iRobot is a US-based, robotics company that has transformed the world of cleaning to make it more convenient and effective. iRobot designs and builds robots that vacuum and mop to help people find smarter ways to clean their homes and accomplish more in their daily lives.
Objective: Increase digital brand awareness and desire for iRobot vacuum cleaners in India
Hugely popular in the US, marketing iRobot in the Indian market was a whole different ball game. This is because, here, vacuum cleaners are not the main mode for floor cleaning, the bai is! The offline promotion was equally if not more important in terms of sales and we did it through succinct print ads that were displayed in stores. Here, the focus was on educating customers on how to use the cleaner and the many benefits involved. We were able to rise to the needs of offline requirements with creative content and design in terms of standees, banners, backdrops and much more.