Facebook integrates Speech-to-text feature in Messenger

January 20, 2015

Facebook integrates Speech-to-text feature in Messenger

Voice notes have been revolutionary and enjoy huge acceptance among users. However, the innovation had certain glitches. Suppose you are in a meeting or in a concert and you receive a voice note from your friend. What do you do? Control yourself and leave it for later? But not anymore!

Facebook’s unexpected announcement about its acquisition of Wit.ai, a speech recognition software developer, last week, had us all surprised and thinking.

Well, these speculations were answered by David Marcus, head of Facebook’s Messenger team, with an announcement on the latest update on his Facebook page:

“We’re always working on ways to make Messenger more useful. As many of you know, we already offer a feature that enables people to send voice clips to their friends without having to type out the text. Today we are starting to roll out a small test that helps people read the voice clips they receive instead of having to play them out loud.”


Marcus further specified their intention to test this new roll out in Facebook Messenger at a ‘tiny scale” to study its feasibility and acceptance before making it widely available.

Although the Facebook Messenger app enjoys a very dismal rating in App Store, it remains as the most downloaded app of 2014. This move to integrate innovative features into the app shows company’s continued attempt to reach out their customer’s complaints and retain it at the top.

Are you among this “tiny” group? Share with us your take on the latest update on our Facebook page.

10 Design Mistakes to Avoid in Social Media

January 8, 2015

10 design mistakes to avoid

Design, as celebrated graphic designer Paul Rand puts it, is the Silent Ambassador of your Brand. So, a simple mistake online can even lead to a catastrophe, inviting your brand to everything that was not intended.

Here are a few common design mistakes to avoid while designing for social media.

Inconsistency: The first design mistake

Inconsistent visual branding has the potential to confuse your audience. So, it is the most important factor to avoid while designing for your brand. Just as we say about colors, every element that we use in our designs, including lines, shapes, textures and fonts, has an associated meaning.

  • What does your brand stand for and what are its USP’s?
  • What kind of reaction or emotion do you desire to evoke in your audience through your design?
  • Does the design reflect the brand’s persona? And also, your TG’s?

Consider these simple questions before you actually start with your design process. This will anchor you to understand and decide what will work best for your brand and how to maintain visual consistency through it all, thereby creating a consistent and concrete brand image.

Among all the benefits of consistent visual branding, the most important is brand recognition. Maintaining consistency in designs enables your audience to recognize your brand quicker and thus, leading to retention. This will, in turn, lead them to build trust around your brand, invoking brand loyalty.

Effective Visual Hierarchy

Visual branding is not just about making your designs look attractive but also efficient. Hierarchy in design simply refers to the appropriate order or arrangement of elements across your design so as to lead your audiences through your message from the most important to the less.

Always remember, ‘People read bigger things first’. The other ways of creating a visual hierarchy include effective usage of colors, fonts, sizes, and positions.

effective visual heirachy - ittisa

Where were your eyes first led to in the above example?

Oodles of Fonts: A must avoid design mistake

Sounds great, but a must avoid in any design. Using lots of fonts, typefaces and sizes only slow your readers down in understanding the message. A general rule of thumb in the industry is to use three or lesser fonts – one for the title and the other for the copy – for each creative, you roll out.

You can also experiment with a typeface with various subsets of font blocks to create your ideal consistent visual hierarchy. Also, make sure the choice of your font reflects your brands’ identity.

Right Social Media colors

Social media is not just creative copy and striking images. Colors play a very important role too. A good designer needs to give a fair share of thought for the proper usage colors before starting with any design. It should reflect the persona of the brand and vary depending on the target audience as well as the social media platform it is being made for.

Placement of the logo

Consistency is an important factor a designer should always keep in mind. Try to place your brand’s logo always consistent across all your social media posts and platforms. It should preferably be right, left or center aligned. In case of its size, always make sure that the logo doesn’t overpower your design content nor it’s too subtle to be missed.

placement of logo - ittisalogo placement

For example, above are the Hungry Bells creatives from its social media platforms. You can see that the logo of the mobile app has been consistently placed throughout the images.

Stock Photos

The stock photo revolution has fundamentally changed the world for designers. However, this multi-billion dollar industry has its own boon and bane. Your designs and clients will always want striking images but, paying for a photography session may not be viable always.

Here, the stock photography comes to your rescue to populate your creative space with arresting images. With this evolution, however, audiences too have learned to tell apart the genuine from the deceitful. Your solution?

Encourage custom photography. If not, bring out all your skills and customize the photos to blend with the design and reflect your brand’s identity.

Reusable Templates

Design needs to be customized into different sizes for different social media platforms as each platform has its own optimized image dimensions. Therefore, instead of creating individual creative each time you want to share something in various these platforms, create and make use of reusable templates for your regular posts. This can save a lot of energy and time that will be otherwise consumed.

Less is Always More.

Make sure to keep your designs simple, crisp and clean. Over-crowding your creative space with designs and data will only confuse your audience. After all, being a communicator that’s one important factor a designer needs to avoid.


Avoid the trodden path

Avoid trends and over-exploited subjects to think something out of the box for your brand. A creative soul always tends to take a less trodden path, which for sure will stand out from the crowd and gets desired attention too.

maa ke hath ka khana

Keep a note.

A graphic designer may not be a pen and paper person, but you never know when inspiration strikes. Always have this pair of wonder and keep observing and noting or drawing your ideas and inspirations. You can also put your tablets and smartphones to use. It for sure will come in handy.

At the end of the day, we are all here to break the rules of the game. But to break them, you first need to understand them.

So, keep learning and innovating. Push yourself until you quench your thirst. And meanwhile, when you desire for a tea break with some weird creative rebels, you know where to find us.

Music Lovers Now Have A Dedicated Dashboard On YouTube

November 13, 2014


YouTube has updated its app with a new fully music focused dashboard called “Music”. It features the popular videos and artists on YouTube, genre-specific charts and selected playlists.

It had also introduced a playback option called YouTube Mix that allows users to create randomized playlist based on song or artist. YouTube has also debuted a related service called YouTube Music Key that allows offline music and video playback, unlimited on demand streaming and access to full albums for $10/month.

You can get the updated app from Play Store or Apple Store.

Let us know what you think about the new dashboard at our Facebook or Twitter page.

10 Things You Should Know About Social Media

October 4, 2014

Hey!  Welcome!


So, Social Media is a huge platform for anything. But, what makes it work? Lets see:

    1. PURPOSE


Know your purpose and what you are using it for. Know how you want to connect- like if you want to grab more eyeballs for brand-awareness or you want to influence a particular group of audience.





How you do it makes a BIG difference. Be it Quality or Engagement. For example, which platform you use, how you work out on it, how you reach out to customers and how you provide a quality output to them.





Did you know that Social media is far more important than you think? From building company to relationships, it can impact significantly if used the right way.





As tempting as it might be to add a pinch of lies, remember that it will only backfire at you. Don’t get caught up in fake stuff. If you lie, you are not going to last. And the additional element is you will be criticized on a larger scale.





For it may seem too advantageous to say it all, do NOT share your personal information- like address, phone number, social plans and events etc.





Consider the output well . Analyse it. Use it constructively to change the company for good.





Everything good takes time. Be patient. Give it time to work out. Its not an overnight process. Be regular and persistent if the results don’t show up as you expected.





Handle criticism, keep calm and follow up. Not only will it help you but please the customers too.





Know the clicks and ticks. (for eg: Friday nights are best for Facebook engagement, late night is best time for retweets, photos drive enagement)





Have an X-factor. Offer something or a service that your competitors wont. Be a step ahead.


Don’t be too afraid to try. You will learn a lot along the way anyway.

All the best! 🙂

For more information or queries regarding social media, reach out to us at Ittisa or Facebook.