ReTiSense is a Bangalore-based tech company specialising in wearable solutions with an aim to provide actionable guidance. Their first product, Stridalyzer, is a wearable stride analyzer. It is a pair of insoles wired with sensors that can be placed in a runner’s shoes to detect pressure at various parts of the feet.
Objective: Deliver stand-out packaging for a stand-out product
It’s not every day that you come across a product like Stridalyzer. The fitness gadget is truly one-of-a-kind. Therefore, our efforts with respect to the product’s packaging design had to be equally unique to grab eyeballs. We aimed at attracting avid runners and sportspeople with striking boxes- minimally designed and cool looking. The in-soles were placed inside the box and could even be stored in it when not in use. We also designed various print collaterals for the brand including standees, brochures, flyers etc. These were all with one purpos – to educate people on how to use ReTiSense.