Rebelling

6 Steps to Building a Brilliant AdWords Campaign Structure

Posted on September 30, 2019 by ittisa-admin

Google AdWords is one of the most developed advertising platforms that allow big, small and new businesses to have their products and services advertised in front of potential customers in a short span of time.

By using a PPC campaign like Google AdWords, a brand can easily see instant results of improved traffic on their website. The most important thing about AdWords is that it guarantees better quality targeted traffic who are more willing to take the desired conversion action, like completing an order.

Why is Google ad account structure important?

Below are some steps to build a Google Adwords account structure:

1. Plan the structure of the account

There are several tactics related to the structuring of an account but some factors that influence it the most should be considered primarily. Based on the structure of the website, the products and services offered and location targeting (if necessary), a brand should decide on the rational structure of the account that will be easy to manage, track and optimize to achieve the best results over a span of time.

Brands should spend some time to research on various structuring techniques, choose the one that best suits their business and map it out on an excel sheet to get an idea of the campaigns and ad groups that need to be created.

adwords structure

Source: https://wordstream-files-prod.s3.amazonaws.com

2. Conduct keyword research

keyword search

Source: https://www.adlibweb.com

After creating the account structure with campaign themes and ad group topics, thorough keyword research is needed to ensure that the choice of keywords is not too competitive nor do they have low-quality scores and search volume.

Brands may use Google’s Keyword Planner to find the relevant keywords for each ad group. It is wise to keep the number of keywords to a limit (10-20 max) at the beginning as too many keywords in an ad group may bring less or no traffic.

3. Create the first campaign

After mapping out a detailed keywords list, the ad campaign needs to be built and the settings need to be reviewed.

The following items should be checked carefully:

Type: Under this option, one will automatically be opted to choose “Search Network with Display Select”. This option works well for brands trying to maximise reach. Most brands however find it safer to keep the display and search networks separate and hence they opt for either “Search Network Only” or “Display Network Only”.

Language & Location: It is very important to target the correct location and language in the ad campaign.

Bid Strategy: Brands will be automatically opted to Google Ads setting the bids but it is best to do it manually so that there is granular control over the budget.

Default bid and budget: Default bid is the maximum Cost Per Click that will be tied to each keyword that is added. CPC can be altered for each keyword. Budget is an important consideration as it is necessary to calculate how much a brand is willing to spend per day on that campaign.

campaign dashboard

Source: https://neilpatel.com

4. Create the Ad group & Text ads

Create a new ad group by selecting “+Ad group” under the Campaigns tab in Google Ads. Then add a name and create the first ad for it to run.

The following points should be kept in mind:

Character limit: The headline of the ad should have two parts with 30 characters and one consolidated 80 characters description line.

Best practices: Some popular tricks that brands follow to get their ads noticed are by adding special offers with numbers; use of a period at the end of the first description line; capitalizing each letter etc. These practices are most likely to increase CTR.

Relevance: The ad text needs to reflect the keywords and the landing page text that the ad is directed to. If a brand is bidding on a general keyword like “casual wear” and the ad reads “Women’s Casual Wear,” then male searchers might feel misguided and choose not to click on the ad. Brands should clearly display the target keywords within the headline and description lines of the ad text.

Follow guidelines: If the Google Ads guidelines are not followed, then the ad is likely to get disapproved. This might have a negative impact on the ad performance and delay ads from running. To avoid this, make sure to read the guidelines.

Redirect to the relevant landing page: If the landing page that the searcher is directed to is not relevant to the ad clicked on, then the chances of them bouncing back to Google are high. Ideally, brands should create ad-group specific landing pages.

Google ads ad group

Source: https://storage.googleapis.com

5. Addition of relevant keywords list

Under the Campaigns tab in Google ads, there is an option for “keywords” where the keywords list that is prepared needs to be added. The keywords list should have 10-20 keywords (by default, new keywords are added on broad match) and be completely relevant to the ad text and landing page that users are being directed to.

To specify match types, brands may use designated punctuations like quotations around a phrase keyword, brackets to specify an exact match and plus signs to specify and modify broad keywords.

adwords keyword list

Source: https://ahrefs.com

6. Create more ads & adjust ad settings

After creating the first ad group, brands should create one or two ads more under each ad group to compare performance. The ads should be similar with small modifications like changing the position of the CTA button or the placement of key point in both the ads. This will help to keep a check on which ad created more impact.

After creating all the ads in the group, choose the “delivery method” (this specifies how the ads will be distributed on the SERP) from the ‘Settings’ option of the ad campaign. Make sure to choose “standard delivery” so as to not spend the budget too quickly throughout the day.

The last setting that has to be adjusted is the “Ad delivery” option (specifies how the ads will be rotated). Rotating ads can be done indefinitely so that brands can evenly compare them to each other to check which ad text resonated more with the audience.

google Ads setting

Source: https://neilpatel.com

Follow the steps mentioned above, and you will be set to creating a successful Google AdWords campaign. Just remember to keep things simple without using too many keywords and ensure to write a compelling ad that attracts potential visitors.

For more information on Google Ads account structure, leave us a message and we will get back to you!

Posted under: Google Ads

Things You Need to Know About Programmatic Ad Buying

Posted on September 26, 2019 by ittisa-admin

“Do you know that 62% of marketers use programmatic advertising to achieve brand objectives?”

The process of ad buying has witnessed a massive development with the advent of programmatic advertising. Using technology and huge volumes of data available online, brands have been successful in targeting an interested audience with ads that are relevant for them.

Having the ability to automate as well as scale complex systems, programmatic technology has already gained dominance in digital marketing. The major players involved in programmatic ads are –

● Brands
● Media agencies
● Demand Side Platforms
● Ad Exchanges
● Supply Side Platforms
● Publishers
● Audience

ads exchange

Source: mindstreammedia.com

“Programmatic ad buying allows brands to focus on who they’re serving ads to, rather than where they’re serving the ad.” Apart from being highly targeted, programmatic buying can also help open new doors of opportunities while saving both time and money.

Programmatic media buying are classified into 3 types –

1. Real-Time Bidding (RTB)

RTB, also referred to as open auction is for all advertisers and publishers. Here the inventory prices are decided in real-time through an auction. The publishers, who are selling the ad space, make it available for the buyers and marketers who will be bidding for that place.

Different parameters are set like audience segment profile, price, network reach, etc. Bidders will bid based on these parameters and the highest bidder will have their ad placed on that space. RTB is cost-effective for buying media involving a large audience.

real time ads bidding

Source: AquityAds

Advantages of RTB:

a. Per-impression ad buying process – With real-time bidding, brands have the advantage of bidding only on single impressions instead of paying a predetermined non-negotiable price. This reduces the probability of waste and also prevents advertisers from overpaying.

b. Single dashboard usage – Both advertisers and publishers use a single dashboard on the DSP (Demand Side Platform) or SSP (Supply Side Platform) for controlling the ad campaigns, eliminating the chances of confusion and the need of having multiple partners.

c. Easy to test & adjust – Data that is collected at the impression-level makes it easier for advertisers to analyze the efficiency of the ad creatives, context and the effect on the consumers – thus leading to an adaptable strategy.

d. Insights – Publishers get information in real-time about the inventories that perform the best and the ones most preferred by advertisers.

e. Remnant ad spaces are also sold – Auctions in RTB are automatically triggered with the arrival of a target visitor. Hence, inventories that were unsold previously can still be sold later, thus avoiding wastage.

2. Private Marketplace (PMP)

PMP is more like an invitation-only marketplace where only selected advertisers can participate. In some cases, publishers may also undergo a selection process where advertisers can apply to get an invitation. PMPs are more applicable for advertisers who are trying to increase their efficiency and get a better return on ad spend.

Having a direct relationship with publishers in this setup helps open possibilities for negotiation and curate packages according to requirement.

private marketplace

Source: Pocketmath

Advantages of PMP:

a. Transparency – Both the advertiser and the publisher have a clear idea of the purchase they are making, the CPM (cost per mile) that needs to be paid and the kind of creatives that will be displayed.

b. Efficiency – Advertisers can set new purchases on top websites quickly and efficiently, as well as set inventory packages on particular segmented spaces.

c. Industry-standard – PMP is available on the largest programmatic exchange platforms like AppNexus, DoubleClick Ad Exchange, Kantar Media, MediaOcean, etc.

d. No need for the direct sales team – Managing a sales team can be very time consuming and expensive. Technology can replace having a sales team with PMP.

3. Programmatic Direct

This buying method also called automated guaranteed, is like a one-to-one buying process where advertisers can buy only a specific number of impressions directly from the publishers, without any auction. The process of ad buying in programmatic direct is more or less like an advertiser browsing through the catalogue and choosing placements.

After the creatives and the additional tracking pixels have been configured, the advertiser places the order on the platform. The publisher will then audit and verify the ad campaign and the order is executed.

programmatic ads direct

Advantages of Programmatic Direct:

a. Transparency – Publishers are aware of the exact number of impressions that need to be served and what kind of ads should be shown to which type of audience. This helps in better workflow optimization and publishers also have control over the look and context on the sites.

b. Automation – With Programmatic Direct, one can automate the ad-code configuration and insertion orders. This eliminates the probability of human error in the whole process.

c. Better insights – Publishers get a deeper insight and control regarding the audience in this premium inventory, which leads to better decision making, better targeting and price negotiation based on traffic value.

d. Directness – There is immediate transparency about the impressions that are served and the audiences who have viewed it. Advertisers do not have to wait for the ad campaign data, which is satisfactory and encourages them to spend more on such direct deals.

Programmatic ad buying has indeed been an integral part within the B2B community, as brands are always on the lookout to stay ahead of trends and come up with the best possible ways to reach out to their target audience.

To know more about programmatic ads and the best way to use it to your advantage, just leave us a message and we’ll get back to you.

Posted under: Digital Marketing

5 Best Email Marketing Tools for Startups

Posted on September 18, 2019 by ittisa-admin

“80% of business professionals believe that email marketing increases customer retention.”

Startups rely a lot on social media marketing to make the most out of their business. New age marketing strategies like Instagram influencers and chatbots are also popular among brands. Though all contemporary methods of communication are no doubt effective, email marketing should not be forgotten.

According to Hubspot, “email generates $38 for every $1 spent, which is an astounding 3,800% ROI”.

Setting up your personal email server can be complicated and costly, which makes it not a very good idea for startups. Using an email marketing tool is much easier and helps scale up your business. Here are 5 best email marketing tools for startups –

1. iContact

One of the best email marketing tools, iContact helps to create as well as track your email campaigns. With complete surveys, salesforce integration, autoresponders and market automation incorporated in the service, it is suitable for all types of business, including startups.

An advantage of iContact is that the tool allows adding social media platforms like Facebook, LinkedIn and Twitter buttons to all bulk email campaigns that you’re planning to send out. This provides an option to your customers to share updates or offers from your brand.

icontact email marketing tool

Source: PCMag.com

With iContact, you can also create, send and manage custom surveys and get feedback from your customers, thus building a two-way communication. This tool also helps in creating customized emails that would be ideal for your website. Accordingly, you can add images, text, hyperlinks, tables and other formatting features.

2. MailChimp

The only tool known for having a free plan, MailChimp is the largest email marketing service provider that is easy to use and affordable. It can be integrated with Magento, WordPress, Shopify and other platforms. MailChimp is also the only tool that has the option of a free plan, where you can send 12,000 emails to 2000 subscribers – thus making it ideal for startups, especially for the non-profit ones. The paid plan for MailChimp starts at $10 per month and above, based on your requirement.

Mail chimp email tool

Source: Digital Guardian

MailChimp has an easy email creator, autoresponders, merge tags option, segmentation of contacts into groups and tracking and analytics. Mails can be scheduled based on the time zone of your contacts and the segmentation can be based on geolocation.

3. ConvertKit

A designer being the founder of this email marketing tool, ConvertKit has a great user interface that is easy to use and simple. Their plan starts with $29 per month for 1000 subscribers. It is also the only tool that will allow you to send unlimited emails to any given number of subscribers. This platform is extremely beneficial for product marketers and professional and startup bloggers for promoting their content and building an audience.

ConvertKit is known to have the best delivery rate. A test conducted by EmailToolTester revealed that ConvertKit has “average deliverability of 92.1%”. It is also popular for having a high conversion ratio. With auto-responders that are easily manageable, users can set up segmented drip email campaigns without any hassle.

ConvertKit email marketing

Source: ConvertKit

The only disadvantage of ConvertKit is that it does not have high customization automation options.

4. AWeber

AWeber is a cost-effective and easy to use email marketing tool. The platform helps you learn what can be done and what cannot be done, and the email campaign creator walks you through the process of setting up newsletters and signup forms. Apart from that, additional features like phone and email support, live chat, live webinars and tutorials make AWeber a very user-friendly email service provider.

Aweber email tool

Source: AWeber

With AWeber, you can send plain text emails. These kind of emails have a greater chance of going in the primary inbox of Gmail. Given the fact that 90% of users have a Gmail account, this feature is indeed an added benefit for startups who want to build a loyal base of subscribers.

The basic plan of AWeber comes at only $19 per month for 500 subscribers. Due to its high reputation and relation of trust with email ISPs for years, this email provider tool has high delivery rates and also helps achieve high open rates for your campaigns.

5. ActiveCampaign

ActiveCampaign comes with four different types of plans, for different kinds of businesses. The Lite plan works best for professional bloggers, startups and product marketers. The Plus plan comes with added sale automation features. For site messaging and predictive sending, there’s a Professional plan and the last one is the Enterprise plan for brands who want to customize everything.

active campaign email tool

Source: Newsletter Tools

With ActiveCampaign, you can add webhooks in automation, which will further help you to pass data to other tools. Apart from that, you can also set up SMS drip campaigns.

ActiveCampaign tool is a smart choice if you have a lot of subscribers but also a cost restraint, and want to keep the possibility of CRM automation suite upgradation in the future while keeping the same database.

Every startup can use ads, content and SEO to get traffic and make their brand popular. However, email marketing is important to nurture leads and keep customers engaged. Email marketing tools are not just pocket-friendly, they also make the whole process a lot easier and smoother. If you need any help starting off with email marketing, leave us a message and we’ll get back to you!

Posted under: Email Marketing

Top 5 Mobile Application Design Trends in 2019

Posted on September 12, 2019 by ittisa-admin

The significance of mobile apps for businesses can be ascertained from the fact that 87% of mobile users spend their time on apps rather than web browsers for the purchase of products or services. According to an estimate, nearly 269 billion apps had been downloaded in 2018. As of 2019, over 2 million apps are available for download on the Google Play store, while 1.83 million apps are available on the Apple App Store. These statistics highlight the significance of having an outstanding mobile app design strategy for business.

However, simply developing an app is not enough. The user experience counts a lot for its success. If the app has issues related to navigation, hierarchy, images, downloading and is unable to drive traffic, then converting the potential users into customers will be difficult as these drawbacks would desist them from buying products.

With the changing requirements of businesses and customers, strategists come up with new solutions for mobile apps. The emphasis is on making apps user-friendly and enhancing the user experience. Therefore, new ways of incorporating navigational buttons, trendy designs along with the latest relevant features are being implemented every year.

Below are the top 5 latest mobile app design trends:

1. Simplified User Interface

The goal of user interface design is to make the user’s interaction as simple and efficient as possible. The UI not only focuses on the aesthetics but also maximizes responsiveness, effectiveness, and accessibility of a website. A good UI can convert potential visitors to buyers. Most UI designs are flat designs to suit the digital screen.

Some features of UI for the app include:

● Clarity and functionality of the UI
● Taking advantage of digital screens
● Elements of minimalism taken in UI design
● Blank screen space

2. Options for Navigation

Clear navigation through apps is a sign of a successful design. Easy and creative navigation is the new trend that designers are focusing on.

Some of the features for navigation include:

● More navigational options such as vertical, modular, horizontal, hidden navigation and parallax scrolling
● The navigational button that appears on the screen for some time and disappears on prolonged inaction
● Modular scrolling to scroll through rows of information
● Infinite scrolling for mobile applications having huge amount of data and content.
● Parallax scrolling for intuitive navigation

3. Branding & Story-telling

Many business houses feel that their mobile apps can play a key role in creating meaningful and long-lasting relationships with customers. Keeping this in mind, designers are creating mobile app designs that tell a brand story. Such designs are especially helpful in running a loyalty program and building a relevant customer base. Illustration and graphics are being increasingly used in such cases.

Some of its features include:

● Emphasis on storytelling and branding
● Delivering a customized app experience to the user
● Providing a relevant and local experience
● Use of new technologies

4. Face ID

Recent releases from the top cell phone companies of the world, of a buttonless smartphone screen have changed the way a UI/UX design could be conceptualized. Businesses are now pushing users towards technology that supports gestures. Face ID is a recent trend that allows the users to avoid the ‘home’ button. With manufacturers producing cellphones with the “facial recognition” feature to unlock phones, mobile app development agencies have started implementing the same feature into their applications. Undoubtedly, 2019 is the year when Face ID will be used more widely.

Mobile app face id design

Source: https://www.macobserver.com

5. Videos & Animations

The attention span of users is becoming shorter with every passing day, bringing it down to 8 secs from 12 secs. Therefore mobile app designers are now creating short videos or animations with unique content that are eye-catching, interesting and appealing if done the right way. These motions have to be smaller in size than regular ones to avoid slowing down the app’s performance.

These are just some of the trends that are likely to shape up mobile app design throughout this year. So, if your business app is not working on expected lines, redesign it with new user-friendly features.

Yet, if you’re looking for further in-depth expertise in the field of mobile app development and design, leave us a comment and we will get back to you!

Posted under: Mobile App

5 Killer Video Marketing Strategies You Need to Know

Posted on September 10, 2019 by ittisa-admin

“A picture may be worth a thousand words, but a minute of video is worth 1.8 million words.”

In the past few years, consumption of video content has witnessed a great upsurge. Online consumers love watching videos as they have proven to be more interesting, engaging and memorable. A well-guided video marketing strategy can prove to be beneficial in several ways.

brands using video

Source: ViralStat

Motion graphics and videos have proven to be effective especially for launching a new product or service and for educating consumers.

This is indeed the golden time to incorporate video into your marketing strategy. Take a look at the 5 most important video marketing strategies you need to know to make the most for your business –

1. Invest in research about the audience

Before finalizing the video content for your brand, it is important to know your audience and their preferences. Investing in audience research will provide an idea about what they want, and you can create content and tailor your video campaigns based on their behaviour and also modify them according to the micro audience.

Targeted videos are useful and relevant, attract the right kind of people and drive better results for your business. Moreover, they also lead to increased social activity. A study revealed that 83% of customers are willing to share a brand’s video if they feel the content might interest their friends.

2. Share user-generated videos

“56% of consumers say user-generated videos are the content they most want to see from brands.”

User-generated content is one of the best video marketing strategies that businesses can implement to market a product or service to the target audience. In a way, it is like digital word-of-mouth publicity that can work wonders for your brand. User-generated videos turn customers into brand advocates and instil a sense of trust and confidence in the audience who may later convert into customers.

Holding contests where the audience is encouraged to share videos, video testimonials or product unboxing videos are some user-generated video ideas that can help market your business. For example, when Apple received some negative feedback about their phone camera for pictures that were taken in low light, the brand was prompt in addressing the issue to win back the trust of their loyal customer base.

Launching a social media campaign named #ShotOniPhone, Apple shared photos taken by users in low light and used them in their advertisements worldwide. This innovative strategy saved a lot of production cost, made customers feel like they are a part of the Apple community as well as reinstalled the faith of customers in their camera quality.

user generated video strategy

Source: medium.com

3. Run sponsored videos on social channels

“Do you know that a Facebooks video post generates 100% more engagement compared to an average static post?”

With 46% of consumers watching more video ads on social media, it is one of the best ways to catch the attention of your audience. Sending out the right message in an engaging way not only piques interest and helps in promotion but also satisfies the curiosity of your customers.

Considering the recall power that videos have, chances are high that people will remember it even after 30 days of watching it, unlike a static post.

Facebook sponsored video ads

Source: Facebook

An important point to remember is the optimization of video ads for each social platform. For example, if you’re running a video ad on Instagram story, it needs to be in a vertical format and less than 10 seconds. In the case of Twitter, which is known to have the fastest scroll, your video needs to be engaging from the very first second.

60% of YouTube videos are viewed on mobile, so make sure that all videos posted on YouTube are mobile optimized.

4. Tell stories instead of selling your brand

“92% of consumers want brands to make ads feel like a story.”

Present-day consumers no longer appreciate the hard-sell approach in marketing, instead, they want stories that they can connect with on an emotional level. Moreover, studies have revealed that with storytelling marketing, brands can increase their product or service value by 20 times.

As a business, ask yourself the vital question – What do you want to be remembered for? Instead of focusing just on statistics, choose videos for a more thoughtful and realistic approach for your brand. For example, the premium pet food brand Dogsee Chew released a video before Diwali, highlighting the plight of dogs due to bursting of crackers.

The video embodied the feelings of pet owners and urged them to share the message, thus making the campaign a huge success. The products were not advertised in the video, but it still led to a boost of organic sales by 50%. (Watch the video here.)

facebook comments on video

Source: Facebook

5. Leverage the Video Marketing Flywheel

Keeping up with emerging trends, Hubspot unravelled a new pattern of the traditional sales funnel – the flywheel. This approach is more like an ongoing cycle that encourages customers to stay engaged with the brand and build a long-lasting relationship. The flywheel has four elements – attract, engage, delight – and the centre of it, the customer.

Video Marketing Flywheel

Source: skeletonproductions.com

You can use video marketing in all stages of the Flywheel in the following way –

Attract – Use teasers, micro-videos, leadership and FAQ videos for the purpose of capturing attention and invoking curiosity.

Engage – Product or service videos, testimonials and case study videos can keep your leads engaged and convince them to convert into customers.

Delight – Publish videos of happy customers, brand advocates, event recap videos or how-to videos to give your customers a delightful experience.

Whether you’re starting video marketing for your brand or re-envisioning the strategy, it is important to ensure that your videos are engaging and shareworthy.

To know more about the best video marketing strategies, leave us a message and we’ll get back to you soon!

Posted under: Video Marketing

5 Highly Effective Web Design Tips Backed by Research

Posted on September 3, 2019 by ittisa-admin

Website design involves the process of developing a website from the initial stages of sitemapping and wireframing to designing the layout, writing content, coding, testing and ultimately its launch.

Website design can have a strong impact on the target audience. “48% of people cited a website’s design as the number one factor in deciding the credibility of a business” and “ 2 out of 3 people prefer reading content on beautifully designed websites’. The right web design is important because it influences conversions, bounce rates, website visits and more.

Below are some important web- design tips for brands to follow:

1. Superior Website Speed

According to research, the speed of a website affects the bounce rate, user satisfaction levels as well as conversions and revenue. If a brand’s website is slow, be it on desktop or on mobile devices, it can affect the overall user experience (UX).

With the introduction of Accelerated Mobile Pages or AMP and mobile-first indexing, 65% of digital media time is attributed to mobile devices. They account for nearly 2 of every 3 minutes of time spent online. Therefore, it is necessary for a brand to ensure that users visiting their website are able to navigate with ease in a timely manner.

If a website does not load within an expected time-frame, brands may potentially lose visitors and kill conversions. Therefore the design of a website should be such that it does not hamper the load speed.

2. Leverage the Fold

Fold in a website refers to the portion of the web page that is visible without further clicking or scrolling. It is the first thing that visitors see when they open a website. According to research, 57% of people spend their time above the fold. Therefore to keep users hooked, brands need to prioritize the content and space of the fold.

Here are some tips to leverage the fold:

Dogsee website

3. Keep the Design Simple

A study by Google reveals that website visitors dislike too many visual complexities. They do not like clutter – but prefer clean, white space. It becomes difficult for people to understand the actual use of a product/service on a complex website and hence the brand fails to communicate its main motive for building the website. Sites that have “high prototypicality” and “low visual complexity” are the ones that are most preferred by visitors.

Here are some tips to keep the design simple yet useful:

Usually, a standard website has the following points but it may vary from brand to brand:

Himalayan natives web design

4. Avoid Carousels, Sliders, Accordions and Tabs

Communication through carousels, tabs, rotating sliders, accordions are usually lost as these are viewed less and the call-to-actions are ignored. Visitors generally prefer scrolling through the entire page rather than clicking through it. As per reports, 76% of website visitors merely scan content and hence are less likely to make any extra clicks to read further content if it does not interest them.

At the same time, extremely long scrolls may prove to be exhausting, therefore, putting only the most relevant information on the primary landing page is more effective. Other information can be provided on the inner pages that visitors may or may not choose to explore.

5. Use Real Imagery

Humans like to connect to people in real-life as well as on the web. Real images are powerful as they indicate authenticity and genuineness as well as correlate with conversions. Use images of genuine customers and avoid stock photos. Original testimonials with the image of the customer are more effective as it instils trust among the audience and encourages them to make a purchase. Apart from that, sharing images of employees also helps in humanizing the brand as they are the face of the company.

website imagery
The techniques mentioned above can be used to make websites more effective, efficient and user-friendly for visitors as well as to increase the rate of conversion and make the website a success. To know more about web design tips, leave us a comment and we will get back to you!

Posted under: Design