Google algorithm changes and updates have always made e-marketers and websites wary. But not all’s lost with changes that were bought about earlier this year. Before some of you start panicking, let’s get to know what exactly these changes are. These updates are nothing short of ways to make user experience as smooth as possible, Google is just trying to step up their game to the on-the-go trend that we seem to be fast transitioning to. So what are they and what do we do about them?
The what and why of the updates
On April 21st 2015, Google rolled out their algorithm changes that they had announced at the beginning of this year. The changes that came about was on a page by page and real time basis. The updates introduced does not have a clear degree to which a website can be mobile friendly, either you are or are not. But it certainly has its benefits, now mobile users don’t have to continuously zoom in or tap their devices to view relevant and high quality content. And nobody has been complaining about the appropriately spaced tap targets and the avoidance of those annoying unplayable content and horizontal scrolling.
The how around the updates
So how do we get around these updates? Simple. Make your website mobile friendly if you want more traffic flocking to your site. If not already changed, websites are changing their algorithms to adapt to the pro mobile friendly approach from google. On the other hand Google seems to be keeping its promise of automatically re-processing your pages once your site turns mobile friendly. So will these algorithm changes affect our desktop traffic at all? Not at all, the changes pertains to mobile traffic only. The best way to check if your site is mobile friendly is by checking individual pages through the Mobile-friendly Test or by checking the status of your entire site through the Mobile Usability report in Google Webmaster Tools. After you’ve checked and figured out that you need to upgrade your site to be mobile, get started with the guide to mobile-friendly sites and for more customized advice it’s always good to check out AdSense Multi-screen starter guide.
With lower mobile data prices and faster internet speeds, it’s time websites bucked up their end in serving users with a smooth experience. Go user-friendly, Go mobile.
If there is one thing every SEO analyst dreads, it’s Google Algorithm Updates. No wonder, because an update demands a complete revamp of an SEO’s action plan. He needs to now think of ways to incorporate these changes and at the same time aim to rank the websites higher. For a genuine SEO specialist this is however not a troublesome matter. Instead, it sets his path clear.
What’s the new bolt from the blue?
Earlier this year Google launched an algorithm update making mobile responsiveness of websites a must for higher Google ranking. Now with another one in the offing, SEOs around the world are all perked up.
Few rumblings here and there have informed us that the new Google algorithm update has got something to do with doorway pages. For those of you who are unaware of this terminology, doorway pages are those pages created solely to direct visitors repeatedly to the same page or destination. The purpose behind is to maximize search footprint of that particular website by ranking multiple pages in the search results.
How would you feel when you click on one link, lands on a page you didn’t like, shifts to another link and again lands up in the same page? Frustrated, isn’t it? So is Google. The new update is sure to hunt down these doorway pages. Once the update is out, there will be no more content duplication and bluffing the viewers.
Google’s Brian White says:
“Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value…To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.”
Black hat SEOs, this is your warning sign. White hats and Content Marketers, you have reasons to celebrate! With doorway pages banned, quality content gets a firm footing. It will no longer be about the number of links you have, but the content inside the links. Is it unique? Does it add value to your page? If not, it’s time to keep a check. Pages created solely for search engines & harming a viewer’s search experience will die down with the new update.
So, before you get caught in the whirlwind, take down all doorway pages and duplicate content. Make sure you employ white hat SEO techniques. If you are wondering how, learn all you need to know about it from one of our earlier blogs – Seo Today and Tomorrow
For any further queries or any help in running a successful SEO strategy, weaving quality content or building responsive websites, we are here to help!
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