Businesses today are seriously pressed to maximise effectiveness and increase ROI (return on investment). In order to do this, it's important to know whether the marketing spend is delivering results in terms of the bottom line by identifying, engaging, converting, and retaining more customers. Yet many e-commerce businesses struggle with the measurement and analysis of marketing performance. E-commerce analytics help to answer the following questions:
We follow a holistic approach that helps brands strategize and implement an integrated marketing strategy driven majorly by data. We focus on improving strategic decision making, forecasting customer behaviour, taking meaningful action, enhancing the customer journey and demonstrating sustainable value.
A few eCommerce analytics services we offer are Customer Lifetime Value/ RFM Analysis, Customer Journey Analysis, Retention/Churn Analysis, Opportunity/Threat Identification, Marketing and Customer Insights, Marketing Mix Modelling, Attribution Modelling and Product Life Cycle Analysis.
We work as partners with your team to:
Take a look at our portfolio to understand more closely what we do. For expert consultation and service inquiries drop us a message at firstname.lastname@example.org and we’ll be sure to call you back!