Rebelling

5 Year Trends To Study Before Planning Your Next Women’s Day Campaign

Posted on February 5, 2024 by ittisa-admin

Are you gearing up to roll out your next Women’s Day campaign with the spirit of femininity, positivity and strength?

But before you start blasting creative energy into the conceptual void, let’s have a little heart-to-heart.

When it comes to crafting a campaign that resonates, hindsight can be your best pal. Think of it as digging through a treasure trove of ‘aha!’ moments from the past five years.

Together, we’ll embark on a bit of a time-travelling adventure, sifting through the sparkling sands of successful campaigns from the last half-decade.

We’re talking about scrutinising the big hits, the crowd favourites, and even those lovely underdog moments that snuck up on everyone’s social feeds and tugged at the heartstrings. Because there’s wisdom in those narratives and numbers that can turn your good campaign into a great one.

So let’s uncover the common threads that wove their way into the public’s favour and the unique gems that made each campaign shine. After all, you want your message to be that perfect blend of timely and timeless come next Women’s Day.

Popular Women’s Day Campaigns From Brands

1. Dove #ChooseBeautiful

Launched in 2015, this campaign stands as a powerful reminder and a challenge to the status quo of beauty standards. For decades, many women have felt pressured to conform to often unattainable beauty ideals presented in the media, which can lead to issues with self-esteem and self-perception.

 

Dove’s campaign aimed to dismantle these barriers by inviting women to reevaluate their self-image in a more positive and empowering light. Through a mix of video content and interactive experiences, the campaign encouraged women to literally “choose” to walk through a door labelled “beautiful” rather than one labelled “average,” thereby making a symbolic statement about self-acceptance and the internal recognition of their beauty.

 

By doing so, it sparked global conversations about beauty, self-worth, and the importance of defining beauty on one’s terms. The underlying message was simple yet profound—the choice to feel beautiful is in our hands, and it can be made regardless of external pressures and expectations.

2. Google #HerStoryOurStory 

In 2018, Google recognised the imperative role that women play across various spectrums of life and sought to bring visibility to their contributions, which have historically been overlooked.

 

The campaign served as a digital podium for both celebration and education, allowing users from around the globe to share anecdotes, accomplishments, and the profound impacts of women’s actions through various online platforms. By leveraging the ubiquitous nature of technology and social media, Google did not just offer a storytelling platform but, importantly, facilitated a communal space where the stories of women could be amplified for wider acknowledgement.

 

Each narrative shared under the campaign shed light on the diversity of women’s experiences and the multifaceted roles they fulfil – from innovators and leaders to caretakers and revolutionaries. It underscored the ripple effect of individual stories coalescing into a shared history, or rather, ‘herstory’, thereby contributing to a more inclusive historical narrative that championed equality and recognition for women’s voices and experiences.

3. Nike “Dream Crazier”

Launched in 2019, this campaign can be seen as more than just a promotional endeavour—it was a cultural statement about the potential and rightful place of women in sports.

 

By featuring high-profile, groundbreaking female athletes, the campaign confronted the gender biases and clichés that label women as “crazy” for displaying emotion, ambition, or simply for aiming high in the traditionally male-dominated world of sports. It celebrated the achievements of these athletes, who have excelled in their respective fields and paved the way for future generations of women to pursue their dreams without boundaries.

 

The phrase “Dream Crazier” echoed the sentiment that what may seem outlandish today can become tomorrow’s new standard if only women dare to dream it. Coupled with powerful visuals and inspirational storytelling, the campaign struck a chord with a global audience and reinforced Nike’s standing as a brand that supports the advancement and empowerment of women in sports.

4. Bumble “All Our Moves”

In 2021, Bumble’s campaign was launched to celebrate the power of women and the impact they have on the world. Through this campaign, Bumble aims to highlight the diverse and extraordinary achievements of women across the globe, inspiring others to make their moves and create positive change in their communities.

 

By showcasing women from different backgrounds, cultures, and fields, Bumble encourages inclusivity and empowerment, emphasising the importance of solidarity and support among women. The campaign encourages everyone to take part in the conversation, share their stories, and celebrate the resilience and strength of women everywhere.

 

With its engaging and uplifting message, “All Our Moves” reflects Bumble’s commitment to fostering a community where women can feel empowered, supported, and celebrated. It’s a reminder that every small and big step taken by women contributes to a brighter and more inclusive future for all.

5. Zivame #TheBraMatters

As part of its Women’s Day celebration in 2019, Zivame launched an inspiring new initiative, #TheBraMatters. This campaign was designed to bring to the spotlight the often-overlooked and underappreciated contributions that women make to society. It draws an insightful parallel with the humble bra that plays an integral part in a woman’s life yet often goes unnoticed.

 

TheBraMatters is not just a campaign but a narrative that comes to life in the form of a short film. The film beautifully captures how women serve as a beacon of inspiration for those around them.

 

The film underscores the fact that, much like the women it supports, a bra deserves recognition and appreciation for its significant role. The #TheBraMatters campaign by Zivame is a fresh and insightful way to honour women, their contributions, and the everyday items that support them.

Common Themes That Connect These Campaigns 

  1. Empowerment: This is a central theme where campaigns focus on empowering women, encouraging self-acceptance, and challenging stereotypes.
  2. Solidarity: Many campaigns highlighted the importance of solidarity among women, showcasing the support and strength found in female communities.
  3. Inspiration: Emphasising inspiring real-life stories of women’s achievements and resilience was a common strategy among effective campaigns.
  4. Actionable Hashtags: Campaigns often utilise powerful and actionable hashtags that easily spread across social media platforms.

Why These Campaigns Performed So Well

Their unique aspects:

Trend influences:

Certain trends also influenced the design and execution of these campaigns. These include:

 

What To Keep In Mind When Planning Your Next Women’s Day Campaign

Begin with introspection and sensitivity towards the diverse tapestry of women’s experiences. Start by understanding the current socio-cultural climate and the unique challenges that women face, ensuring that your campaign is relevant and empathetic.

 

Authenticity in storytelling will resonate more deeply than ever. Share real stories that inspire, educate, and provoke thought, moving beyond stereotypes to portray the multifaceted nature of womanhood. Your campaign should encourage participation and conversation, creating a space where voices can be heard and stories can be shared.

 

Moreover, consider the legacy of your campaign; think about how it can leave a lasting impression or a foundation for continual support of women’s empowerment. Finally, keep your message consistent across all platforms but tailored in its delivery to engage meaningfully with different audiences.

 

A successful Women’s Day campaign will leave individuals feeling seen, heard, and inspired to contribute to an ongoing, progressive narrative about women’s rights and achievements.

 

When planning a Women’s Day campaign for 2024, identifying key trends is paramount to ensuring resonance and relevance. Here’s a friendly rundown of current trends and how they can inform your campaign theme:

 

  1. Empowerment Through Technology: The increasing intersection of technology and women’s lives opens up novel avenues for empowerment. Consider how you can incorporate digital literacy or AI to support women’s advancement in your theme.
  2. Sustainability and Climate Action: With a growing emphasis on environmental stewardship, a campaign that celebrates women’s contributions to sustainability practices and climate advocacy could strike a chord
  3. Health and Well-Being: The global focus on mental and physical health, heightened by the pandemic, suggests a theme that highlights and supports women’s health initiatives, which would be both timely and supportive.
  4. Entrepreneurship and Leadership: The rise of female entrepreneurship and an emphasis on diverse leadership give you ample space to create a theme celebrating female innovators and leaders who are breaking glass ceilings.
  5. Intersectionality: Recognition of the multiplicity of women’s experiences based on race, sexuality, and socioeconomic backgrounds points to a campaign that is inclusive and rich in varied narratives.
  6. Work-life Harmony: As remote work becomes more common, themes around achieving balance and dismantling the “always-on” culture could resonate deeply.
  7. Equality in the Spotlight: With movements like pay parity still going strong, campaigns pushing for continued progress in gender equality and social justice remain highly relevant.

Bearing these trends in mind, you’ll want to craft a campaign theme that’s not just a conversation starter but one that encourages actions and solutions, leaving a lasting impact long after Women’s Day has passed. Keep it genuine, engaging, and packed with purpose, and you’ll set the stage for a significant campaign.

Conclusion

As our exploration of the evolving trends over the past five years concludes, it’s clear that planning a Women’s Day campaign requires both a look back and a vision forward.

 

We’ve traversed territories from digital activism to the power of grassroots movements, witnessing how technology and human connectedness shape our approaches to honouring women.

 

As you draft your blueprint for the upcoming Women’s Day campaign, carry with you the insights gleaned from these trends and the understanding that the most impactful narratives are those that speak truth to power with compassion and conviction.

Stay up to date with the best in marketing—follow us on Instagram, LinkedIn and Facebook for tips and strategies that will elevate your campaigns to new heights!

Posted under: Brand

Local SEO: Optimising Your Business For Local Searches

Posted on January 5, 2024 by ittisa-admin

What’s the difference between local SEO and SEO?

Does local SEO really work?

Local SEO is a digital marketing strategy that can help businesses improve their online presence and attract more customers through relevant local searches on popular search engines like Google.

Search Engine Optimization (SEO) primarily focuses on improving a website’s visibility in organic search results on search engines.

The idea behind local SEO is to increase your business’s visibility and reach, especially if you have a physical location or serve a specific geographic area.

With the right optimisation techniques, you can rank higher on search engine results pages (SERPs) and attract more customers.

Understanding Local SEO

Local SEO aims to boost online visibility, which can result in more business from local searches made on Google and other search engines.

People who search for services “near me” are typically ready to act upon their search, and the higher a business ranks in local search results, the more likely it is to attract these motivated customers.

A local SEO strategy involves several tasks, including optimising a company’s Google Business Profile, identifying local keywords, and creating content that is relevant to local customers.

Search Engine Optimisation can benefit any business, as more than 75% of consumers in countries such as the United States, France, Germany, and the United Kingdom use Google to find local business information.

Implementing a Local SEO Strategy:

A successful local SEO strategy entails several steps.

1. Local Keywords

Researching local keywords is a necessary first step. This procedure entails identifying keywords that people use when searching for local products and services.

Once you have identified these keywords, you can incorporate them into your website content, meta tags, and other SEO elements to improve your visibility in local search results.

2. Google Business Profile

Next, optimise or give your Google Business Profile a makeover. This involves providing detailed information about your business, including your exact location, the services you offer, your operating hours, and attractive photos of your business.

Making sure your name, address, and phone number (NAP) information is consistent across all online platforms can help you rank higher in search engines.

3. Local Citations

Another essential aspect of local SEO is acquiring local citations. Citations are online mentions of your business, which usually appear on business directories, social media platforms, and other websites. Search engines like Google use these citations to verify your business information, enhancing your credibility and visibility in local search results.

4. Online Reviews

Encouraging and managing online reviews is another effective local SEO strategy. Online reviews can significantly influence potential customers’ buying decisions, as they provide social proof of your business’s reliability and quality.

Responding to these reviews, whether positive or negative, shows your commitment to customer satisfaction and can help build a positive online reputation.

5. Link-building and On-page SEO

Link-building and on-page SEO play equally important roles in local SEO. On-Page SEO comprises optimising the landing pages of your website by using appropriate keywords, meta tags, and high-quality content, which helps to improve the search engine ranking.

On the other hand, link-building involves acquiring high-quality backlinks from other trustworthy websites, which enhances the credibility of your website, ultimately leading to an improved search engine ranking.

Tips And Strategies to Improve Local SEO

magnifying-glass-with-seo-concepts

1. Understand the Basics of Local SEO

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations or service-area businesses that operate through a certain geographic area.

Local SEO encompasses a range of strategies, from claiming your business listing to creating a responsive website design.

2. Optimise Your Google Business Profile Account

The first step in any local SEO strategy is to claim and verify your local business’ Google Business Profile. Getting on Google Business can increase your chances of showing up in Google’s Local Pack, Google Maps, and organic rankings in general.

Qualifying local businesses can claim this free listing, and include information about their company, like their address, phone number, business hours, and types of payment methods accepted.

3. Get Regular Reviews from Happy Customers

Getting your customers to write positive reviews for your business doesn’t just optimise your Google Business presence; it also encourages more local customers to buy from you.

Encourage customers to leave a review after a purchase or visit and make it as simple as possible for them to review your business on platforms like Google.

4. Optimise for Voice Search

Voice search usage is seeing unprecedented growth, and digital assistants like Siri, Alexa, and Google Assistant are only going to make voice search more integral with every passing day.

For local businesses, it’s becoming crucial to optimise your website content for voice search. This involves using conversational language and long-tail keywords that people are more likely to use in voice searches.

5. Create Content Based on Local News Stories or Events

There’s nothing quite like authoring content that speaks directly to your local market.

Write blog posts around local news stories, activities, or events. Consider creating videos about local charities or causes that your business supports. This type of content gives your business a local feel and can make your brand more recognisable in the community.

6. Optimise Your Website for Mobile

Mobile devices are used for most online searches today, with local searches being particularly popular. Make sure your website works well on mobile devices and offers a good user experience.

Using Google’s Mobile-Friendly Test tool can be a great way to check the mobile-friendliness aspect of your website.

7. Use Local Keywords

Your keywords should be relevant to local customers. Make sure to include terms that refer to your products or services in the city or region where you operate.

Tools like Google’s Keyword Planner can show you popular local keywords to boost your local SEO strategy.

8. Take Advantage of Online Business Directories

Online directories such as Yelp, Foursquare, YellowPages, and others can help you improve your local SEO by providing a high-quality inbound link. They can also help potential customers learn more about your company, thereby increasing its visibility.

The Impact of Local SEO

In today’s world, where people are searching online for everything they need, small businesses need to prioritise local SEO to stay competitive.

By zooming in on specific local keywords and refining your online presence, you will be able to attract more customers who are in your area and are actively searching for services that you offer.

Conclusion,

Don’t underestimate the power of local SEO! Even though the market is crowded, it isn’t impossible to stand out from competitors. A well-executed local SEO strategy can provide the upper hand that you need for success.

At Ittisa, we’re more than just a digital marketing agency. We’re your partner in success, providing innovative local SEO strategies to help your business thrive.

Frequently Asked Questions (FAQs):

1. Which local SEO component is the most important?

Answer: Accuracy and consistency across all platforms is key when it comes to local SEO. Be sure that your business name, address, phone number, or NAP information is the same everywhere.

Also, having an optimised Google Business Profile listing is essential because that’s where Google gets information for their local search results.

2. How long does it take to see results from local SEO?

Answer: For Local SEO to show results, there are a number of factors to be considered, including the competition within your industry and the current state of your online presence.

Generally, though, it can take anywhere from 2 to 6 months to observe noticeable­ and favourable outcomes from a local SEO campaign.

However, it is important to note that SEO is a continuous process that requires ongoing efforts to maintain and improve website rankings.

3. What are the local SEO services in Bangalore?

Answer: Digital Marketing Agencies in Bangalore offer specialised local SEO services to help businesses improve their visibility in local search results.

These services include creating locally relevant content, managing reviews, building local citations, conducting on-page SEO, researching local keywords, and optimising Google Business Profile listings.

The goal of these services is to increase a company’s online visibility, attract more local customers, and ultimately boost sales.

Learn how we can help your business thrive with our local SEO services today by following us on Instagram and Facebook.

Posted under: Google SEO Update, Search Engine Optimization

7 Reasons Why You Should Hire a Digital Marketing Agency

Posted on December 30, 2023 by ittisa-admin

Have you ever found yourself wondering if your business is speaking the right language to cut through the online noise?

Let’s face it, in this digital bonanza era, you’re either on the digital bandwagon, or you’re watching it pass by, waving with a confused expression.

Imagine this: while you’ve been painstakingly trying to decipher Google algorithms, there’s a group of people who not only speak fluent ‘digital-ese’ but can also turn it into a lyrical masterpiece for your brand.

That is a digital marketing agency. They’re the rock stars of clicks, impressions, and conversions, orchestrating campaigns that can make your numbers sing.

Yet, many businesses hesitate, clutching their homemade marketing strategies close like a liferaft. But let’s be real: when you’re deep into managing the day-to-day, is patching up that raft the best use of your time? We can agree that you’d rather steer the ship to new horizons.

A digital marketing company brings more to the table than just fancy analytics and cool reports. They offer a partnership armed with data and insights to help you dominate the market.

Let’s explore why getting a digital marketing agency on board might just be the best business decision you’ll make.

Benefits Of Partnering With A Digital Marketing Agency

Stepping into the arena of online marketing can be daunting, but it doesn’t have to be a solo quest. In the following section, we’ll delve into the myriad of benefits that come with partnering with a digital marketing agency.

1. Experience and Expertise

When it comes to steering your brand’s digital presence, having a crew of seasoned navigators can make all the difference between drifting aimlessly and sailing smoothly towards your business goals.

That’s the unparalleled advantage of hiring a digital marketing agency; you’re not just getting an extra pair of hands, you’re gaining access to a treasure trove of expertise and experience.

business executives

By enlisting a digital marketing company, you effectively hire a fellowship of experts, armed to the teeth with knowledge, experience, and a thirst for continued learning.

2. Cost-Effectiveness

Embarking on the digital marketing journey often leads to a critical crossroads: should you hire an in-house team or employ digital marketing services from an agency? If cost-effectiveness is your concern, then a digital marketing agency is the solution.

The voyage with a digital marketing agency is charted with a clear vision of cost-effectiveness. You get to tap into a pool of resources, shared expertise, and strategies that fit within your budgetary constraints – a treasure trove that can often be out of reach for solitary in-house teams.

3. Focus on Core Business Operations

Hiring a digital agency isn’t just about enhancing your marketing; it’s about allowing your business to harness its true prowess—its core operations. This strategic partnership can be the wind in your sails, pushing you towards greater efficiency and success.

You’ll not only see improvements in efficiency but also morale boosts, as each team member will be able to dive deeper into the work that truly matters, knowing that the digital marketing part is in capable hands.

4. Scalability and Flexibility

Embarking on the digital marketing journey with an agency at your helm is like having a ship that can shape-shift according to the tides of the market. With an agency, you’re not just setting sail; you’re navigating with a compass that can swiftly adjust to the winds and currents of consumer behaviour and market trends.

It’s this combination of scalability and flexibility that makes hiring a digital marketing agency a savvy move for modern-day businesses. They offer the opportunity to grow your marketing efforts when the conditions are right and to conserve resources when the waters get rough—all while ensuring that your marketing stays nimble, relevant, and continuously fine-tuned to the landscape in which your business thrives.

Related: How to Scale Up Your Business Through Digital Strategy.

5. Access to Advanced Tools and Analytics

women-working-together-office

Advertising agencies come equipped with an arsenal of the latest technologies and analytics, tools that many individual businesses might hesitate to invest in, given the rapid pace of digital innovation and associated costs.

This access not only arms your business with powerful insights but ultimately steers your brand towards a more enlightened marketing approach.

6. Creative and Innovative Approach

A digital marketing agency’s team, composed of diverse minds from myriad niches, acts as a melting pot of creativity, concocting strategies that blend traditional marketing wisdom with cutting-edge innovation.

A digital marketing agency is a beacon of creativity and innovation, combining fresh perspectives with cross-industry insights to craft strategies that stand out. Their collaborative approach ensures that your marketing efforts are not just heard but also felt and remembered, making a tangible impact in the digital ecosystem.

7. Measurable Results and Accountability

When you partner with an advertising agency, you’re not only investing in their expertise but also in their commitment to delivering measurable results and upholding accountability, ensuring that every strategy and campaign is not just a shot in the dark but a calculated move towards success.

A digital marketing agency translates the vastness of the online marketing world into a map of measurable results with clear milestones and destinations marked out, ensuring accountability every step of the way. With their expertise, the return on your marketing investment becomes more than just a promise; it becomes a transparent, quantifiable reality.

Discover Digital Excellence with Ittisa

branding-concept

In the bustling tech hub of Bangalore, Ittisa stands out as a premier digital marketing agency that’s more than just a service provider; it’s a growth catalyst for your brand.

When you partner with Ittisa, you’re not just hiring a team; you’re enlisting a squadron of digital warriors geared to champion your brand in the virtual arena. Our expertise stretches across the digital spectrum, with tried and tested success in enhancing the online presence of businesses just like yours.

Beyond just strategy, Ittisa is your transparency partner, providing clarity throughout every step of your campaign. Regular, jargon-free reports illuminate your campaign’s performance, translating complex data into understandable insights.

Accountability is the cornerstone of our operations; your ROI is the metric of our success. In a crowded marketplace, Ittisa’s dedication to measurable results ensures your investment translates into tangible growth. So, let Ittisa be the wind beneath your digital wings, propelling your business to soaring new heights.

Conclusion,

We’ve journeyed through the pivotal reasons to enlist a digital marketing agency. From the expertly charted strategies that calibrate to the ever-changing online currents to the analytical acumen that ensures every click and campaign counts, a digital marketing agency is your sage guide through the digital wilds.

Like a trusty compass, the right digital marketing services provider will keep you oriented towards your business goals with a meticulous blend of creativity, innovation, and tireless optimisation.

Pick an agency that not only charts the course but sails the journey with you, because in the vast digital seascape, a stalwart co-captain makes all the difference.

Frequently Asked Questions (FAQs):

  1. How will hiring a digital marketing agency affect my day-to-day business operations?

Answer: Imagine having a skilled crew that takes the helm of your online branding and marketing, leaving you free to focus on other critical areas of your business. It’s like having an experienced navigator for the choppy waters of digital marketing while you ensure everything else on your ship runs smoothly.

  1. I’m used to handling marketing in-house. What added value does an agency offer?

Answer: Agencies come equipped with a diverse team of specialists, each an expert in their respective marketing field. This collective expertise can lead to more innovative and impactful marketing strategies, not to mention the cutting-edge tools and technologies they bring to your hunt for customer engagement and sales.

  1. How long does it typically take to see results from a digital marketing agency’s efforts?

Answer: As with any great practice, seeing the full extent of the rewards takes time. While some strategies, like paid advertising, can offer more immediate gratification, others, such as SEO and content marketing, require time to grow and flourish. Typically, you might start noticing initial results within the first three to six months, with more significant growth around six to twelve months.

Navigate the digital sphere by following Ittisa on Instagram, Facebook and LinkedIn for top-tier digital marketing insights and updates.

Posted under: Digital Marketing

Top 8 Digital Marketing Trends Every Marketer Needs to Know in 2024

Posted on December 22, 2023 by ittisa-admin

Are you ready to ride the wave of popular trends sweeping the digital marketing landscape?

As we hurtle into 2024, the digital world continues to evolve at lightning speed, transforming the way brands connect with audiences. With advancements in technology and shifts in consumer behaviour, marketers are required to be agile, informed, and ready to embrace the trends that will define the coming year.

So what’s on the digital horizon? Imagine digital marketing strategies so personalised they seem to read your mind or algorithms that predict trends before they’re even trending!

From the explosion of AI-driven analytics to the immersive world of virtual reality, these future trends of digital marketing aren’t just fantasies. They’re the imminent realities that will define the digital marketing landscape in 2024.

Let’s break out of traditional moulds and explore the current trends in online marketing that every marketer needs to know to stay ahead in 2024. These insights aren’t just game changers; they’re the new rules of the game. So dive in and discover how these trends can revolutionise your approach to digital marketing.

8 Digital Marketing Trends That Will Dominate In 2024

1. AR and VR Marketing

Picture this: You’re browsing online for a new pair of shoes and, with a click, you’re seeing them on your feet through your phone screen, thanks to AR. Or, you’re transported to a virtual store where you can stroll, explore, and even catch a VR fashion show – all from your living room sofa. It’s not just cool, it’s revolutionary!

But why is AR and VR marketing the trend to keep your eyes peeled for? For starters, they offer experiences that are so immersive that they blur the lines between what’s real and what’s virtual. That’s a game-changer for engagement.

Additionally, with more people shopping from home, these technologies are like personal shopping assistants that help customers make confident purchases without ever needing to step outside.

And let’s not forget the data insights. With every interaction, marketers can learn about customer preferences – all in real-time. This information is digital gold for personalisation and improving the customer journey. People love to share new, cool experiences, which means more organic buzz for brands using these technologies.

So, in the vast ocean of digital marketing trends, AR and VR marketing are the big waves you’d want to surf on. They are transforming spectators into active participants, creating brand stories that are not just told but are truly lived. And that’s why in 2024, AR and VR aren’t just the next big thing; they’re the big thing right now, reshaping the retail landscape.

2. Chatbot Emergence 

Chatbots are swiftly becoming an indispensable asset in the digital marketing toolkit – think of them as your brand’s digital ambassadors, readily available 24/7.

As we venture through 2024, chatbots continue to evolve, becoming more nuanced and intelligent, capable of providing immediate, personalised assistance to customers. They’re rapidly transforming from simple scripted responders into sophisticated AI-driven aides capable of understanding and reacting to complex customer needs in real-time.

What makes chatbots particularly compelling for marketers is their advanced capability to analyse customer data. They can tailor conversations to individual users, offering product recommendations and guidance that feel incredibly personal and human-like. This not only heightens the user experience but also strengthens the customer-brand relationship, a key metric for brand loyalty and retention.

Moreover, chatbots are a powerhouse of efficiency. They streamline customer service operations by handling a high volume of inquiries without the queue times associated with human operators. This efficiency translates into cost savings and allows human customer service representatives to focus on more complex, high-touch customer interactions.

The integration of chatbots into social media platforms is another reason for their significance in 2024. By communicating with customers in an environment they’re already comfortable with, businesses can increase engagement rates and conversion opportunities.

As digital experiences become increasingly interactive, the demand for instant and accurate communication grows – with chatbots at the forefront, fulfilling that demand. They effectively bridge the gap between the digital and personal, enhancing customer satisfaction and driving the digital marketing success of companies that deploy them thoughtfully.

3. Privacy-Focused Marketing

digital security

With consumers becoming more protective of their data, marketers in 2024 will focus on privacy-centric strategies. Expect less intrusive data collection and more transparency, which will actually foster trust and possibly lead to better customer relationships.

Companies today are under the spotlight to ensure that consumer data is handled with the utmost care. This means bidding adieu to intrusive cookies and saying hello to transparent policies and privacy-first practices. Brands are rethinking their digital marketing strategy, ensuring that marketing efforts are not only effective but also ethically grounded and trust-building.

This pivot towards privacy is more than compliance; it’s about cultivating a trustworthy brand image. In an era where a data breach can be viral news, brands that prioritise customer privacy can differentiate themselves. They are the ones crafting a narrative that resonates with the privacy-conscious consumer, fostering loyalty.

Moreover, this trend is spurring innovation as marketers seek new ways to connect with audiences without overstepping boundaries. It’s pushing the envelope for smarter data usage and more creative engagement strategies that don’t rely on personal data exploitation.

Privacy-focused marketing is not just a responsive action to emerging laws; it’s a brand’s commitment to its audience, promising a respectful and secure user experience. Respect for privacy is not just good ethics; it’s good business.

4. Video Marketing at Its Peak 

Video is king and shows no signs of abdicating the throne. With the rise of short-form content platforms and improvements in streaming technology, video content is more accessible and consumed than ever.

Our attention spans are battling against a sea of content and videos are like lighthouses, guiding us through. They have the power to convey messages quickly, entertain, and evoke emotions that a block of text or a static image might take ages to trigger. Plus, with the rise of TikTok, Instagram Reels, and YouTube Shorts, people are consuming more bite-sized content than ever.

Here’s the thing: search engines love videos too. Including video content on your website can significantly boost your SEO. This means you’re not just capturing hearts and minds; you’re also catching those algorithm eyes, leading to increased visibility and traffic.

And let’s not forget the versatility. Product demos, behind-the-scenes, webinars, live streams – videos are like chameleons, adapting to whatever your marketing campaign needs. In 2024, if your content can move and talk, it’s likely to move minds and talk sales.

Videos are king, and in the realm of digital marketing, they’re ruling with a crown of engagement, SEO, and versatility. The play button is the most compelling call to action this year, and hitting it is our way to stay ahead of the curve.

5. Personalization 2.0

Remember when personalisation meant adding a first name to an email? Those days are long gone! Now we’re talking about hyper-personalisation powered by deep learning. This means bespoke content, recommendations, and messaging tailored to the individual preferences of each customer, resulting in unprecedented engagement rates.

Why is this making waves in 2024? Because customers these days expect more. They’re savvy, they’ve seen it all, and they want to feel like each product, service, or offer is handpicked just for them. And, when you get it right, the payoff is huge.

But the best part? Personalisation is a win-win. It’s not just businesses that benefit from the enhanced sales and insights – customers enjoy a much more relevant, seamless, and enjoyable shopping experience.

So, as we navigate the thrilling waters of 2024’s digital marketing trends, keep a close eye on personalisation. It’s the passport to creating truly meaningful connections in the vast digital world.

6. Voice and Visual Search

voice translator

Siri and Alexa may have started the trend, but in 2024, we’re expecting voice and visual search to become the norm. SEO is no longer just about keywords; it’s about conversational phrases and visual content that can be easily searchable through smart assistants and image searches.

These technologies aren’t just futuristic; they’re changing the face of search and making life so much easier. For digital marketers, they’re a goldmine of opportunity. Voice and visual searches process queries differently, which means they open up a whole new SEO playground.

Optimising for these can catapult your brand to the forefront of search results – if someone asks for “comfy velvet armchairs,” you want yours to be the first they see.

So, why is voice and visual search a trend to look out for? Because the way people hunt for information is evolving. People crave quick, simple ways to navigate the vast ocean of the internet, and these tools are their jet skis.

Related: Essential SEO Algorithm and AI Update: What’s New?

7. Social Media Shopping

Scrolling is the new window shopping. Social platforms will double down as retail spaces, allowing users to go from discovery to checkout without ever leaving the app. Seamless integration of e-commerce and social media will redefine online shopping.

Social media shopping is transforming our feeds into a vibrant marketplace. Brands are showcasing their wares right where we’re hanging out, from Instagram stories to Facebook updates. It’s brilliant because there’s no need to leapfrog from app to store website – it’s all happening in one cosy corner of the internet.

This seamless blend of social browsing and retail therapy is a convenient combo that was meant to be. For consumers, it’s the convenience of clicking “buy now” between liking memes and sharing posts.

For digital marketers? It’s a dream. You get to present your product to customers who are already engaged, already on your page, and poised to shop. Plus, the data you gather is gold dust. It tells you about buying habits, and preferences, and how your content sways those shopping decisions.

8. Micro-Influencer Marketing

Micro-influencers are like the friendly neighbours of the influencer world. They may not have the follower count of celebrities, but they’ve got something just as shiny – trust and a close-knit community vibe.

Their audiences are engaged, and niche-focused, and they hang onto every word, like that great recipe suggestion from your foodie friend. They’re the real deal, genuine, and authentic.

In an era where consumers can smell an ad from a mile away, micro-influencers bring a personal touch. They turn ‘sponsored’ into ‘recommended by a pal.’ And who doesn’t love a good recommendation from someone they trust?

As we look to 2024, brands are expected to turn the volume up on collaborations with these approachable stars. With ad fatigue setting in and people craving genuine connections more than ever, micro-influencers have the power to amplify a brand’s message without setting off alarm bells.

Microinfluencers offer a blend of relevance, reach, and resonance that can make campaigns feel more like community gatherings rather than billboard announcements.

Keep Up With The Evolving Trends By Partnering With A Digital Marketing Agency

business team

Keeping up with the top digital marketing trends can sometimes feel like chasing a high-speed train—especially as we steam towards 2024. But here’s a friendly whisper of advice: you might not have to.

Joining forces with a digital marketing agency is like having a trendy best friend who knows all the ins and outs of the evolving social scene. They’ve got their fingers on the pulse of what’s current, cool, and clickable.

Enter Ittisa, a digital marketing agency in Bangalore. As the digital landscape transforms with each tick of the clock, having a team like Ittisa in your corner means you’re never out of step.

Whether it’s deciphering the latest algorithms, embracing the metaverse, or tailoring strategies to the next-gen consumer behaviours, we’ll help you navigate this journey of digital trend adaptation.

Partnering with a seasoned agency allows you to not just keep up but also lead the charge with confidence.

Conclusion,

Staying static isn’t an option in our vibrant, ever-evolving landscape. From the immersive magic of the metaverse and the heartfelt impact of micro-influencers to the personalised prowess offered by AI and machine learning, there’s a whole playground of possibilities waiting for us.

The rise of visual and voice search is set to redefine SEO strategies, while user-generated content continues to be the beloved bridge connecting brands to their audiences with trust and transparency.

As we gear up to embrace these trends, remember that the heart of a digital marketing strategy remains the same: to create genuine, meaningful connections with your amazing audiences.

Whether you’re a seasoned pro or a bright-eyed newcomer, keeping abreast of these trends is like having the ultimate marketing mixtape for 2024 – it’s fresh, it’s exciting, and it just might be the secret ingredient to your next campaign’s success.

Frequently Asked Questions (FAQs):

1. With so many trends to keep up with, which top 2024 digital marketing trend should I prioritise for my business?

Answer: It’s all about your specific digital marketing strategy. If your audience thrives on interaction, interactive content could be a game-changer for you. If they value genuine connections, then micro-influencer partnerships might be where you want to shine. So, assess your goals, know your audience, and pick the trend(s) that align best with your brand’s mission.

2. Can small businesses leverage these digital marketing trends too?

Answer: Digital marketing trends like micro-influencer partnerships, user-generated content, and purpose-driven marketing are a small business’s dream. They level the playing field, allowing smaller players to make a big splash with authenticity and personal connections. These trends are not just for the big sharks in the pond; they’re accessible tools for all businesses to connect, engage, and grow their audience.

3. Content is king, but with so much out there, how do you make sure your brand’s content stands out in 2024?

Answer: To be noticed, get creative and authentic – think of unique angles on hot topics, interactive formats like quizzes and polls, and video content that stops the scroll. SEO is your trusty sidekick here, ensuring your content is not just engaging but also discoverable. Don’t be afraid to show your brand’s true colours and personality; people crave connections with voices that resonate with honesty and originality.

Keep your finger on the pulse of digital marketing — follow us on Instagram and Facebook to stay updated with the latest trends and insights!

Posted under: Digital Marketing

How to Scale Up Your Business Through Digital Strategy

Posted on December 13, 2023 by ittisa-admin

Got an awesome business idea and a sturdy foundation, but feel stuck when it comes to taking things to the next level?

We’re about to dive into the realm of boosting your business through digital strategy services.

But first, let’s talk about why digital strategy is a game-changer when it comes to expanding your business.

In today’s hyper-connected world, having a strong digital presence is crucial. It’s not just about having a fancy website; it’s about crafting a digital approach that aligns with your business goals and reaches your target audience.

Scaling your business through a digital strategy is a carefully crafted potion of social engagement, SEO mastery, and content that hits just the right note.

It’s not about just being seen—it’s about creating an experience so delightful that your customers can’t wait to come back for more.

What Is A Digital Strategy?

At its core, a digital strategy is a roadmap that outlines how you’ll use digital tools and platforms to connect with your audience, boost your brand, and ultimately make a splash in the online world.

Whether it’s through engaging social media content, a user-friendly website, targeted ads, or captivating email campaigns, a solid digital strategy ties it all together.

But it’s not just about being present online; it’s about being present with purpose. A digital strategy helps you carve out your corner of the internet, making sure you’re speaking the right language to the right people.

Why Every Business Needs A Strong Digital Strategy

Imagine the Internet as this huge, vibrant market, and your business has its cosy little booth in a corner. Now, without a plan, it is like whispering in the middle of a rock concert—no one’s hearing you.

But throw in an excellent digital marketing strategy, and you’re the booth with the longest line—the one people can’t stop talking about.

This isn’t just about shouting from the rooftops; it’s about getting to know your customers, understanding what works for them, and showing them that what you’ve got is just the thing they’ve been looking for.

With a savvy digital marketing strategy, you’re not just keeping up with the competition; you’re setting the pace, ready to groove to whatever tune the Internet decides to play next. And, to help you play the field, take the help of a digital marketing agency for effective strategy.

How A Digital Strategy Helps Scale Up Your Business

ui management

When it comes to scaling up, strategic management is the key. It’s about more than just throwing money at ads and hoping for the best. It’s about carefully planning and executing a marketing strategy that maximizes your resources and delivers tangible results.

Here are 10 ways to scale up your business through a digital strategy:

1. Know Your Audience Inside Out

When you know your audience’s quirks, likes, and dislikes, you’ve got gold. Your digital strategy isn’t just about throwing stuff out there and hoping it sticks. It’s about that special, tailored touch.

So when you’re sketching out your next digital plan, put yourself in your audience’s shoes and find out what makes them tick. It’s what transforms a good strategy into a great one.

Dial into their frequency, and you’ll not just reach your audience; you’ll resonate with them.

2. Break the Ice with Engaging Content

To scale up your business with a digital strategy, your content has to be engaging enough to get the conversation started.

Whether you’re creating snappy social media posts, insightful blog articles, or compelling videos, remember that the goal is to spark a connection. Invite comments, ask questions, and encourage shares.

When your content resonates, it not only breaks the ice – it starts a delightful conversation that could turn into a thriving community of loyal customers.

3. Get Social with Social Media

If you want your business to be the life of the online party, your digital strategy needs to be all about building genuine relationships, not just broadcasting ads.

Whether it’s through witty tweets, behind-the-scene peeks on Instagram, or value-packed posts on LinkedIn, you’re there to add value, engage, and, yes, even entertain.

And when you do it right, you’re not just another logo in the feed; you’re the go-to page for your audience.

So don’t just use social media to shout about your latest offer. Use it to reach out, touch hearts, and build a community that’s all about the give-and-take. When you scale the social ladder with authenticity, your business scales up with it.

4. SEO: Speak the Language of Search Engines

SEO is all about talking the talk that search engines love so that your website pops up like a friendly hello in the search results.

You’ve got to know your keywords – these are the buzzwords your audience is searching for. Weave these into your website’s copy, blog posts, and even image descriptions in a way that feels as natural as possible.

And it’s not just about dropping keywords here and there; it’s about quality content, loading speed, mobile-friendliness, and an all-round great user experience.

Nail that, and search engines will be like, “This site is pretty cool. Let’s show it to more people.” That’s when you’ll start climbing up those rankings.

5. Emphasize the User Experience (UX) Part Of Your Strategy

UX is about making your website or app welcoming and easy to use.

Think of it as a digital smile – it’s the first thing users see and the last thing they remember. And it’s not just about looks; it’s about feeling understood and catered to. It’s a conversation where your business is the perfect listener, anticipating needs and offering solutions before the user even asks.

Buttons are right where you need them, information is just a click away, and error messages are equally helpful.

Your website should be inviting and easy to navigate, like a welcoming storefront. Nobody likes getting lost in a maze, make sure your visitors feel right at home.

Related: 5 Ways to Create a Great Customer Experience Strategy.

6. Embrace the Power of Email

When you build an email marketing plan, remember that you’re not just sending out messages into the void; you’re building relationships.

And it’s not about bombarding your audience with stuff they don’t need. It’s about serving up the kind of content they’re hungry for.

The beauty of email is in the customisation. Tailor those messages to fit like a glove, and your audience will feel like you’re a mind reader. Use automation to make your life easier while keeping your customers engaged – it’s a win-win!

7. Keep Tabs with Analytics

Keeping tabs on analytics is like having a heart-to-heart with your website and campaigns. You get to uncover the mysteries behind the clicks, the scrolls, and the shopping carts.

It’s not just numbers and charts; it’s the story of your customer’s journey across your digital landscape. Where do they bounce? What content makes them stick around?

With analytics, you learn, adapt, and personalize—ensuring that with every tweak, your marketing strategy is hitting closer to where you want it to.

business analytics concept

8. Personalize the Experience For Your Audience

From emails that address them by name to product recommendations that scream “This is so you!”, personalization makes your customers feel like the main character in their own shopping story.

However, it’s not just about sprinkling names here and there. It’s about truly understanding your customers’ likes, clicks, and wishlist dreams. It’s harnessing the power of data to deliver relevant experiences.

Make your audience feel like they’re a part of something special. Tailor your messages and offerings to their needs and preferences.

9. Explore Paid Advertising Wisely

Dipping your toes into the world of paid ads is like planting seeds in your digital garden. You’ve got to choose the right spot (targeting), the right season (timing), and, of course, the right amount of watering (budgeting). Sprinkle too little, and you might go unnoticed; sprinkle too much, and you might drown your potential growth.

Navigating the lands of Google AdWords, Facebook ads, and their digital kin is about crafting your message to talk to the right people. But remember, each click costs you. So make every shot count by ensuring your ads charm those who see them.

Analyze, optimize and customize. When you hit the right balance between attention-grabbing and cost-effective, that’s when you start seeing results that scale up your business.

10. Stay Agile and Adapt

The digital landscape is always changing, so be ready to embrace the change and adjust your strategy as needed. New trends? Step into them. Shifting customer preferences? Adapt to them.

Staying agile means you’re ready to pivot faster than a high-speed server can process data. It’s keeping your eyes peeled on analytics and feedback like a hawk watching for signals to swoop.

Conclusion,

Having a digital strategy is like an all-in-one tool for survival and success.

A smart digital strategy is the heartbeat of modern business growth, keeping you connected with your audience and pumping out messages that resonate. It’s the compass that points you towards new opportunities and the spark that ignites customer interest, turning clicks into loyal fans.

If all this talk of scaling up has got you feeling lost, don’t worry – Ittisa is here to be your wingman!

We’re a digital strategy company based in Bangalore offering stellar digital content marketing services. We craft campaigns that capture hearts and clicks and are all about lifting your business to soaring heights.

Think of Ittisa as the buddy who hands you the map and leads the way on your trip up the mountain of market dominance. Let’s formulate a digital approach together and watch you stand ahead of competition.

business man expanding futuristic virtual screen

Frequently Asked Questions (FAQs):

1. Is digital strategy really that important for small businesses?

Answer: Just like a compass is vital for a sailor, a digital strategy helps steer small businesses through the vast ocean of the Internet. It’s all about setting the right course to reach your audience effectively. Whether you’re a small business or a big, booming one, a digital strategy puts you on the map, literally and figuratively!

2. How often should I update my digital strategy?

Answer: Think of your digital strategy like a garden—it needs regular tending to flourish. The digital world shifts faster than fashion trends, so a good rule of thumb is to review your strategy every quarter. Keep an eye on what’s working and what’s not to make sure your digital presence stays fresh and fruitful.

3. Can I measure the success of my digital strategy?

Answer: Yes, you certainly can! You can track clicks, views, likes, shares, and sales. Use tools like Google Analytics to measure website traffic, engagement rates on social media, conversion rates, and other data. It’s not just numbers; it’s the scorecard of your online game.

Stay ahead in the digital space and keep your marketing game strong by following us on Instagram, LinkedIn and Facebook.

Posted under: Digital Marketing

10 Best Tips to Improve Your Social Media Presence

Posted on December 12, 2023 by ittisa-admin

Are you ready to level up your social media presence and enhance your digital footprint?

Social media isn’t just a ‘post-and-ghost’ affair – it’s the bustling coffee shop where everyone gathers, chats, connects, and shares stories.

And just like your favourite coffee shop keeps updating their menu so that you keep coming back, staying up-to-date with social media is essential for keeping your audience engaged and intrigued.

In this blog, we’ll walk you through the realm of social media to help you engage sincerely, market creatively, and grow your community authentically. Whether you’re a seasoned pro or just starting on your social journey, these tips are not just about making your social media marketing seen but also liked, followed and engaged.

So, first, let’s unravel the ‘why’ before we leap into the ‘how’ of sprucing up your social media panache.

Why You Should Keep Upgrading Your Social Media Strategy

In the whirling twist of online platforms, where trends pop up like toast on a busy breakfast morning, keeping up can feel a tad overwhelming. But here’s the crux: staying updated with social media trends isn’t just about joining the bandwagon; it’s about evolving and speaking the language your audience adores.

And why update your strategies? Because in the world of hashtags and stories, change is the only constant. Algorithms twist and turn, user preferences shift quickly and new platforms emerge faster than ever.

In order to stand out, you must fine-tune your social media advertising strategy to harmonise with these changes.

How To Upgrade Your Social Media Game – 10 Best Tips

social networking icons

Upgrading your social media marketing isn’t just about levelling up; it’s about transforming the way you connect with your audience and turning those casual scrollers into followers.

Here are 10 tips that will help elevate your social game from neat to elite:

1. Ride the Wave of Trending Topics

Picture this: You spot a trending topic that’s catching fire across social channels. Instead of watching from the beach, you grab your board and paddle out, adding your vibrant splash to the conversation.

Tailor your content to what’s hot, serve it with your unique twist, and watch how the engagement rolls in like the tide. But here’
s the secret: timing and relevance.

Jump in early with content that resonates with your brand ethos, and you’ll find your posts riding high on the wave of virality.

Like catching the perfect wave, tapping into trending topics gives your brand an instant boost of visibility. It shows that you’re not just a part of the conversation, but you’re leading it with style!

2. Focus on Visuals That Pop

Every post should be a feast for the eyes! Think of your feed as an art gallery where every scroll is a chance to exhibit something spectacular.

To make your presence unmissable, you need visuals that pop – vibrant enough to turn heads and pause thumbs. Whether it’s an eye-catching infographic, a bouncy GIF, or a stunning photo, make sure it’s eye-catching.

Use bright colours, engaging designs, and captivating images that make scrolling fingers pause in awe. Remember, a picture is worth a thousand words (and likes).

Create a visual identity unique to you, making your brand recognisable from just the image presented.

3. Craft Engaging Content – Puzzles, Quizzes, and Contests

Who can resist the lure of a quirky quiz that reveals which pizza topping you are, a brain-teasing puzzle that promises a burst of satisfaction, or the rush of a photo contest with a swanky prize?

These aren’t just posts; they’re invitations to play, think, and win! By weaving these interactive elements into your content, you spark conversations, foster community, and create those feel-good vibes that keep followers coming back for more.

Mix up your content with interactive puzzles, quizzes, and contests. It’ll be a refreshing break for scrollers and will make them want to take action.

4. Talk to Your Audience – Respond to Their Comments

Imagine your post is a cosy campfire, and every comment is someone joining in with a marshmallow to roast. Now, whether they’re throwing in a thought-provoking question, a bit of praise, or just a smiley face, that’s your cue to grab another stick and get roasting together!

With each reply, you’re not just acknowledging their presence; you’re saying, “Hey, I see you, and what you think matters to me.” It’s personal, it’s real, and it’s how single comments blossom into conversations, communities, and connections.

But remember, timing is everything. Quick, authentic responses show you’re not just there to broadcast but to engage in the to-and-fro that can turn a virtual space into a circle of friends.

Social media is a two-way street. When someone takes the time to comment, be sure to reply. It shows your audience they’re valued, building a community around your brand.

5. Hashtags Are Your Social Spice

Just like a dash of paprika or a sprinkle of cinnamon can transform a dish, the right hashtag can rocket your content into the feeds of the hungry, eager eyes of new followers.

Imagine you’re a chef, each post is a delicious dish, and you’ve got to season it just right. Hashtags help your creations show up on the board, where followers are searching for what’s relevant. They’re not just labels; they’re beacons, guiding fellow social media wanderers straight to your content.

But just like in cooking, balance is key. Mix in too many, and you risk overwhelming the palate. Too few, and the dish falls flat. Finding that perfect blend of hashtags makes your content sing and piques the curiosity of an audience craving just what you’ve got to offer.

Related: 5 Reasons You Need a Social Media Hashtag Strategy.

marketing consulting

6. Consistency is King

Think of your social feed as your favourite TV show. Viewers tune in at the same time, on the same channel, because they know there’s going to be something awesome waiting for them. That’s the power of showing up regularly.

Consistency builds a bridge of trust with your audience. Whether it’s Throwback Thursdays or your weekly life-hack video, consistency keeps your followers on the lookout for what’s next.

The audience gets to know you and your rhythm – and familiarity breeds engagement! They count on it, look forward to it, and it becomes a part of their routine.

But remember, it’s not just about the when but also the what. Keep that content quality high and consistent, and your online pals will know they’re in for a treat every time they see your handle pop up.

7. Personalise Your Approach

Diving into the land of likes and shares, you’ll want to sprinkle your conversations with little nuggets of you-ness.

Whether it’s using someone’s name in a reply or tailoring your content to reflect what your audience digs, personalising your approach can turn a drab monologue into a vibrant dialogue. It’s like hosting a party and making sure you have a little something for everyone.

When they get a peek at your world, whether it’s your behind-the-scenes bloopers or your heartfelt stories, it forges a connection that makes your audience feel valued.

Your brand’s voice should sound like a friend. Customise your approach to talk directly to your audience—make them feel like they’re getting a direct line to you in every post.

8. Tell Stories That Resonate

When you scroll through your social media, what stops your thumb from scrolling? It’s those relatable tales that resonate with your own experiences, narrated by someone you follow.

Think about it. Stories are like bridges, connecting us across the vast digital landscape. They transcend the screen, bringing us all a little closer together around the virtual campfire of our shared humanity.

It’s about making those little squares on Instagram or those 280 characters on Twitter dance with the rhythm of your day-to-day adventures. Share stories that resonate with your audience—behind-the-scenes, successes, even the bloopers. It makes your brand relatable and real.

9. Leverage User-Generated Content

User-generated content (UGC) is like the potluck of social media – everyone brings something to the table, and the result is a feast of diversity and authenticity.

Think of UGC as your community’s love letters to your brand, product, or the vibe you’re creating. They snap a selfie with your crafty creations or share a killer review about your services, and voilà, content magic is made!

Resharing their masterpieces fills your feed with real faces and stories and gives a megaphone shout-out of appreciation that echoes: “Hey, you’re part of this story, too!”

When you showcase their thoughts, doodles, or happy dance clips, it’s not just content; it’s a high-five for their contribution. And guess what? This authenticity brigade can turn casual scrollers into loyal fans, and fans into superstar ambassadors.

10. Analyse and Adapt

Throwing content out there and hoping for the best is like trying to nail a three-pointer with a beach ball – not the slickest move. Instead, be the cool cat who peeks behind the curtain of likes, shares, and comments to see what makes the crowd go wild.

Each click, tap, or swipe is a valuable clue in the social media mystery. Did that cheeky meme bring a surge of LOLs? Did your heartfelt story have everyone sharing and caring? Take notes, learn the steps, and when it’s time to adapt, do it with the grace of a moonwalking moonwalker!

Be the social scientist—analyse what’s working and what’s not. Use insights and data to tweak your strategy. Adaptation is the name of the game to keep your social media garden blooming.

Conclusion,

smartphone marketing

Keeping up with the ever-twisting rollercoaster of the social media landscape can be as tricky as keeping a cat entertained with a single piece of yarn.

That’s where Ittisa sweeps in! We’re a social media agency based in Bangalore and you can consider us your digital marketing sidekicks, equipped with all the know-how to help your business soar in the social stratosphere.

Whether you’re looking to polish your profile, pump up engagement, or charm the socks off your audience with knockout content, Ittisa has the digital toolkit to jazz up your online presence with a social media marketing strategy tailored to your unique business.

Frequently Asked Questions (FAQs):

1. How often should I be posting to increase my social media presence?

Answer: As a quick guide, aim for 1-2 posts per day on platforms like Instagram, and Facebook, and for Twitter, 3-5 tweets can keep your feed lively. Just remember, quality trumps quantity every time. So don’t rush.

2. What’s the best way to get more engagement on my posts?

Answer: Ask questions that spark curiosity, dish out fun facts, or jump into trends with your unique twist. Don’t forget to reply to comments with enthusiasm and genuine interest. It’s about building a community, like being the host of a party everyone wants an invite to!

3. Can I use the same content across different social media platforms?

Answer: You can certainly repurpose content, but tweak it to suit each digital stage. Think of it as playing the same tune with different instruments – it has to resonate with the unique audience at each concert!

Follow us on Instagram and Facebook to stay updated with the latest in social media advertising and digital marketing.

Posted under: Social Media

Essential SEO Algorithm and AI Update: What’s New?

Posted on December 7, 2023 by ittisa-admin

Want to know how to seamlessly navigate this ever-evolving tech world?

A detailed understanding of SEO is a vital key to unlocking unprecedented levels of success in the realm of digital marketing.

Here, algorithms serve as gatekeepers, and AI holds the key, shaping the online landscape. Success demands diligence and adaptability in the face of the ongoing evolution of search engine algorithms.

This article serves as a guide, bridging the crucial gap between essential SEO algorithms and the growing impact of artificial intelligence. From foundational Google updates to the transformative influence of AI, let’s explore the nuanced intricacies that can fortify your digital strategy.

Google’s Core Updates: A Shifting Landscape

As we set foot into the vast expanse of the digital world, the landscape is constantly altered by Google’s core updates.

The seismic shifts in Google’s algorithms resemble tectonic plates moving beneath the surface, reshaping the terrain of digital visibility. Recent revisions prioritize user experience alongside technical website components.

The Page Experience Update, emphasizing smooth, mobile-friendly interactions, and the BERT algorithm, diving into search query nuances, underscore Google’s commitment to enhancing user experience.

As we navigate these changes, the synthesis of user-centricity and technical soundness becomes paramount, ensuring content is not just optimized for search engines but also  resonates seamlessly with user needs.

The Latest Google Algorithm Updates:

In light of the latest Google algorithm updates, prioritizing user experience has become central. Websites that align with the Page Experience Update, focusing on mobile-friendly interactions, are likely to see improved rankings.

The Era of AI and Machine Learning

brain artificial intelligence

Once relegated to the realm of futuristic speculation, artificial intelligence (AI) and machine learning are now foundational pillars of effective SEO strategies. Google’s RankBrain, a marvel of machine learning, deciphers the intricacies of search queries, shifting the paradigm towards intent-centric content.

This evolution underscores the critical importance of recognizing user engagement and satisfaction as the bedrock of effective content creation.

AIs Impact on Digital Marketing:

The impact of AI on digital marketing is profound. As Google’s RankBrain becomes more sophisticated, content creators must move beyond traditional keyword optimization and focus on understanding and delivering what users truly seek.

E-A-T: Expertise, Authoritativeness, Trustworthiness

Expertise, Authoritativeness, and Trustworthiness (E-A-T) serve as the guiding compass for content quality evaluation. Here are some of the benefits that it comes with:

Professional SEO Services, how do they help?

Seeking professional SEO services is crucial for businesses aiming to establish and maintain E-A-T. Professionals can ensure that content reflects expertise, authoritativeness, and trustworthiness, aligning with Google’s ranking criteria.

Mobile-First Indexing: Adapting to User Behavior

Google’s embrace of mobile-first indexing reflects the digital reality where a majority of internet users prefer mobile devices, here’s how:

Latest Google Algorithm Updates:

Mobile-first indexing is at the forefront of the latest Google algorithm updates. Prioritizing mobile optimization aligns with Google’s emphasis on user experience and contributes to improved search rankings.

Video and Visual Search Optimization: A Visual Revolution

The impending visual revolution prompts search engines, including Google, to adapt, here’s how:

Latest Google Algorithm Updates:

Staying abreast of the latest Google algorithm updates means understanding the visual revolution’s impact. Optimizing visual content is not just a trend; it’s a strategic imperative for improved search performance.

Local SEO and Google My Business Updates

Local SEO emerges as a pivotal arena for businesses catering to local audiences in these ways:

Professional SEO Services:

Engaging Professional SEO Services can significantly impact local SEO success. Experts can navigate the intricacies of GMB optimization and local search algorithms, ensuring businesses are prominently featured in local searches.

The Importance of User Signals

User signals, including click-through rates, dwell times, and bounce rates, serve as breadcrumbs guiding search engines in assessing content quality. Google interprets these signals as indicators of relevance and quality.

Crafting an engaging user experience, developing intriguing meta descriptions, and producing compelling content contribute to positive signals, elevating search rankings.

User Signals in Latest Google Algorithm Updates:

User signals continue to gain prominence in the latest Google algorithm updates. Prioritizing user experience aligns with the evolving criteria shaping search engine rankings.

Privacy and Security Considerations: Building Trust in the Digital Age

In an era of heightened privacy concerns, Google incorporates website security into its ranking parameters. HTTPS protocols and Secure Socket Layer (SSL) certificates not only enhance user confidence but also impact search engine rankings. Ensuring a secure online environment is a fundamental component of SEO, reflecting a commitment to user trust and safeguarding digital journeys.

Privacy and Security in Latest Google Algorithm Updates: The latest Google algorithm updates emphasize the importance of privacy and security. Secure websites not only protect user data but also align with Google’s criteria for trustworthy online environments.

Related: Learn everything you need to know about Google Page Experience Blog.

Voice Search Optimization: Conversing with Search Engines

Voice search optimization (VSO) emerges as a transformative wave in SEO, ushered in by voice-activated gadgets. Natural language processing and the creation of conversational content are imperative. Well-optimized FAQ sections, concise responses, and structured data play crucial roles in enhancing visibility in the rapidly expanding voice search market.

AI’s Impact on Digital Marketing: The impact of AI on digital marketing is evident in the rise of voice search optimization. Adapting to conversational queries and optimizing for voice-activated devices is essential for maintaining visibility in evolving search landscapes.

Conclusion: Navigating the SEO Horizon

In the dynamic world of search engine optimization, adaptability is not merely a choice but a necessity. Algorithm modifications, the surge of AI, and evolving user habits demand an agile approach. A comprehensive strategy that integrates technical mastery, high-quality content, and user-centric experiences emerges as the secret to enduring success as we traverse the SEO horizon.

Professional SEO Services:

Embracing professional SEO services becomes increasingly crucial in navigating the SEO horizon. Experts can provide insights into the latest Google algorithm updates, implement best practices, and ensure that your digital strategy aligns with evolving search engine criteria.

As we continue navigating this ever-evolving landscape, staying informed about the latest Google algorithm updates, understanding the impact of AI on digital marketing, and leveraging professional SEO services will be pivotal in securing and expanding your digital footprint.

The journey through the SEO horizon is ongoing, but with a strategic and adaptive approach, your online presence can thrive amidst the dynamic changes in the digital realm.

Ittisa is a digital marketing agency that can help you navigate the seas of the digital world with a steadfast compass. Our professional SEO services are designed to guide your business on the path to digital superiority as we employ effective SEO strategies that align with the latest Google algorithm updates.

Frequently Asked Questions (FAQs):

1. Why are the latest Google algorithm updates so crucial for my website’s performance? 

Answer: Staying current with Google algorithm updates means your online presence aligns seamlessly with what users are searching for, giving your website a competitive edge in the vast online world.

2. How does AI truly impact the game in digital marketing? 

Answer: Artificial intelligence helps decipher user behavior, predict trends, and personalize experiences. It’s like having a behind-the-scenes virtuoso ensuring that your message resonates precisely with your audience, creating a digital harmony that transcends the ordinary.

3. What makes professional SEO services a game-changer for my business’s local SEO success? 

Answer: Professional SEO services help infuse a human touch into the digital journey. It’s like having a reliable companion steering your ship towards prominence, relevance, and proximity in the vast sea of local searches.

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Posted under: Google SEO Update, Search Engine Optimization

Measuring Digital Marketing ROI: A Complete Guide

Posted on November 30, 2023 by ittisa-admin

Wondering if it’s worth all the extra time and money you’re putting into your digital marketing?

Return on investment, or ROI in digital marketing is a measurement of marketing success.

When it comes to digital marketing, the main focus is to increase online visibility, and therefore, ROI may be more challenging to calculate.

While there is no one calculation for every situation, you can measure the effectiveness of a campaign in many different ways, depending on your overall objectives.

In some cases, it will be on overall reach or engagement; in others, it will be conversions or click-through rates.

In this guide, we will discuss various aspects of measuring digital marketing ROI and the best approaches you can take to maximise your results.

Understanding Digital Marketing ROI

ROI in digital marketing is a measurement of the effectiveness of your digital marketing efforts. It helps you determine how much revenue your digital marketing initiatives generate in comparison to your investment. Measuring ROI is important because:

 

ROI Metrics For Marketing

There are several key metrics to monitor when measuring the ROI of your marketing strategy:

 

A digital marketing agency can help you navigate ROI metrics, track and improve your ROI with targeted campaigns and data-driven insights, and ensure your marketing strategy is truly effective.

How To Calculate ROI In Digital Marketing 

  1. Establishing Goals and KPIs

Goals are the broader objectives you wish to achieve, such as increasing brand awareness or boosting online sales.

KPIs, or Key Performance Indicators, are measurable values that help you determine how well your strategies are meeting these goals.

For instance, if your goal is to increase sales, your KPIs might be the number of new customers acquired, the conversion rate on your site, or the revenue generated from online sales.

  1. Assigning a Monetary Value to Conversions

A conversion could be anything from a website visitor filling out a contact form to a customer making a purchase.

The value assigned to each conversion can vary depending on your business model and the specific goal of your digital marketing campaign.

If your goal is to sell products directly, the value of a conversion might be the average purchase price. This step allows you to quantify the revenue generated by your digital marketing efforts.

  1. Tracking Expenses and Revenue

Once you’ve established your goals, KPIs, and conversion values, it’s time to start tracking your expenses and revenue.

Your expenses include all the costs associated with your digital marketing efforts, such as pay-per-click advertising costs, content creation, and software subscriptions.

Your revenue is the total amount of money generated by conversions. By tracking both your expenses and revenue, you can accurately determine the profitability of your digital marketing efforts.

  1. Calculating the Return on Investment

Finally, with your expenses and revenue data in hand, you can calculate your digital marketing ROI.

The formula for ROI calculation is:

ROI = (Revenue – Cost) / Cost * 100%

This equation will give you a percentage that represents your return on investment. A positive ROI indicates that your digital marketing efforts are profitable, while a negative ROI indicates a loss.

Tips For Maximizing ROI In Digital Marketing

Conclusion,

Measuring digital marketing ROI is a fundamental aspect of any successful online marketing strategy. It provides a clear measure of the effectiveness of your marketing efforts, thus guiding your future actions.

Ittisa is a leading digital marketing agency based in Bangalore, India, and can help you with all your digital marketing needs. Get the best ROI from your campaigns with comprehensive solutions tailored to your needs.

Having an agency that gives you the results you need helps accurately analyse your ROI metrics for marketing and drives your business to greater heights. Read our blog to know more about the benefits of working with a digital marketing agency.

Frequently Asked Questions (FAQs):

1. Why is it important to measure digital marketing ROI?

Measuring digital marketing ROI is crucial, as it helps you understand the effectiveness of your marketing strategy in terms of financial returns.

It provides quantifiable data on the profitability of your digital marketing efforts and guides you in making informed decisions to Optimise future campaigns.

2. What are some common KPIs used in measuring digital marketing ROI?

Common KPIs used in measuring ROI in digital marketing include conversion rate, customer acquisition cost, customer lifetime value, revenue generated from online sales, and organic website traffic.

These KPIs provide valuable insights into various aspects of your digital marketing performance.

3. How can I assign a monetary value to each conversion?

The process of assigning a monetary value to each conversion depends on your specific business model and campaign goals.

For instance, if your goal is to generate leads, you might calculate the average revenue per lead and assign this value to each conversion.

4. How can I improve my digital marketing ROI?

Improving your ROI in digital marketing can be achieved by improving your website’s conversion rate, targeting your ads more effectively, creating high-quality content to attract organic traffic, and using customer feedback to improve your products or services.

5. What should I do if my digital marketing ROI is negative?

A negative digital marketing ROI indicates a loss, meaning your marketing costs exceed the revenue generated. In this case, it’s important to review your strategies and identify areas for improvement.

This might involve re-evaluating your target audience, refining your marketing messages, or reducing unnecessary expenses.

Connect with us today on Instagram and LinkedIn to learn more about how we can help you.

Posted under: Digital Marketing

5 Most Interactive Web Design Trends

Posted on November 28, 2023 by ittisa-admin

What if we told you that the future of web design is right around the corner?

In the ever-evolving landscape of web design, staying ahead of the curve is not just a choice; it’s a necessity. As we approach 2024, the focus is shifting from mere aesthetics to delivering immersive, responsive, and interactive experiences.

What makes these trends so special? Imagine websites that adapt to your preferences in real-time, delivering personalised content tailored just for you. Imagine the power of augmented reality seamlessly blending the virtual and physical worlds, bringing products and services right where you are.

The goal is no longer just creating visually stunning interfaces but crafting web experiences that captivate and engage users across diverse platforms. So, let’s dive in and discover the awe-inspiring world that awaits us in 2024 in terms of web design trends!

Five Interactive Web Design Trends For 2024

1. Responsive Web Design Evolution: Beyond Mobile-First

Responsive web design, a cornerstone for consistent user experience across devices, is undergoing a transformative shift in 2024. Moving beyond the conventional mobile-first strategy, designers are embracing a device-agnostic approach.

The emphasis is on flexibility and fluidity, ensuring that user interfaces seamlessly adapt to various screen sizes and resolutions. This evolution allows users to interact with content effortlessly, be it on a desktop, tablet, or the latest smartphone.

 

2. Micro-interactions and Macro Impact

Micro-interactions, those subtle but effective design elements providing user feedback, are to take the centre stage in 2024.

What’s changing is the utilisation of micro-interactions to create macro effects. Dynamic hover effects and animated buttons respond to user actions, enhancing the user experience and serving practical purposes.

These microinteractions are not just about aesthetics; they contribute significantly to the overall usability of a website.

 

3. 3D and AR Integration for Immersive Experiences

Technological advancements are enabling the integration of 3D elements and augmented reality (AR) into web design, ushering in a new era of immersive experiences.

In 2024, expect websites to leverage augmented reality and 3D models to create realistic and interactive environments. This is particularly beneficial for industries like real estate and e-commerce, where users can explore virtual walkthroughs or experience products in a lifelike manner.

 

4. Chatbots and Conversational Interfaces

The development of artificial intelligence and natural language processing has given rise to sophisticated chatbots and conversational interfaces.

In 2024, web designers will be incorporating these technologies to encourage meaningful discussions on websites. Chatbots are becoming integral to interactive web design, offering real-time support, answering questions, and making tailored recommendations.

This not only enhances user engagement but also streamlines user journeys.

 

5. Personalisation through Data-Driven Design

Data-driven design is expected to take centre stage in 2024 as web designers aim to provide personalised user experiences. Websites are expected to dynamically adjust content based on user behaviour, preferences, and demographics.

Going beyond simple recommendation systems, personalisation involves customising the entire user interface to offer a unique encounter for every visitor. This level of customisation not only boosts conversion rates but also fosters brand loyalty.

 

Leveraging Web Design Trends

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In this thriving digital world, website designers are at the forefront of putting these trends into practice. The competitive environment has led to the emergence of numerous website design companies, each pushing the boundaries of creativity.

These companies understand the importance of aligning with global trends while infusing a touch of regional creativity.

  1. Web designers are embracing adaptable web design concepts, experimenting with micro-interactions, and exploring features like 3D and AR. With access to a wealth of expertise, they are well-positioned to stay ahead of future trends.
  2. The competitive atmosphere has given rise to numerous website design companies. These companies are not just service providers; they are catalysts for pushing the limits of creativity and engagement.
  3. The quest for the best web design services is always an ongoing process for businesses. Companies recognise the need to invest in web design that prioritises unmatched customer experiences over mere aesthetics.

The community of website designers in Bangalore is a vibrant force shaping the online presence of companies across various sectors. Their skills extend beyond creating visually stunning websites to developing interactive user interfaces that truly engage the intended audience.

As more and more businesses recognise the importance of their online presence, the demand for professional website design services has skyrocketed. Brands are realising the value of partnering with skilled website design companies to create user-friendly, visually appealing, and responsive websites that stand out from the competition. These specialised companies have the expertise and knowledge to craft websites that cater to modern design trends, leverage cutting-edge technologies, and optimise for search engines.

Ittisa is a premier web design company based in Bangalore. We don’t just build websites; we create virtual stages for businesses to shine in this digital age!

With a finger constantly on the pulse of ever-evolving web design trends, our expert team ensures your digital presence reflects the most contemporary designs. Our friendly approach blends seamlessly with our commitment to imparting clear and beneficial information.

Why Businesses Need to Stay Updated With These Trends 

1. Internet Evolutions

Firstly, let’s talk about the ever-evolving nature of the internet. The web is constantly changing and evolving, with new technologies and trends emerging every day.

As a business, you don’t want to be left behind, presenting an outdated and unappealing online presence to your customers. By embracing the latest web design trends, you showcase your commitment to staying current and relevant.

But what impact does web design have on your business? Well, imagine visiting a website that seems like it was built in the Stone Age.

The clunky layout, slow loading times, and unresponsive design would make you want to hit that back button. User experience is everything, and an outdated website can tarnish your brand image and drive potential customers away.

2. Unforgiving Competition

Embracing the latest web design trends in 2024 allows you to stay ahead of your competitors.

Think about it – if your website looks and feels outdated compared to your competition, potential customers are more likely to choose the competitor who presents a more modern and user-friendly interface.

3. Mobile Responsiveness

Let’s not forget about mobile responsiveness – a non-negotiable requirement in today’s mobile-first world.

With the majority of internet users accessing websites through their smartphones, it’s crucial to ensure your website adapts and functions flawlessly across all devices. Keeping up with the latest trends in responsive design helps you cater to the growing mobile user base and deliver a consistent experience across platforms.

By adapting to different screen sizes and devices, you provide a consistent and optimised experience for all users. This can result in higher engagement, better search engine rankings, and improved user satisfaction.

4. SEO Relevance

Search engines favour websites that have clean code, fast loading times, and a user-friendly structure. By staying updated with web design trends, you ensure that your website is optimised for search engines, increasing your visibility and attracting more organic traffic.

 

Related: An all-inclusive guide to Search Engine Marketing (SEM)

5. It’s all about the user experience 

A modern and visually stunning website that incorporates the latest trends and technologies enhances user engagement. It captures attention, creates a positive impression, and encourages visitors to explore your offerings further.

By providing a seamless and enjoyable user experience, you increase the likelihood of conversions and foster customer loyalty.

Conclusion: Embracing the Future of Web Design

As we approach 2024, the web design industry stands on the brink of significant transformation. In this ever-evolving industry, these transformative trends will shape future digital experiences.

Embracing micro-interactions, chatbots, 3D and AR integration, responsive web design, and data-driven personalization will allow businesses to create compelling and tailored digital experiences that resonate with their audience.

By keeping up with these trends and adapting to the ever-changing digital landscape, web design companies can truly unlock the potential of the digital world and deliver exceptional online experiences for users in the years to come.

Frequently Asked Questions (FAQs):

1. What does responsive web design entail, and how is it evolving in 2024?

Answer: Responsive web design ensures that websites adapt seamlessly to various devices. Designers are adopting a device-agnostic mindset, emphasizing fluidity and flexibility to provide users with consistent and engaging experiences across desktops, tablets, and smartphones.

2. How are 3D and AR elements transforming web design, and what industries benefit the most from this trend?

Answer: The integration of 3D and augmented reality (AR) elements is revolutionizing web design by offering immersive experiences. In 2024, expect websites to utilize 3D models and AR to captivate users and provide lifelike interactions, from product displays to virtual walkthroughs.

3. What role do chatbots play in interactive web design, and how can they enhance user engagement?

Answer: Chatbots contribute to interactive experiences by answering queries, offering personalized recommendations, and streamlining user journeys. In 2024, expect websites to leverage sophisticated chatbots to engage users in meaningful conversations, enhancing overall user satisfaction and providing valuable assistance.

 

Never miss an update in this evolving tech world and stay informed by following us on Instagram and Facebook.

Posted under: Design

Ecommerce Marketing & Advertising: Strategies & Recommendations for 2021

Posted on August 3, 2021 by ittisa-admin

E-Commerce refers to any business that sells its services or products online. This includes examples such as Amazon, Myntra, even Zomato! With the pandemic, it has become more and more clear that e-commerce is the way to go for any business. Thus it is important to have an efficient strategy for ecommerce advertising. If you are just starting out, here are some e-commerce marketing strategies for beginners. 

1. Shopping Cart: First and foremost, your shopping website needs to be up to the mark. You want to give your customers the best shopping experience. Remember that it is your 24/7 sales person. Customers can shop on your website at any time of the day, and your website will always be running to provide any needed information. Some ecommerce marketing tips to keep in mind are: 

2. Offer free shipping: This may seem like a small thing, however one of the biggest factors of not placing the order is because of paid shipping. All the established ecommerce platforms offer free shipping, and if you sell a similar product, there are high chances of abandonment if you charge extra fees for shipping.

3. Customer Support: Since everything happens online, you need to add a personal touch to the customer journey. Have good customer support that people can easily contact. A telephone support is the way to go, however even email support with quick responses is a good start. 

4. Mobile friendly website: Almost half of online shoppers buy their products from their mobile devices. This makes it increasingly important for your website to be just as functional on the phone. What helps further is having a mobile application for your customers to download. 

5. Social Media presence: This becomes important for brand awareness. Engaging and posting content helps your customers establish a sense of trust. Hosting competitions, giveaways, or even engagement posts like crosswords gives your customers a chance to be heard and interact with the brand. This can be quite time consuming, thus hiring a social media company to help with your ecommerce is a good idea.

6. Facebook and Instagram Shop: With recent advancements, you can tag the products in social media posts, such that the consumer can be directed to the shopping link, instead of searching for the product separately on a different search engine. This makes the buying process even smoother and quicker for your customer. 

ecommerce advertising

7. Reviews: If you ask a shopkeeper about the product, he will obviously tell you all the pros and leave out the cons. However, if you hear good reviews from a third, unbiased person, you are more likely to trust that review. Thus product reviews are another very important element of your ecommerce marketing strategy. Reviews for the specific product, testimonials for the company on the whole are some written formats. Other than this, video reviews are a great way for your customers to see how the product looks from all angles. User Generated Content is always good and free content that helps push your brand. 

8. Automated email marketing: Most ecommerce marketing strategies focus on getting new customers, however, your existing customers are just as important. Since they have already purchased from you, they are more likely to purchase again. You can set up an automated email campaign for such customers, with coupon codes, festival wishes and gifting ideas, and even ask them for reviews. This way, you are on the top of their mind. E-commerce marketing services can help you set this up with it as it is a bit technical. 

9. Customer Care Packages: A beautifully packed product along with a note goes a long way, especially if you are a new brand. Your product will stay in your customer’s mind, and he would be willing to make another purchase just because of this small gesture. 

10. Use a CRM: This last point is more focused on organising your business. A CRM tool can help you keep track of your customers, all the data in one place. You can record your customer’s birthdays and have the CRM send automated messages for the same. CRMs also offer analytics for you to see your growth and other metrics such as which product of yours is doing best in terms of sales. This way, you can budget your advertising expenditures to the products that are actually driving revenue for you. 

There are numerous things you can do, but the key rule is to put yourself into the shoes of your customer. Another tip is to outsource the work to domain experts. It is an additional expense, but think of it as an investment. It is smarter to hire an ecommerce marketing company as they know what to do and how to do it, and they will definitely do it better because of their experience and knowledge.

Read More on:

1-Tips To Increase E-commerce Sales
2-E-Commerce Content Marketing: 9 Ways To Get Started ASAP

Posted under: E-Commerce