Along with several other things, social media has changed the face of marketing in recent years. Reaching out to an audience is no more a difficulty, and brands ensure that they make the optimal use of the social media channels to increase their brand visibility and spread awareness.
The combination of informative as well as creative content, along with the right dollop of emotion have always managed to strike a chord among the audience. Let’s look at 5 such successful social media campaigns of the 3rd quarter of 2017:
Kashmir has always been known for its splendid scenic beauty and romantic climate, thus winning the title of ‘Heaven on Earth’. However, this social media campaign by J & K Tourism explores another part of this heavenly abode – the warmth that resides among the residents of the state.
The 5 minute long video depicts Kashmir as the warmest place, showcasing the experience of a young couple with a local man whom they mistake to be their driver.
Launched on September 23, the video went viral across all social media channels, garnering over 2.9 million views on Facebook alone. From travelers to celebrities, it seemed to touch the right chord with everyone.
Have a look at the beautiful video here:
September 24 is celebrated as Daughter’s Day, and Parachute Advanced showed the world the right way to do it. The campaign highlighted the ‘tough talk’ on issues like love, sex and divorce between a daughter and her father while he was shown oiling her hair.
The video called out to all fathers, with an urge to give their daughters the care and attention they deserve, to help them open up to their fathers and share everything in a casual and comfortable manner – ‘the more you’ll be there, the more they will share.”
The campaign successfully crossed 2.9 million views on Facebook, with over 8000 shares. With the hashtag #LoveJatao, people shared and discussed this campaign to a great extent on social media.
Watch the video of this successful social media campaign, 2017:
The newly revamped channel, Star Bharat launched a campaign on Dusshera matching their tagline to encourage people to chase their dreams and not quit because of fear. The idea was to burn all fears this Dussehra. If you still wonder how to make viral videos, here is an insider tips: Make viral videos on small budget.
Three leading icons from the country – Mithali Raj, MS Dhoni and Ajay Devgn were roped in for this campaign. Recently Sidharth Malhotra has also joined the team. These celebrities speak about their own fears and how overcoming these fears have made them what they are today.
The videos have garnered over 3 million views individually on Facebook with over 50k reactions and above 3000 shares. Watch Mithali Raj’s story here
Today’s generation is full of young aspiring individuals who believe in their dreams, and with detailed planning and implementation, try to make them a reality. But does the older generation have the same perception about the younger one?
HDFC rolled out the campaign #YoungAndRestless or #YoungAndResponsible, where people with age and experience on their side were shown photographs of two youngsters and asked what they could perceive by just looking at them. Their opinion concluded the fact that the younger generation was #YoungAndRestless.
It was then that these youngsters met them in person and shared stories of the journey that had made them successful showing to the world that they were #YoungAndResponsible.
Harmanpreet Kaur, batswoman, Indian Women’s Cricket Team and Chintan Ruparel, Co-founder, Terribly Tiny Tales were the young achievers that were a part of this campaign. The campaign garnered 9.7 million views with more than 7000 shares and sparked more than 2,30,000 engagements.
Watch the campaign here
Titled “A day in the life of a Royal Indian Guard”, Britannia Good Day’s new campaign showcases the daily duty of a guard in front of India Gate, Delhi. He stands still, on his job, seeing thousands of regular joggers, tourists, guides and balloon sellers visiting the place. He cannot smile even when people urge him to, but makes sure to remember all the smiling faces once he is home.
The campaign encourages people to smile as much as they can, and have a Good Day. The video has already crossed 1 million views on Facebook, with over 3500 shares and 45K reactions.
Watch the video here
If Know any videos that we missed but should be part of the list? Tell us in the comments section below. Also, Know more about our video marketing services.
In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the social marketers; because of which the social media strategy has subsequently evolved and will continue to do so in 2016.
Here are six trends of 2016 that social media marketers should keep an eye out for:
Now is the time to jump on the mobile bandwagon of on-the-go videos. Videos started ruling the social media posts in 2015 and will continue to do so in 2016! Consumers want fast access to live-streaming of events, thanks to apps like Meerkat and Periscope, it’s possible for brands to broadcast a live stream of world around them. Live-streaming reveals a much more authentic side of your business which is unfiltered and unedited. Neither of the video app services has completely taken over the live-streaming space, so both should be considered while creating a social media strategy.
Companies and brands are no longer in the driver’s seat. Customer dictates the content. While promoting the products, we need to build our social messages based on the customer needs. Rather than steering clients in what products and services a brand believes in, we need to make it into a conversation. Marketing tactics need to be adaptive of client and their behaviour.
Each year the window for real-time response grows smaller and smaller. According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour. That number jumps to 72% when they’re issuing a complaint.
Faster response time is one of the key strategies, marketers need to implement in 2016. If you are not quick enough to respond to your customers, your competitors might be. You are expected to keep up with the fast moving pace of the social media, if your business has a presence on any of the social media platforms.
In 2015 we all saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.
Mobile devices have become the primary (not secondary) screen for most social media users. In 2015, mobile traffic finally overtook desktop traffic in 10 countries, including the US and Japan.
As of January 2015, 80% of Internet users own a Smartphone. An estimated 2 billion consumers worldwide are expected to own a Smartphone by 2016. Additionally, devices like smart TVs and smart watches saw a spike in popularity, and we’ll continue to see their adoption rise in the New Year.
Data is already a big part of how you measure social media success, but it’ll play an even bigger role in your 2016 strategy. Marketers have never had this much access to information about consumer preferences before. This data can help you personalize your message and focus on building stronger loyalty and long-term engagement—rather than short-term acquisitions and individual sales.
2015 has already been a good year for brands on social media. Everyday brands try to connect to you through Facebook, Twitter, Instagram, YouTube, Pinterest and many other channels of social media and they succeed in reaching you. But the question in how do they engage with you?
Not all brands that reach you interest you and makes you get engaged. What is the special factor that interests you to engage with them and how far it could go?
A more number of audience engagement results in the better chances of the campaign going viral. 2015 had numerous campaigns that went viral on the social media and let us take a look about few of those campaigns.
The Snapchat campaign for World Wildlife Fund was one of the winners of the 2015 Webby Awards which attracted all the animal lovers worldwide. The Denmark agency, UncleGrey, and Turkish agency, 41? 29! was used by WWF to create and run this campaign in Snapchat.
The whole idea behind WWF using Snapchat was to emphasize the fact that endangered species are getting disappeared around the world as selfies get disappeared from Snapchat in 10 seconds. This campaign resulted in increased donations in few days due to worldwide branding, sharing and reach.
This particular campaign was made successful because of its ability to create attention, relate and engage emotionally to the audience, proper utilization of creativity with a strong social statement, that people can get behind.
Coca cola premiered a 60-second advertising titled “MakeItHappy” with the unique concept of spreading positivity and happiness over the internet. It promoted the idea of Coca Cola’s one of the core values: spreading happiness.
This campaign went through most of the social media channels like Twitter where they asked to reply to a negative tweet with the #MakeItHappy hashtag and through Instagram where they asked audiences to join the “Smile Petition” and post smiling pictures with the same hashtag.
By doing this, their idea was to unfold positivity from negativity and spread optimism and making people visiting GoMakeItHappy.com. Coco Cola had a wonderful response with this campaign with more than 54,000 uploads within few days of the campaign being launched.
The feminine products brand “Always” came up with a powerful commercial aimed at building the confidence of women. The campaign wants to highlight how many women and girls feel limited by society’s expectations of them.
Most girls said that they lose confidence at puberty but would be more confident if society stopped pressuring them. They changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!
#LikeAGirl was used to tweet in twitter with amazing things that a girl likes to do and made it trending on Twitter.
Most of the celebrities including Melinda Gates, Chelsea Clinton, and Sarah Silverman also retweeted the video and it has been watched online more than 85 million times worldwide – and more than 30 million times in the first week of its release.
So here we have it. These were the few social media campaigns that we at Ittisa felt that went viral in social media in 2015 and has won various awards for its effectiveness and bold message.
These campaigns not only interested the audiences but also, made them interactive by taking part in it and contributing their part to it. It is where the success of a campaign stands out. To make your campaign interesting and successful, just connect with Ittisa and we will take it forward for you.
Social media witnessed a flurry of activity and updates last month. While updates and changes are fairly common on the internet, July was particularly noticeable because of the nature of changes that took place in the digital media space.
Here’s a look at the best social media campaigns that made the world sit up in July 2015:
Twitter removed background images:
Remember those custom wallpapers that you so carefully chose to represent your Twitter profiles? They disappeared unceremoniously and without warning. All that is left on your Twitter background is a blank, white space. Needless to say, this move from the social networking giant left people angry and bitter, with many expressing their obvious disapproval.
Social Photo Contest:
In a brilliant move to promote the photo capabilities of LG G4s, LG launched its #BestShotEver social photo competition. In order to incentivize people, LG announced that participants stood a chance to win a trip to New York City, including a private helicopter ride and a brand new LG G4s each.
The ‘No, Thank YOU’ campaign:
Catchy, isn’t it? First Direct, a telephone and internet-based retail bank in the UK, launched a campaign called, ‘No, Thank YOU’, wherein it selected some of the best messages of thanks sent from its customers from channels such as Facebook and Twitter. The bank then proceeded to create banners for the office containing the sender’s Twitter profile and the message. The bank then filmed the reactions of its staff to the messages and shared the same across various channels on social media.
Love Letters on Twitter:
Whoever said love letters were reserved only for private sharing were left sorely mistaken as Alfa Romeo, the automobiles manufacturer, wrote a poem to a disappointed customer, who apparently had had his eye on a car that was sold to another person.
Seen via the Vine:
The arrival of its king size beds was announced by Travelodge via the now popular video sharing site, Vine. Travelodge produced several Vine animations using the beds and beddings, which were looped more than a whopping 200,000 times within the first week of publication.
So there you have it! Those were the best social campaigns that we at Ittisa feel truly stood out in July 2015. They were innovative, imaginative, and above all, interactive, because most of these made users feel involved in some way or other. Whether it enraged them (like with the Twitter background episode) or delighted them (like with the Travelodge campaign), they were very hard to ignore, and that is what made these social media campaigns the highlights of July.