Apollo Hospitals is a chain of super-speciality hospitals that has revolutionized healthcare in India. This integrated healthcare brand includes hospitals, primary care, diagnostic clinics and pharmacies. In Bangalore, they have 3 branches providing round-the-clock advanced care. Our responsibility as their social media marketing agency was to reimagine their digital strategy and strengthen the online presence with meaningful conversations.
Objective: Generate meaningful conversations to build trust & establish the brand as the most preferred centre for treatment.
Services Offered: Social media management, Content Marketing, Social Listening and Monitoring, Online Reputation and Management.
Handling the social accounts of a brand as big as Apollo was surely a challenge for us. Our content marketing strategy involved sharing relevant information about their services as well as general health awareness in the form of static posts, GIFs, videos and mailers. We gave a witty punch to our campaigns and ran contests to drive engagement and deliver our message. With a special campaign dedicated to Oncology, we successfully generated quality leads.
3X quality lead generation for oncology campaign
Increase in the number of followers and engagement on all social media channels
2X increase in CTR, submission of queries and phone calls