These silos sufficed. Until they didn’t.

In a world of intensifying global competition, accelerating technological change, and rising customer expectations, that old model of having separate disciplines fails to innovate across them. Yet that is where the most transformative possibilities await. Ittisa, a digital marketing agency, is a place where technology meets design, design meets data which leads to excellent business strategies being conceptualized and together these achieve disruptive digital transformation!

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DIGITAL MARKETING FAQs

In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.

Listed below are the latest trends that brands may incorporate in their marketing strategies to meet the desired outcome:

Marketing Trends

  • Lifecycle marketing
  • Conversational marketing
  • Insights-driven marketing
  • Marketing technology
  • Consumer privacy & KYC
  • Digital transformation and marketing transformation

Social Media Marketing Trends

  • The digital detox
  • Communities on social media
  • Micro and nano-influencers
  • Alternative platforms
  • Social media as customer service
  • The continued growth of Stories

Video Marketing Trends

  • Video personalization
  • A data-first approach to video marketing
  • Long-form videos
  • 360-degree videos
  • Integrating videos across the marketing funnel

Email Marketing Trends

  • Mobile email marketing
  • Email copy and design trends
  • AI
  • Trust in email marketing
  • Data-driven email marketing

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

One of the main reasons why digital marketing is so important for businesses is that it enables you to interact with the audience in real-time.

Digital marketing enables you to reach out to a global marketplace and interact with prospective customers to know what they are looking for. It also helps to reach out to more customers while spending lesser money than other traditional forms of advertising.

The USPs of digital marketing include marketing effectiveness, increased market efficiency, precise targeting, enhanced customer satisfaction & experience, increased customer retention, more revenues through personalization, increased cross-sell & up-sell rates and better ROI on investment.

  • Determine Your Accomplishments
  • Have a clear understanding of the Digital Sales Funnel
  • Create buyer personas
  • Ascertain where to find users at all the stages of the sales funnel
  • Implement specific guidelines to reach your goals
  • Incorporate automation & personalization
  • Look for loopholes in your digital marketing strategy

Ittisa is a place where technology meets design and design meets data - thus leading to the conceptualization of exceptional business strategies and a disruptive digital transformation.

Ittisa, a Google Partner agency, has experience of working with a diverse client list. We have worked with popular brands like Sunfeast YiPPee, KLF Nirmal, Aashirvaad Atta, Wahl India, Dogsee Chew, Red Chillies, ITC Snacky, etc and provided them with a transformative digital experience. We have also been recognized on popular platforms like Business Standard, Tech Story, Social Samosa, Forbes and Your Story among others.

Our strength lies in our crisp strategy, communicative content and excellent designs.

Yes, we provide our services worldwide. We have worked with clients across the US, Middle East & Europe.

At Ittisa, our aim is to be a one-stop shop for everything digital so that clients don’t need to manage multiple agencies. This also helps our clients get maximum efficiency out of their digital marketing efforts. Our end-to-end digital services include:

  • Social media marketing
  • SEO
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Search Engine Marketing
  • Video Production & Marketing
  • Performance Marketing
  • Website/App Design & Development

Design is the mainstay of Ittisa, and we are well-known for our highly creative, innovative and strategic design capabilities. We have helmed the responsibility of creating dynamic websites for brands like KLF Nirmal, Aashirvaad Atta, Red Chillies Entertainment, SmartKarrot, Dogsee Chew, etc. We have also designed and developed apps for Doctor Always, Vijaya Bank, Fiesta, MAAD, Shero, etc.

We approach our design & development services quite methodically using the following steps -

  • Identify - your brand & business objectives
  • Research - extensively about your industry & competitors to formulate a strategy
  • Develop - a wireframe & sitemap to define key features
  • Content - creation & placement decision for maximum impact
  • Design - visual elements to bring your website/app to life

A set of digital strategies based on certain indicators that allow brands to promote a product or service but only pay after the outcome of advertising is known, is called performance marketing. In other words, clients need to pay performance marketing agencies only when the agency delivers profitable or agreed-upon results like sales, clicks, leads, conversions and other beneficial marketing outcomes.

In data-driven marketing, brands use customer’s information for optimum and targeted media buying and creative messaging. It is a more personalized strategy which focuses on the strategy of being “people-first”. This helps drive a considerable amount of ROI for brands. Data-driven marketing makes the answers to questions like when, where, who, what actionable.