The first Sunday of every August is welcomed with great gusto, to celebrate friendship. Apart from personal celebrations, the topicality of this day on social media has resulted in top brands taking active interest in the same.
With fun, meaningful campaigns and innovative ideas, various brands have managed to touch the right chord with the audience. Take a look at some of the best friendship day digital campaigns by brands in 2018 –
1. Platinum Days of Love – #FriendsFirst
Based on the age-old theory that friendship is at the core of every love story, PGI India released a series of digital videos for Platinum Days of Love named #FriendsFirst. This series of 6 videos highlight the honesty, respect and companionship between couples in love, based on friendship.
Watch one of the videos here – https://www.youtube.com/watch?v=E7khFuL_56o
The videos received 160K+ views each, 6K+ reactions, 100+ comments and 200+ shares. They also ran a contest on social media, urging people to share their #FriendsFirst stories.
2. McDowell – Yaari
Two real life celebrity friends, Ayushmann Khurana and Raghu Ram featured in the Yaari campaign by McDowell. The video celebrates the spirit of brotherhood and the honest relationship shared by true friends. The campaign urges people to thank their true ‘yaars’ for their honest opinions and love.
The video garnered 4.1M views, 56K reactions, 700+ comments and 1.5K shares on Facebook and 1.8M views on YouTube.
Watch the video here: https://www.youtube.com/watch?v=vA2AUZO38es
3. Dairy Milk – Say #ThanksYaar
Cadbury Dairy Milk has always been a representation of emotions, be it togetherness, shared happiness or good feelings. This Friendship day, the brand rolled out a campaign Say #ThanksYaar, where it encouraged people to thank their friends for every little or big thing they do – for sharing notes (and answer sheets), for letting your crush think its your bike or for just simply being there!
Dairy Milk also bought out a limited edition of topical mango flavour for Friendship day.
The Facebook posts collected 119K reactions, 1000+ comments, 500K+ views and 1.8K shares.
4. Britannia Bourbon – #FriendlyMatches
Celebrating friendships that are unpretentious and real, Britannia Bourbon released a series of video clips that showcased different friends in various avatars. For the Friendship Day edition, the brand released a video series featuring Abish Mathew and Mallika Dua performing various tasks to test the compatibility of the two friends.
The series gathered 1M+ views each on YouTube. Watch one of the videos here – https://www.youtube.com/watch?v=CvIZGUFcGOQ
5. Nykaa & Filter Copy – Friend v/s Best Friend
Nykaa, in association with Filter Copy rolled out a digital video on Friendship Day, highlighting the difference between friends and best friends. Taking instances from everyday life like meeting your friend’s mother, sharing information to clicking pictures – the video captured the true essence of what distinguishes a best friend from a friend.
Watch the video here – https://www.youtube.com/watch?v=YNxipjkMiGE
The video garnered 1.6M views on Facebook, 1.9K reactions, 460+ comments and 200+ shares.
Did you come across any other friendship day campaign that you liked? Share with us in the comments section below.
If you’re looking for any social media marketing services, feel free to leave us a message below and we’ll get back to you soon!
Facebook is one of the most popular social networks in the world, and especially in India- it has more number of users than any other social network. With its ever growing popularity and user base, Facebook is a great tool to use to promote anything, including blogs. While there are other superior methods of increasing traffic to your blogs such as influencer marketing and guest bloggers, SEO and SEM- these are more time consuming. Facebook’s large and highly targeted reach allows you to reach out to a dedicated audience and convert them into followers.
Following are 5 simple yet effective ways to use Facebook to increase traffic to your blogs:
1. Use images that speak
Posts with images on Facebook receive 120% more engagement than posts without images. Therefore, choosing the right feature image for your blog is imperative. Images make the first impression and are often the reason for a reader to click on the blog. In order to attract even more readers, make sure that your image is the right size, relevant and features real people.
2. Share short updates
A short, crisp update that is witty and engaging will compel readers to click on the link below. In comparison with long, winding paragraphs, short updates see more interactions and click-throughs. Since the reader will get to read a lot of content on clicking, it’s better to keep the update precise- in order to only give a glimpse of what the reader can expect. An important thing to note here is that most Facebook readers access the channel through their phones- in which case a short update is key for engagement.
3. Create value with how-to blogs
How-to blogs are a great way to add value to the lives of readers. Through these blogs, you are not just selling a product or service but actually adding to the experience by providing useful content. No matter what topic your blog addresses, keeping in mind a few valuable tips to add good quality content to it would always go a long way. Blogs on popular recipes, easy user manuals, fashion looks etc. help readers use your product or service in real life and promoting this on Facebook is a great way to increase traffic.
4. Clear out the junk
While sharing a blog post on Facebook, it’s important to keep the post update as clean and readable as possible. This is so that all possible distractions that might keep your readers from clicking on your blog are removed and so that the post looks as appealing as possible. One must keep in mind the psychology of shareable content. One great tip is to remove the link from the update before posting. Facebook automatically adds the link to your image and summary making it clickable. The only time you might need to include a link is when you use a full-sized image. In that case, always shorten the link before adding it to the update.
5. Make use of Facebook ads
Facebook offers highly targeted ads that you can use to promote your blog to the desired audience. You can target based on gender, age, location and even interests and preferences. In some areas, you can even target based on occupation. Along with this, there are some more advertising features of Facebook which you should be aware of. Boosting a blog post for a minimum of Rs.40/ day can also show a large amount of interaction and reasonable increase in traffic.
The above ways are in no way conclusive and are only a small dent into the various methods of increasing blog traffic. Do you have more ways to increase traffic? Let us know in the comments below!
“Truth be told, there are only two kinds of Twitter users: those that want more followers and those that lie.” – Guy Kawasaki.
With so many social media platforms on the rise, there is a constant deliberation to choose the best for marketing your brand. While every platform has it’s pros and cons, Twitter is undoubtedly one of the easiest platform to grow and get followers on.
“47% marketers believe Twitter is the best social media channel for customer engagement.” Being an easy to use and fast – moving platform, it can help your brand grow and be industry-relevant.
Here are a few easy steps to get more genuine followers on Twitter fast –
1. Know how much and what to tweet
Co-Schedule’s data states that 3-5 tweets on a regular basis is a good number to drive maximum engagement.
Unlike Facebook or Instagram, Twitter needs a different but crisp content strategy. Your Twitter feed should be active with engaging and fresh content to attract potential followers.
Remember that your tweets should not be only promotional. Use content from your followers, industry articles, statistics, trending news related to your business or a company update.
2. Know when to tweet
“Brands get the most engagement during weekdays in the early and late afternoons.”
Share your tweets depending on the audience and time zone. Talking to followers when they are online would give you the required exposure for your brand. You don’t need to do everything manually, you can schedule your tweets beforehand.
Source: sproutsocial
3. Give more importance to visual content
Tweets supported by any kind of visual content always get more likes, comments and shares than those without visuals.
Good quality content always works. Text-based tweets are not wrong, but images will definitely get people to look at your post without simply scrolling by. And if it interests them, you’ll get new followers. The current trend shows posts coupled with a meme or a GIF to be greatly successful among the audience. Even viral videos are a great hit in present times.
Source: Twitter
“Infographics are shared 3 times more than other images and video content is most likely to be shared 6 times more than a normal tweet.”
Be it informative or entertaining, visual content can indeed be your best bet on Twitter.
4. Tag, Retweet, Reply
You can schedule your tweets, but not your replies. Moreover, the brand page should not come across as if it is completely operated by bots. Tagging, replying and retweeting are a must if you want to keep your followers.
Engaging with your followers on a regular basis with prompt replies to tweets increases interaction and your brand becomes more human, thus grabbing attention. Remember that a one-word reply will not have the same impact that a proper thoughtful response will.
Retweeting your followers is another good way to build loyalty and increase visibility – and a way to get new followers.
5. Keep your profile optimized
A brand profile should look friendly and human in order to attract new followers. In order to do that, profile optimization is necessary. Ensure that the page has a clear profile picture, whether it is a high resolution brand logo or a face.
Apart from that, the profile should be complete with a proper description, infused with industry keywords and relevant hashtags. Moreover, giving a clue to your followers about what you do and your brand personality is always a plus. A fine-tuned profile will always have a positive first impression.
Source: Twitter
6. Use the right hashtags
“Tweets that have at least one hashtag get 12.6% more engagement than tweets without one.”
On Twitter, hashtags almost work as a form of SEO to increase searchability of your posts. It is indeed one of the quickest ways to increase followers on your page. For example, industry hashtags can be used for sharing professional content or community hashtags like #MondayMotivation, #DIY, etc to drive engagement.
Tip – Hashtags are great, but overusing them is not. Too much of hashtags can make your tweets look spammy and distract people from the main point.
7. Promote your account beyond Twitter
Last but not the least, promoting your account on other channels is also a good way to increase followers. It can be done through marketing campaigns and website promotions. You can also include it in promotional emails and blogs. The link to the Twitter account can also be shared in the ‘About Us’ section of other social media channels.
Getting more Twitter followers for your brand will not happen by chance, there is proper planning involved to get the desired results. Following these small steps can make a big difference to get new leads and customers for your brand. To know more about how you can make the best use of Twitter for your brand, leave us a message and we’ll get back to you.
