In 2015, consumer preferences, new software’s and platforms brought about a host of changes and opportunities for all the social marketers; because of which the social media strategy has subsequently evolved and will continue to do so in 2016.
Here are six trends of 2016 that social media marketers should keep an eye out for:
Now is the time to jump on the mobile bandwagon of on-the-go videos. Videos started ruling the social media posts in 2015 and will continue to do so in 2016! Consumers want fast access to live-streaming of events, thanks to apps like Meerkat and Periscope, it’s possible for brands to broadcast a live stream of world around them. Live-streaming reveals a much more authentic side of your business which is unfiltered and unedited. Neither of the video app services has completely taken over the live-streaming space, so both should be considered while creating a social media strategy.
Companies and brands are no longer in the driver’s seat. Customer dictates the content. While promoting the products, we need to build our social messages based on the customer needs. Rather than steering clients in what products and services a brand believes in, we need to make it into a conversation. Marketing tactics need to be adaptive of client and their behaviour.
Each year the window for real-time response grows smaller and smaller. According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour. That number jumps to 72% when they’re issuing a complaint.
Faster response time is one of the key strategies, marketers need to implement in 2016. If you are not quick enough to respond to your customers, your competitors might be. You are expected to keep up with the fast moving pace of the social media, if your business has a presence on any of the social media platforms.
In 2015 we all saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.
Mobile devices have become the primary (not secondary) screen for most social media users. In 2015, mobile traffic finally overtook desktop traffic in 10 countries, including the US and Japan.
As of January 2015, 80% of Internet users own a Smartphone. An estimated 2 billion consumers worldwide are expected to own a Smartphone by 2016. Additionally, devices like smart TVs and smart watches saw a spike in popularity, and we’ll continue to see their adoption rise in the New Year.
Data is already a big part of how you measure social media success, but it’ll play an even bigger role in your 2016 strategy. Marketers have never had this much access to information about consumer preferences before. This data can help you personalize your message and focus on building stronger loyalty and long-term engagement—rather than short-term acquisitions and individual sales.
Social media optimization is the next wave of online marketing. If you own a business in this internet age without social media optimization, you just can’t exist.
Social media optimization is a very effective tool that would help your business make a better online presence with more Facebook likes, Twitter tweets, LinkedIn shares and Pinterest pins.
Is your organization planning to get into social media? Proper planning and ideation are more important at the first stage. So we tell you how to do social media optimization for business with few strategies that could help your business make a remarkable online presence.
Strategies for optimizing social media content:
What content does interest the readers today? In the case of content, both visual content and verbal content are equally important to attract the audience to read your post. Do you believe that visual content gets better engagement in social media than text-based content? Yes, it does.
Reading very long content is really boring and we just find ways to skip it. So try to provide bite-sized content as they are more valuable and interesting to read.
Create catchy headlines as they have the power to share your article or trash your article. Don’t underestimate the importance of headlines. Understanding your audiences plays a major role in creating attention grabbing headlines.
Social shares are an important factor considered for estimating the success quotient of your content. More the shares, more the reach. Encourage more social shares by providing easily shareable content. A social share toolbar within your blog site can increase virality by up to 700 percent.
The goal of most of the websites is to attract visitors and increase traffic on their website. Beyond that, you need the visitor to register and make them more engaged to your website. Registered users tend to be more connected than the non-registered users.
Most of the e-commerce websites such as Flipkart, Amazon, etc. require sign in to increase their sales with frequent engagement. Using the traditional and cluttered method of registration have the possibilities to lose a million number of customers.
Instead opt for a social sign, which is easier for the user to get registered. Don’t forget to add Facebook in your social sign in, as it is one of the important social networking sites in which almost everyone around us holds an account. Apart from that providing many other options like Google, Yahoo, etc. can increase your chance of success.
Do you love commenting on social media? Yes, commenting on a site may sound good, and it’s even better when we share it across social media. Facebook implemented the wordless social comment “like” that has so much reach among its audience.
Similar way, introducing a Facebook Like button across your website may increase your website traffic and yield great success. Since Likes show up as one line of text, and Shares show up as a link with a comment, progressive sites are encouraging Shares immediately after someone presses the Like button.
Using your social media profiles to the fullest can give you wondrous results. Your tweets, posts, and likes may change from day to day, but your social media profile remains constant. It is a place where audiences take a look to know your organization better.
Few steps to optimize your social media profile:
Social media optimization by CTA (Call to action) Button
Finally, you have made the audience ready your content, so what do they do next? The importance of a call to action in a blog or website is mostly understood by everyone. But it is also more important to include a call to action in social media posts.
Using proper words to engage with the audience and making them understand what to do next is necessary. In Facebook usage of words like ‘Like’ and ‘Share’ have proved to produce more engagement with the audience.
‘Please retweet’ or ‘Please help’ are other words that are commonly used in Twitter to increase engagement. Apart from these, there are also many other strategies through which social media optimization could be done for your business.
Hence reading more to develop a strategy for socializing your website and content is increasingly important before getting into social media.
We at Ittisa understand that social media optimization stands as a much more important and interesting aspect in today’s scenario for disseminating information and communicating with your clients. And hence we provide you excellent SMO services for better business.
Social media is a key factor in developing a successful marketing strategy. Statistics reveal that a huge number of people around the world are using Twitter (271 million), LinkedIn (300 million) Google+ (359 million) and Facebook (1.2 billion), proving that a large part of your potential customer base presents itself on social media.
Social media plays a big role in marketing by helping you to boost your business, create brand awareness, and drive business revenue. Apart from these factors, social media should be considered the first and foremost channel for providing customer support.
Following are few steps that could be followed to enhance your social media engagement:
Evaluate your content:
Creating appealing content to the audience is most essential for better marketing. You content should have the power and influence to engage the audience and make them share or retweet the content other than Facebook likes that has limited reach.
Brian Dean’s Google 200 Ranking Factors is a brilliant example of creating content that is the best in its category.
Visual content is more engaging in this age of visual web. Research says that 85% interaction rate on Facebook and 35% increased retweets on Twitter are observed with wonderful visual content.
You must have hated your friends for sending you Candy crush or Farmville requests on Facebook. But that fact is, most of the interactive and engaging content online includes games, tools, quizzes, contests or apps. It is surely expensive to create such content, but it is not difficult to come up with such ideas that offer wonderful user experience and engagement.
Time to post your content:
Apart from creating valuable and attractive content, it is necessary to know when and where to post your content to maximize your audience engagement. Your social media posts gets maximum engagement at certain times of the day. It is necessary to test and track the times that work best for your content to be posted online. Using a scheduler like Hootsuite, BufferApp, etc. to schedule content can be helpful.
According to the Social Intelligence Report, most of the likes and shares occurs in social media on Fridays. To easily increase your social media engagement, repost content that has already gone viral, in your social media pages.
Monitor social media:
Use a social media management tool to manage all of your social media communications in one single place and maintain better communication with customers to build long lasting relationships. Make sure you monitor all variations of your brand name online and respond to customers as early as possible.
Not every person mentions brand name online or tag your company in their post to bring it to your attention, but keeping track of them and responding to their posts may create a solid community of engaged customers which a successful step.
Build a circle of engaging customers:
Create expectations for your audience by promising that you will respond to their posts within a limited time period. This increases the rate of communication with your company and builds trust and reliability.
Provide solutions for customer problems through your content to help them solve it. The “How to” content is more necessary and helpful for fixing their problems with your brand and will usually get higher level of customer engagement.
Be an early adopter and use new social media channels for increasing social media engagement. Monitoring social media channels and responding to customers at the right time, even for negative comments is more necessary for better brand building through social media.
Two foundational elements of social media engagement are showing up regularly and being an active participant or connector. Apart from these posting valuable, surprising and viral content online are additional benefits.
Creating content for the web is something that all companies do today. They are equipped with manpower to monitor, churn out and curate content that’s posted on a day-to-day, even moment-to-moment basis. But the real task is to put out compelling content, content that engages readers and keeps them wanting more.
Unfortunately, bad writing is everywhere – it pops in blogs, in advertisements, in social media. Content is riddled with unwanted prepositions, bad grammar and clichés that are an assault on the reader’s eyes. In fact, clichés are so often used today, that content creators are ripping their hair out in dismay.
So, if you want your reader to be a happy one, make sure you avoid the following:
“Content is King, Everything Else is Queen”
This cliché is almost cringe-worthy. Never use the words ‘content is king, SEO is queen,’ or ‘content is king, Design is queen´ in your writing if you want your reader to reach the end of your post. A chart of royal pedigree of everything that goes on in one’s business is not what the reader wants. So, crowning content, or design, or anything else, as king, queen and jester, will certainly not help. The analogy has been done to death, and no one wants the beaten cliché to be reanimated.
Nothing is specific anymore. The answer to “What does this company do” has become “It is a one-stop shop for all your needs”. The phrase is used to describe a business’ main services so often that it has seeped into all media – TV, radio, new media and print. A better way to go about marketing your business would be to tell people what they are likely to get at your ‘one-stop shop’.
“Go the Extra Mile”
Every business loves to boast about how they have got the formula right, how they love to satisfy every customer want by going out of their way to produce the best results. But customers are tired of hearing (or rather, reading) that. They want to know how the company is planning to pitch in with something extra. They need reassurance of how the company is going to offer them something more. Again, focusing on the specifics can help garner better responses from customers.
“Actions Speak Louder Than Words”
Actions do speak louder than words. So, it is preferable to show the customer what you’re capable of, instead of reiterating your previously spoken words, especially by prefixing them with ‘actions speak louder than words’. While customers love wordy reassurances, what actually guarantees their loyalty in the long run is an actual show of productive work. Instead of calling this phrase to their aid, businesses can employ simpler, more creative ways of implying it. “We keep our promises, and more” is an example of how you can imply this, without using the oft-repeated cliché.
“Don’t Judge a Book by its Cover”
We all know that jumping to conclusions based on outward appearances is a bad habit. However, using the phrase ‘don’t judge a book by its cover’ has been employed so many times, that people will instantly jump to a conclusion about you if your content ever does include this phrase. Keeping it simple here will help your readers give your content their full attention. An alternate sentence could be ‘Dig deeper for the real picture’. This will make sure that your content is original and fresh.
There you have it. These are marketing taglines that every writer must avoid if they wish to hold the attention of a customer. These clichés can ruin a potentially good piece of writing. Crisper, original words often bring more applause than words that have been used for generations. Phrases that are over-used tend to be over-ignored on the internet today. So, be sure to avoid these clichés “like the plague”.
1. Who the f**k keeps liking the Facebook posts as an admin?
Most annoying stuff ever. Mr. Client, Please make sure to change the admin roles before liking, commenting, sharing your own posts.
We just hope there were no cuss words in that tweet. Now work at light’s speed and take that damn thing off.
If your Social Media expert said that to you, its time to reconsider. Social Media can help you generate revenue. Period.
If they are not saying it, its time you did. Google+ does help in SEO, being the Google product that it is, helping your website rank better.
Okay, that’s a bit too much. Hopefully its not a 2003 born managing your social media assets.
Instagram, are you listening? The struggle is real!
Beep Beep… Weekend screw up initiated! 😛
True that! You need a solid Social Media strategy which is a part of an overall Marketing strategy.
Latest digital marketing trends 2016 – Know about the latest digital marketing trends like brand personalization, visual storytelling, real-time marketing
It’s the time for predictions, resolutions, and new strategies. So what are the predictions and trends that are sure to influence the ever evolving Digital Marketing space in 2015? Let’s take a look
Every ragtag and bobtail now carries a mobile phone and has access to the internet. Concise and easily comprehensible content available on a 3-inch mobile screen reaches out to people more effectively and quickly.
Now with Google stating that mobile usability of sites will be relevant criteria for optimizing search results, marketers have to go beyond merely presenting a responsive mobile site.
Equal attention should be paid to all facets of mobile marketing : a receptive site, separate content for the site and even separate ads. So, make sure to efficiently leverage the mobile technology to successfully promote your brand.
Gone are the days when websites were purely content-centric. Brands these days are ever eager to create an appealing visual image for themselves that ‘shows’ and not ‘tells’ the message and the brand identity.
Driving this trend is the growing importance of Social Media sites like Facebook, Instagram, Youtube and Pinterest that allow marketers to showcase their services visually. Even in Twitter too, the twitter cards option where one could add rich images, videos and media files are drawing immense traffic. From pictures to videos, memes to infographics, visual content have the ability to send a loud and clear message and create a lasting impression on the audience. So if you wish to generate more traffic, influence the audiences and improve sales then harnessing the power of visual storytelling is the trump card.
From pictures to videos, memes to infographics, visual content have the ability to send a loud and clear message and create a lasting impression on the audience. So if you wish to generate more traffic, influence the audiences and improve sales then harnessing the power of visual storytelling is the trump card.
A picture really is worth a thousand words!
From Samsung to Nissan to Oreo, all of them are leveraging real-time marketing to promote their brands. Samsung’s lampoon of Apple’s iPhone 6 announcement, Nissan’s and Oreo’s efforts to play around the birth of Kate and William’s royal baby grabbed eyeballs in 2014.
Otherwise known as ‘trend-jacking’ or ‘culture-jacking’, real-time marketers whip out immense creativity, ingenuity and speed to make the tide of real-time trends work well for them. In fact, what better real-time attention than to incorporate your products and services to actual events?
Real time marketing is here to stay because relatable content gets quick response from the people and improves the brand visibility.
We have all heard of this age old adage, A pen is mightier than a sword! Marketers are particularly aware of this because content holds a key significance in the marketing field. But merely producing content in bulk is not going to work out.
Social Media platforms have proliferated immensely and although there could be an overlapping of your brand followers in LinkedIn and Facebook, the way people perceive things differ from one another. Each site demands a different set of content that resonates with the distinguished tone of the platform.
Content in a formal setting like LinkedIn should markedly differ from content published in an informal setting like Facebook or Twitter. Customisation of content is therefore very important for a successful marketing campaign.
If you fail to follow up your assertions with concrete and well analysed data, then your marketing is most likely to fall flat on the ground. But merely spewing graphs and charts with numbers will take you nowhere.
Marketers need to know how to customize the analytics tools for the betterment of their business. As technology progresses new tools are becoming available, but only a skilled analyst will know how to effectively use the data to produce some actionable outcome.
It should be used to clearly and effectively project the goals, the achievements and the identity of the brand. So, 2015 will see marketers indulging in smart and intelligent analytics instead of throwing around some random numbers.
User interaction with the brand is necessary for its growth and value. To make sure their brands are interactive and are able to engage the customer, marketers must personalise the brand through location targeting and by gathering information about the individual being marketed to.
This is one sure shot way of ensuring customer loyalty and consequently improve sales. This is exactly what the high sailing online marketers like Amazon, Flipkart, and Zivame are doing. They track the purchasing history of the customers and then populate their inbox and home page with similar products.
These brands have therefore ensured improved sales, customer satisfaction, and loyalty. ‘Behavioural retargeting’ is increasingly becoming the norm with more and more brands trying to exploit it for better business.
Facebook, Twitter and their bevy of Social Media sites are the dominating presence in today’s digital space. By the third quarter of last year Facebook had reported a 64% increase in its ad revenue over the previous fiscal period.
But with the recent decision by Facebook to crack down on overly promotional posts from reaching people’s news feeds, organic posts will fall drastically, hitting social media marketers the hardest. So what is the way around this roadblock? Paid advertising.
This year too, businesses will continue to buy ads to find discussion group members, boost mobile app installs and grow their email list, as these have proved to be worth the expense. But make sure you pay special focus on mobile marketing because as compared to other mediums mobile technology now rules the roost.
Share your thoughts on more trends and predictions over latest digital marketing trends. Happy Marketing!
Did you know that sometimes a simple New Year resolution and a Facebook page can lead to produce one of the world’s largest book clubs?
The most famous internet entrepreneur, Founder and CEO of the most popular and largest social networking site, Facebook, Mark Zuckerberg, is celebrated for his outlandish New Year resolutions. His past list of bizarre resolutions includes vows to learn Mandarin, wear tie as well as write a thank you note daily, meet a new person other than those in Facebook and so goes on the list.
This year, after crowdsourcing millions of ideas for resolutions, Mark decided to go ahead with the idea that he found most exciting – an ancient practice that has never lost its charm – READING BOOKS! “I’m excited for my reading challenge. I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books”, posted Mark in his official Facebook profile.
And so, as part of his 2015 New Year resolution, Mark has decided to read a book every other week with an emphasis on “learning about new cultures, beliefs, histories and technologies”. He also started a dedicated Facebook page titled ‘A Year of Books’ to encourage further discussions on the books read and invite book suggestions for him to read.
The page now enjoys a whopping 210,892 followers within a week of its commencement.
Any guesses on the first book he has started reading?
Mark’s first book for this New Year is The End of Power. It is a political study by scholar and distinguished Fellow at the Carnegie Endowment for International Peace, Moisés Naím.
The End of Power – Before and After Mark Zuckerberg New Year Resolution.
The name ‘The End of Power’ seems like a perfect irony for this context. The above post on the ‘A Year of Books’ page on Saturday surged the sale of the otherwise moderate selling non-fiction book, ‘The End of Power’ by Moisés Naím to bewildering heights. The paperback edition of the book was quickly sold out in Amazon, taking it to the Amazon’s top best sellers list in its books product category. The publishers of the book, Perseus Book Group, in their run to do a new print run, were too astonished at the fact they were not notified prior.
Thousands of more books, to be read by Mark, are being suggested now by all across the globe making the page and his New Year resolution go viral. This New Year, some of us might be starting with this deed of reading books influenced by Mark, but it also makes it very difficult now for Mark to break his own resolution with lakhs tracking on his progress closely.
What are your thoughts on Mark’s New Year resolution and his virtual and viral book club? Share your thoughts and let’s together cheer him to fulfill his resolution. Meanwhile, you can share with us your bizarre New Year resolutions too!
No More News Feed Spamming with Sales Pitches in Facebook!
Here’s another big bang from Facebook to begin this New Year with!
“INSTALL NOW”, “TRY NOW”, “OFFERS”, “CONTESTS”.
These are some of the key terms you as an avid Facebook user might have been bombarded with in your timeline.
But what exactly do you wish to see while logging into your most favored virtual space after a busy day at work or while on the go?
An ongoing survey by Facebook on ‘hundreds of thousands of people’, told the social media platform that users are there for ‘stories from friends and Pages they care about, and less promotional content’. Now, so as to address this concern of its dedicated users, Facebook is providing them with better controls over their News Feed and letting them choose what they want to see. Users, from now, for example, can lower the frequency of posts from a friend or page. They can also even unfollow a friend or a page with too much promotional content right from the user’s News Feed.
Here are few examples to give you a better insight:
This 2015, users will experience a fall in such posts that were stalking their walls previously. However, Pages and marketers, for now can expect a drop in their organic reach distribution, in turn pushing them to go for more ads boosting.
Although it can hit business the hardest, it seems to be a right move by the leading social media platformto listen to its users. It can make the pages and marketers to be more clever and competent and come up withoriginal, creative and engaging posts. It can also lead to more authentic branding for products across the social media platform.
What are your thoughts on this move by Facebook? Let us know in the comments below!
What does a Social media marketer do?
Well, a lot more than just posting content & looking at Facebook all day!
Social Media Marketers approach Social media differently. They are social because they like it. They research, look at great campaigns, enjoy content strategy of other competitors & keep a look out on what it is that they can employ for their brands & clients.
We have here a list of 5 things every Social Media Marketer should know and do…
As a good SM marketer, it becomes your sole responsibility to look around the web and find out what is being spoken about the brand & company. If you miss listening into the conversation people are doing about you, you are missing out on a prospective avenue of either saving the brand reputation or brand promotion.
Just listening doesn’t cut it, you have to constantly monitor news tailored around your brands & interests. To stay on top of the game, you have to scour the internet to look for content that will make for an interesting post or tweet and also provide your audience with value. There are a lot of tools in the market to do so but make sure that your social media marketer is leveraging the tool well.
Being a Social media marketer means collectively doing a lot of things – concept, content, strategy etc but in the middle of all of this, if you forget to analyze, all this will go to waste. Knowing when to post, what kind of content works well, who are the influencers of your brand, what kind of giveaways work for you etc. is very important to make sure your Social media strategy works. Make sure to measure the impact too & then include it further in your strategy.
Did you know your Social Media Marketing affects your search results too? Infact they are the top most ranked results. We did an experiment with a well known brand that has been on Social since long i.e. General Electric and a comparatively new entrant on Social , a client of ours Hungry Bells.
Here is what the results looked like:
When we searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
When we searched “Hungry Bells” in Google, the Facebook page was the 2nd result, Youtube as the 4th result and 5th was their LinkedIn page.
Thus, Social channels are very important from a search point of view. Make sure to keep an updated profile as well as an updated Google+ page as it shows up on the profile at the right side of result.
Include a bit of a personal elements to a brand. Share stuff about employees, happenings at the office, engage with your fans in real time. Make sure to use your profile & bio to include a bit of brand personality. Understand what your audience wants from the brand and give them that rather than pushing just the product.
Ultimately, the aim of every marketer should be to build bonds with its customers and involve & reach out to as many interested people as possible. If you are new to Social Media Marketing or need a review of your present strategy, reach out to us at firstname.lastname@example.org or comment below.
The GOAL of one’s life is to Live-It
Live-it because we just have one life
One life to spread smiles
One life, so live it Right
The goal is not to live forever
The goal is not to stand tall and not fall
The Goal is to live the role
See them grow old, Touch, feel and hold
Make them smile, prepare them to fight
The Goal is to be there. Even when you are not there
Because your life is not just your life
“Life is what happens to you when you are busy making other plans”
I hope I don’t have to say that the above work was done for a Life Insurance brand. I still remember how excited I was while writing those lines, I was sure it will move people and I thought these words have power to strike a chord and build positive brand recall.
Unfortunately, the client thought that it’s of some other level and their audience will not be able to understand it.
Cutting the long story short- I was not worried about the rejection of manifesto but I was saddened by the kind of impression we as ‘Consumers’ have created on brands and scared that brands don’t understand that their CUSTOMERS are their BRAND.
While I am still talking to various brands trying to understand their view on how they see their customers, I will appreciate your thoughts and experiences if any on how brands see their customers.
Because ultimately, brands will make what they think their customers and worth of.