that is linked to works of other people. As a content producer, you’re duty is to ensure that your reader gets maximum knowledge on the subject in a short span of time. The only thing to look out for here, is that both internal and external links are made using bold descriptive text which enables readers to easily find the links while scanning through.

Content Originality

Creating original content should be the number one priority for any website. Copy pasting can only get you so far. Original content receives followers on its own, if promoted. Content originality does not always mean coming up with a new topic, it might also refer to the freshness or the change in perspective with which the content is presented. Proof of your originality will always entice readers to come and take a look. Use real life examples, success stories, user tweets and so on to back up your content.

Technically Correct

The digital age and audience is unforgiving of any errors committed by their favourite brands, which leaves no space for mistakes in your website content. Do a thorough research on any topic and double check it before you reproduce it into content for your website. Don’t forget to proofread and edit your writing, something as petty as grammar mistakes might just take the light off of what you are trying to say.

The steps mentioned here are few of the simplest you can use to ensure active content marketing, yet they are overlooked by many websites leaving them with substandard content that has few or no readership. As content creators for the web, the most important thing to remember is to write content that educates and imparts knowledge to the readers with true passion.


5 Steps to Boost Conversion Rates Through Your Content

October 22, 2015

Content is the king in today’s marketing scenario as businesses use blogs and websites to demonstrate their expertise in the field. A recent study by Contently showed that about a quarter of all businesses allocate over 50% of their marketing budgets to content marketing.

Nearly 60% of businesses have at least two people devoted to content marketing. All content marketing cannot be considered equal and not every content marketing technique brings out promising results.

There are few techniques to follow that could help you boost your content conversion online:

Create quality content

What is said to be a quality content? It is a great question that encounters every content writers mind. Creating content that is valuable for your target audience is more important that creating content that has all to do with your business and its promotion.

Investing in good writers who could strategize your content according to industry standards in a professional way could help creating good content. Avoid plagiarized, ineffective, uninteresting, poorly phrased articles to maintain standards.

Assess your publishing platforms

Not only researching about the audience but also researching about various publishing platforms available is more important. This research could help you to create relevant content and reach them in better ways.

By researching these you could actually save your time by not wasting it on content that will not be picked up by your audience. Create a content strategy that produces a clear link between where your content is published and where your audience spends time.

Choose topics related to business goals

Choose a topic that has a relevant key point relating to your business and geared towards targeting your customers and not your industry peers. But also ensure that there is a link or connection between what you are talking about and what your business represents. Content that does not relate to your brand or business had no use of promotion.

Effective On-page SEO

The availability of the content to your audience matters when they search for related topics. A proper content placed on a poorly optimized blog has no use as it is out of reach for the readers or audience. When your users cannot find your content there is no point in expecting good conversion rate for your content.

Promote your content in creative ways

Spend money on promoting your content so that your content can be discovered by the audiences themselves across the various sites that they browse on the internet. It is essential to spend more time on promoting the content than producing the content.

Find ways to share your content on multiple platforms, link back to it in future pieces, disseminate to interested influencers and more. A smart promotion strategy adds velocity to the content and helps to attain the reach you aim for.

Promoting your content essentially means three things:

  • Optimizing your content so that it’s found organically in search engines;
  • Optimizing your content so that it’s easy for readers to share on social media, once they’ve found it, read it, and loved it;
  • Optimizing your content so that it’s integrated into an overall “click trail” that leads potential customers from one piece of content to the next, as they move through the buying cycle to the sale (or whatever conversion is meaningful to your business).

Content marketing is basically a promotion strategy in which you do not treat your users as only revenue sources and try to build relationships with them.

By following the above-mentioned techniques it will not only build trust in your content and brand, but it will improve your search results on all of the major search engines as well, leading to more customers that may become conversions through your content marketing.

We at Ittisa help you increase your content conversion with proper content, promotion, regular follow up and also building trust over your brand.


The Psychology and Creation of Shareable Content

September 17, 2015

What makes you stop by, when you scroll through hundreds of posts everyday online and hit the Like or Share button? Have you ever stopped to wonder what made people share it? Is it because of the content, aesthetics, or headline?

We answer these fundamental questions regarding the psychology and creation of shareable content.

The psychology of sharing content:

To effectively create shareable content, you should have a better understanding of the audience’s mind set. Remember there is a person behind the computer screen, reading content suitable to them and sharing it with others like themselves.

The primary reason that people share content online is to be useful to others. They also want to share content to express who they really are, to nurture relationships and to get involved online.

Most content shared online have a wonderful headline invoking positivity and emotion. CoSchedule Headline Analyzer tool will quickly tell you how to improve your headlines with proper choice of words.

According to the NY Times Insights Group study, the following are the key motivations for people to share things online, be it photos, videos or blogs:

1. To define oneself to others
2. To bring valuable and entertaining content to others
3. To grow and nourish relationships
4. To get the word out about causes and brands we care about.

How to create shareable content:

1Create positive content: 

Content with a positive vibration seems to be shared more compared to the negative stories. Bad snippets stick to your mind more than the good ones because of our brain’s negativity bias. But if you want to create viral content it has to induce positivity to the audience.

Usage of superlatives in headlines interests more readers. Posts focusing on positivity and happiness are also good ways to reach out to the audience.

2. Create emotional content:

Emotions are considered most important in marketing as they remain tied to base evolutionary processes and have kept humans safe for centuries. Hence, they’re so basic that we’ll always be wired to pay attention to them – often with surprisingly powerful results.

3. Provide useful and practical information:

Any content that you provide must be useful in life application to the audience. It must be problem solving, provide little tips or any practical strategies useful to your daily life.

Involving your audience with questions, or surveys is more important to make them learn something. Keeping it simple helps saves time to you and your audience.

These pointers, while quite a few in number, are well worth keeping in mind before shaping content. At Ittisa, we spend time thinking before we post. We ask ourselves questions – will it interest the audience? Will they ponder what we share? It is only after due consideration that content ought to be shared, for it to be successful, or as the term today goes, “viral and shareable”.


How Content and Design go Hand in Hand

June 26, 2015

For long, it has been a belief that content and design are two separate disciplines, that one does not have anything to do with the other. But it is not so. Content and design support each other, enhance each other, and are united by a single goal: to convey an idea and grab people’s attention.

It is easy to view content as the final component of your website-creation journey. First comes design, then coding, and then content. After all, isn’t it prudent to save the process of populating your website with words for the end? As it turns out, this is the least smart thing you could do as someone who’s looking to create that perfect website. Content cannot be saved for last. It has to work hand in hand with design right from the beginning. Here’s why.

When you write a piece of content, your main aim is to put a message across. An announcement, an advertisement, an awareness campaign – whatever it may be, your copy is sending out a thought. At the core, you are communicating with the reader. Now, you may have employed every trick up your sleeve in the content that you’ve created. But you must also consider the visual element. If the reader is looking at a message that is badly aligned, or poorly laid out on a webpage, he will immediately dismiss it. This renders your content invisible and useless, and drives people away from your website.

To make sure that your content and design fit together like pieces in a jigsaw, you need to make sure that the content writers and designers work together in tandem. Writers can help designers to keep pages simple, and make the brand message clear and concise. They can also help them avoid blocks of text where they’re unnecessary. Design, too, can return the favour by encouraging the writers to edit text to go with the current trend of maximizing white space – this way, the text is sharper and colours used stand out better, ensuring that the message comes out clearly.

While design can be created roughly around bad content, it is close to impossible to design an entire user interface and then bring in the services of the writer to fill in the empty spaces. This is why the two should go hand in hand. Many designers create wireframes with the standard ‘lorem ipsum’ text. But these types of dummy text often create unrealistic design, making the content writer’s job that much harder.

With videos being a popular way of communicating with the consumer today, content and design have to work together more often. A video requires the idea and concept, and most importantly, the copy, to get started. Tweaks will pop up during the design process, necessitating the need for content changes. This is perhaps the most important juncture at which content and design have to meet in order to create something spectacular, not to mention relevant.

A good website reflects the best of content and design. The time is nigh to recognise that the two disciplines go hand in hand in the process of creating a spectacular website. Ensure that the content on your website is visually appealing by using good colours and typography, and not just dropped into a hastily created template. This will reflect well on your website and ultimately, your brand as well.


Phrases Every Content Creator Hates

June 15, 2015

Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churn out and curate content that’s posted on a day-to-day, even moment-to-moment basis. But the real task is to put out compelling content, content that engages readers and keeps them wanting more.

Unfortunately, bad writing is everywhere – it pops in blogs, in advertisements, in social media. Content is riddled with unwanted prepositions, bad grammar and clichés that are an assault on the reader’s eyes. In fact, clichés are so often used today, that content creators are ripping their hair out in dismay.

So, if you want your reader to be a happy one, make sure you avoid the following:

“Content is King, Everything Else is Queen”

This cliché is almost cringe-worthy. Never use the words ‘content is king, SEO is queen,’ or ‘content is king, Design is queen´ in your writing if you want your reader to reach the end of your post. A chart of royal pedigree of everything that goes on in one’s business is not what the reader wants. So, crowning content, or design, or anything else, as king, queen and jester, will certainly not help. The analogy has been done to death, and no one wants the beaten cliché to be reanimated.

“One-stop Shop”

Nothing is specific anymore. The answer to “What does this company do” has become “It is a one-stop shop for all your needs”. The phrase is used to describe a business’ main services so often that it has seeped into all media – TV, radio, new media and print. A better way to go about marketing your business would be to tell people what they are likely to get at your ‘one-stop shop’.

“Go the Extra Mile”

Every business loves to boast about how they have got the formula right, how they love to satisfy every customer want by going out of their way to produce the best results. But customers are tired of hearing (or rather, reading) that. They want to know how the company is planning to pitch in with something extra. They need reassurance of how the company is going to offer them something more. Again, focusing on the specifics can help garner better responses from customers.

“Actions Speak Louder Than Words”

Actions do speak louder than words. So, it is preferable to show the customer what you’re capable of, instead of reiterating your previously spoken words, especially by prefixing them with ‘actions speak louder than words’. While customers love wordy reassurances, what actually guarantees their loyalty in the long run is an actual show of productive work. Instead of calling this phrase to their aid, businesses can employ simpler, more creative ways of implying it. “We keep our promises, and more” is an example of how you can imply this, without using the oft-repeated cliché.

“Don’t Judge a Book by its Cover”

We all know that jumping to conclusions based on outward appearances is a bad habit. However, using the phrase ‘don’t judge a book by its cover’ has been employed so many times, that people will instantly jump to a conclusion about you if your content ever does include this phrase. Keeping it simple here will help your readers give your content their full attention. An alternate sentence could be ‘Dig deeper for the real picture’. This will make sure that your content is original and fresh.

There you have it. These are marketing taglines that every writer must avoid if they wish to hold the attention of a customer. These clichés can ruin a potentially good piece of writing. Crisper, original words often bring more applause than words that have been used for generations. Phrases that are over-used tend to be over-ignored on the internet today. So, be sure to avoid these clichés “like the plague”.