Ecommerce Analytics

Why does your business need E-commerce analytics?

Businesses today are seriously pressed to maximise effectiveness and increase ROI (return on investment). In order to do this, it's important to know whether the marketing spend is delivering results in terms of the bottom line by identifying, engaging, converting, and retaining more customers. Yet many e-commerce businesses struggle with the measurement and analysis of marketing performance. E-commerce analytics help to answer the following questions:

  1. Who are our most valuable customers?
  2. What are our best-performing pages/channels?
  3. What have been our most effective campaigns?
  4. How do we compare to the competition?
  5. Have we allocated resources sensibly?
  6. What are our growth opportunities?
  7. Where should we focus our marketing budget?
  8. What should we do to increase our ROI?

E-commerce analytics service at Ittisa:

We follow a holistic approach that helps brands strategize and implement an integrated marketing strategy driven majorly by data. We focus on improving strategic decision making, forecasting customer behaviour, taking meaningful action, enhancing the customer journey and demonstrating sustainable value.

A few eCommerce analytics services we offer are Customer Lifetime Value/ RFM Analysis, Customer Journey Analysis, Retention/Churn Analysis, Opportunity/Threat Identification, Marketing and Customer Insights, Marketing Mix Modelling, Attribution Modelling and Product Life Cycle Analysis.

We work as partners with your team to:

  1. Review ongoing marketing efforts
  2. Establish clear goals
  3. Determine what data to collect and measure
  4. Accurately collect required data
  5. Extract, transform and consolidate data for improved analysis
  6. Periodic reporting of findings and insights

Take a look at our portfolio to understand more closely what we do. For expert consultation and service inquiries drop us a message at and we’ll be sure to call you back!