“Video is the way we hang out with friends, the way we pass the time, but the way we watch it is changing. Teens might be watching less TV, but they’re watching more creators online.” – Kevin Systrom, Chief Executive at Instagram.
The second most popular social media platform on mobile, Instagram has recently launched Instagram TV (IGTV) – a new app for watching long-format videos. IGTV has been launched “keeping in mind the younger generation of content consumers who are spending a considerable time on mobile devices watching videos.”
IGTV allows liking, commenting, sharing videos via direct messaging and providing suggestions. Here, the channels are actually individual account holders – and accounts can be created free of cost.
While this new innovation has excited all social media lovers, this is no doubt an excellent opportunity for brands and marketers to connect with the audience in a more creative way.
What’s new will attract people like bees to honey. IGTV, at present is a brand new concept and it’s a brand new opportunity for businesses to project themselves in front of a new audience as well as existing followers. With 1 billion people on Instagram, this feature can also bring back dormant users on the platform to check what you have to offer.
IGTV comes with a “Following ” tab where your followers can access latest content easily. Once they subscribe to your channel, they will receive alerts whenever something new is posted – thus encouraging engagement as well as discoverability.
Think of it this way – now you’ll have not 60 seconds but 60 minutes to inform your followers about your business. IGTV can be the perfect digital canvas where you can showcase your creativity and get people talking about your brand. For example, if you’re conducting a fashion show, the whole event – starting from behind-the-scenes makeup to the final walk on the runway can be shared with your online followers.
Apart from this, IGTV is also a great option if you are using influencers to promote your brand. For instance, beauty tips and tricks work well on Instagram. IGTV can be used for a complete makeup tutorial or DIY beauty hacks.
Tip: Put up a teaser for your IGTV content on Instagram story to spark interest among your followers and drive more audience.
Normal Instagram posts do not allow posting a link along with the video, but on IGTV you can add a link along with the video description. Use the channel to introduce products in a friendlier way, let users browse through diverse categories and shop on the way.
It is a good idea to always include a CTA button on every IGTV video for users to learn more about a certain product, visit the website or make a purchase.
IGTV may or may not be ideal for your business, but it is definitely worth a try if you are using other channels for sharing content like Facebook, Twitter or YouTube. To know more about it can help you promote your business, leave us a message and we’ll get back to you!