PPC Advertising

With more than a billion websites and over 3.5 billion searches per day on Google alone, it has become all the more important for your website to be displayed on top of the search page to reach out to prospective customers.

Fun fact, 90% of people don’t have a brand in mind when performing a search on Google. The right PPC advertising strategy can leverage your brand value and turn these searches into leads. Investing your time with a leading PPC company known for its end-to-end PPC management services will ensure that your business gets the visibility and conversion you expect.

You might be wondering what exactly is PPC advertising and what it can really do for your business. Pay-per-click advertising (PPC) or Search Engine Marketing (SEM), in a nutshell, invests money on ads to get your product or service in front of your targeted audience. And, as the title says, you only pay when your ad is clicked. So, PPC advertising is a cost-effective way to boost your business and get a high return on investment (ROI).

At Ittisa, as a leading PPC company in Bangalore, we believe in utilizing a combination of both SEM (Search Engine Marketing) services and our Search Engine Optimization (SEO) strategies to bring targeted results and the best return on investment possible for your business. Being experts in the field of paid advertising, our PPC management services can help expand your visibility and traffic on Google, Bing, Yahoo, etc. Our PPC services will make you relevant to searches and perform better on PPC campaigns while ensuring you achieve higher click-thru-rate (CTR), conversion, and quality traffic to your website.

Scope of our PPC services

Account Audit

Being a leading PPC company in Bangalore, we take the time to really understand your business, your industry, and your competitors. We analyze the advertising footprints of your campaigns as well as your competitors. Our team will refine the account from the ground up and put together a strategy consisting of the right keywords and redesign your website to map customers' behavior to make sure they convert.

Benefits of Paid Ads

Increased Audience Reach

Our experts will conduct comprehensive and extensive keyword and customer research. Then, we will target the right audience with the right message based on high-level keywords and topics, what your ideal audience is actually searching or planning, etc., thus increasing your reach.

Improved Brand Visibility

We will display customized ads to your high-intent customers and past visitors. Our remarketing strategy will ensure that your brand stays on top of your customer’s mind, spikes their interest, and improves awareness and visibility for your brand.

Maximized Content Effectiveness

As experts in PPC management services, we understand the importance of content when it comes to the quality of an ad. Our experts maximize your ads with rich content that includes keywords your customers previously searched to lead your customers to your site.

Relevant Traffic & Qualified Leads

Our precise messaging at the right time on the right platform allows us to leverage your business and grab the attention of potential customers who can be prospects for your products or services.

Higher Conversion Rate

Our combination of SEO and SEM services will ensure that both your paid search campaign and organic campaign rank high on results, increasing your credibility and driving conversion.

Growth in Revenue

As a result of our PPC services or SEM services, your ads will be displayed on relevant channels, and you’ll immediately see an increase in CTR, conversion, traffic and leads, giving you high revenue and a higher return on investment.

FAQS on PPC Advertising

PPC advertising or SEM is a type of advertising where you place ads on search engines like Google to drive traffic, awareness, reach, and conversion. In PPC Advertising, you only pay when the user clicks on one of your ads.

At Ittisa, as a leading PPC company in Bangalore, the first thing our experts do is try to understand your business, your industry, your competitors, and your customers. This involves conducting in-depth research analyzing where your competitors place their ads, their campaign performance and advertising footprint, what platforms your audience use to search when they are looking for something, etc. We compile our findings and place ads on the right platforms that your customers and lookalike audiences actually use.

The activities carried out for SEO are free, so the traffic you generate from organic search results is also free. However, SEO is a long-term sustained approach that can take a long time to generate measurable results depending on your keyword strategies, website content, etc.

PPC advertising is paid, so you pay every time a customer clicks on your ad. The results are displayed on top of the page above the organic results. PPC advertising allows you to boost your website, product, or service for immediate results. When we execute our PPC management services, you can expect to get fast results.

However, to have a sustained long-term competitive edge over your competitors and to rank high in search engine results, Our PPC services in Bangalore combine both SEO and SEM services, so your business not only gets immediate results but can remain on top for a long time.

Customers who search for related industry keywords or keywords related to your products/services will be exposed to your ads. Additionally, local customers who are searching for your product or service nearby will see your ads. This makes it a great way to build local traffic and build awareness.

Yes! PPC advertising targets customers who are already looking to buy your products or services you offer.

Clicking on an ad is driven by whether the ad is engaging and relevant to a potential consumer. With years of experience in PPC management services and creating high-conversion ads, our team of experts can get you high click-through rates and conversions.

When running campaigns, our experts conduct A/B testing to see which ads interest your customers. Because paid ads show immediate results, our experts monitor your campaign performance daily. When necessary, we will make changes to bid, content, and implement new ideas to maximize ROI.

As a leading PPC company in Bangalore, our team is built on transparency, honesty, expert knowledge, and work ethic. So you will be updated and kept in the loop every step of the way.

PPC advertising is a set of complex activities that need to be done right to see immediate results. To conduct an effective PPC advertising campaign that will sustain your business for a long time, you need to execute an integrated approach that incorporates SEO practices. Both SEO and PPC management services require expert knowledge and tools, which is why we strongly advise against implementing PPC advertising yourself. Although executing your own PPC services may seem cost-effective and flexible, when done wrong, it can cost you more than you would spend with an agency.

Remarketing is a form of advertising that is targeted towards people who leave your site without making a purchase. In this case, our team develops targeted ads that are displayed to this segment of high-intent customers to capture their interest and encourage a purchase.

Quality Score is a metric used by search engines to determine the quality of your ad. The relevancy of keywords and content, click-through-rate of your ads, landing page quality, and experience contribute to your quality score. Your quality score determines your AdRank. So the higher the Quality Score, the higher the AdRank. Higher AdRank results in higher visibility, click-thru-rate, and conversion.

There is no specific cost when it comes to PPC advertising. PPC advertising allows you the flexibility to bid on keywords based on your budget. However, the quality score of your ad plays a crucial role in your PPC campaign. If you have a high quality score, you get a top spot on search engine results with a lower bid. But if you have a low quality score, you will need to bid higher to gain visibility, traffic, and conversions, so this will increase the cost of your PPC campaign.

TESTIMONIALS

“We’ve worked with Ittisa for multiple projects now. We have multiple brands and wanted to do PPC campaigns for some of our brands. They have transformed our website and brand portfolio, the results were amazing. They really take the time to understand our business and our goals to ensure we achieve them as per our timeline. We can assure you that they truly are the best PPC company in Bangalore. “

“Ittisa is the best PPC company in Bangalore and probably one of the best in India. They take the time to understand your business and create a comprehensive strategy that aligns with your goals. I always leave our meetings feeling confident in our direction and extremely happy with the results they’ve been able to produce. We saw a significant increase in website traffic and engagement after working with Ittisa. We couldn’t have done this without them. I highly recommend them if you want to achieve real results. ”

“ Ittisa is absolutely amazing at what they do. I needed to revamp my website and needed to build our brand visibility on search results, and they helped us with SEO and PPC services in Bangalore. Since we welcomed them on board, we have seen more traffic organically and through our paid campaigns and more interest on Google. They’ve really given us a competitive edge in the market, and we’ve been onboarding new customers. The team is incredibly knowledgeable and has shown great transparency in every step of the process. ”

“Thank you to Ittisa for the SEO and PPC services for my business. I was overwhelmed with choosing the right company because there are so many to choose from. I couldn’t be happier to have found you guys. Thank you so much for your dedication and honesty. I have never been to achieve amazing results in this short span of time by myself, and I am so glad I came to you guys for your SEM services. ”

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