Though friends deserve to be celebrated everyday, we have a day dedicated to friends – Friendship Day. While we remember to wish every friend that we have, how can we forget someone who has been man’s best friend for the past 33,000 years – dogs? That is exactly what Dogsee wished to celebrate on Friendship day.
We conceptualized the whole Friendship day short movie, starting from the script, cinematography, background music and song. With Mowgli and his pet parent as the main protagonists of the film, all we can say is that this was nothing short of a woofing awesome experience.
The campaign was a roaring success, garnering a massive 400K views within 24 hours of its launch and reached 1 million views approximately in just a week. This is a feat that no other dog treat brand in the country has achieved so far!