“In 2019, India’s smartphone users number is predicted to reach 1.1 billion.”
In order to reach out to a greater audience, a mobile presence for your brand is very important. And speaking of mobile presence, the first thing that comes to the mind is building a mobile app. It is true that mobile apps are gaining popularity, but it may always not be the correct choice for your brand.
Studies have revealed that “on an average, mobile apps achieve half their lifetime usage in the first six months.” Developing and getting installations is only half the job done, keeping the users engaged is probably the biggest challenge. Moreover, the cost of acquisition per user for a mobile app is quite high and it can be a setback if a business fails to achieve the desired results.
On the other hand, a mobile website can be a much smarter choice with a lower cost of acquisition, which will eventually help you with a greater ROI. It does not have a limited lifespan like an app, and neither can it be deleted – users can come back to the site whenever they want.
Source: Cleveroad
Take a look at the main reasons why a mobile-optimized website can be a smart choice to make for your business –
1. Compatibility
In case of a mobile app, different versions need to be made for different operating systems or devices. On the other hand, a mobile website can enhance the same experience across several devices with just one version, thus saving cost as well as resources. The compatibility of such responsive websites will be appreciated by users owning different devices. Moreover, a mobile website can also be integrated with other mobile features such as texting and QR code scanning.
2. Greater Reach
Owing to the multi-device support across different platforms, a mobile website is bound to reach a broader audience. A lot of people may not want to download an extra app on their phone or not have enough storage space. In such cases, your brand may not be able to reach out to a broader audience. However, there would not be such a problem if you have a mobile-optimized website.
3. Maintenance & Support
The cost of upgrading a website is much lesser compared to an app. With a one-time edit, both content and design can be modified efficiently, without any hassle. Maintaining an app with all the testing, upgrades and compatibility issues involved is much more expensive. Also, after upgradation, the updates on a mobile website are active immediately and visible across all devices.
4. Brand visibility & SEO
It is a well-known fact that Google ranks mobile optimized pages on top of search results and every business knows the value of SEOfor their brand. Moreover, greater brand visibility leads to higher traffic on the website.
5. Easy shareability
Mobile websites can be easily shared among users by just sharing the URL link. It could be via a text message, email or a tweet. Brands can also redirect the audience to a mobile website from a blog or a status update easily. An app, on the other hand, cannot be shared or used so easily.
Source: seoexpert
Be it a mobile website or an app, the main aim of every business is to reach out to its audience and generate revenue. The choice between a mobile website or an app depends on the objective and nature of your business. If you want to engage, interact and communicate with your audience, for example, an interactive gaming site or a news portal – developing an app is a good choice. On the other hand, if the goal is to provide mobile-friendly content to a wide audience, a mobile website will be more appropriate. To know more about how to make your website mobile-friendly, just leave us a message and we’ll get back to you.
Influencer marketing has become one of the most effective ways to get a brand noticed. According to studies, influencer marketing is 11 times more effective than other traditional digital marketing channels. 94% of marketers who have invested in this strategy find it very effective in meeting the objectives or goals of the brand.
Through influencer marketing, customers purchase products that have been recommended by people they can trust. The conversion rate is much higher in such cases when a product is recommended by a person with a significant identity in the social media circle.
In this new social paradigm, the concept of brands partnering with bloggers and influencers with a large and loyal follower base on social media channels like Instagram is popularly known as “Influencer Marketing”. It is based on the premise of looking for influencers in a particular niche to create and distribute original and relevant content and share it in an authentic and transparent manner.
These influencers produce niche-based content in specialized areas which makes them more knowledgeable about social media and how to create engaging content on social media. There are a number of bloggers especially on Instagram who publish content on beauty products, parenting, books, fashion, lifestyle and more.
Below are 5 things to look out for while identifying the correct influencers for a brand:
Brand alignment
A brand should be particular about the specific messaging and positioning that is to be used in the promotion. The influencer partner should be provided with a relevant brief and mood board so that he/she gets an idea of the brand’s specific expectations from messaging or promotion.
Engagement
Engagement portrays the likelihood of a target consumer to act on the message or information by the influencer. An influencer or blogger should have the potential to invite a high percentage of comments, shares, discussions and likes on their posts, proportionate to their follower count.
A recommendation from such influencers will have a higher impact on the target audience. How much the audience engages and how often they return with queries, indicates how successful and meaningful the influencer campaign is.
Endorsement frequency
Influencers often need to do multiple brand postings in order for a customer to click and check out the said brand. Therefore when an influencer endorses products and posts high-quality content multiple times on a daily basis, visitors are more likely to return, save posts and share. Bloggers who do not post regularly tend to have less number of return visitors and less loyal followers.
Follower reach
Knowing the profile type of followers may sometimes be useful in filtering low ROI influencers. Traffic and followers are meaningful if the influencer is reaching the brand’s target audience. For instance, for a manufacturer of a hotel chain, a travel blogger with a small follower base will be more effective than a food blogger with one lakh unique monthly users.
Authenticity
People perceive influencers with less number of sponsored posts to be more genuine, authentic and trustworthy. Stories that include a genuine mention of a particular product, brand or service seem more authentic than direct product reviews. The authenticity of an influencer is important because the reputation of the brand lies with the influencer when he/she is endorsing their product or service.
Also, chances are that the follower base of an authentic influencer is more dedicated and loyal and looks up to the influencer for honest opinions and useful advice.
Engaging and compelling stories receive a decent number of shares and comments. For example, a health brand may engage an influencer to create a post about things that would help people to stay motivated and live a healthy life. The audience is highly engaged with this kind of content, it is authentic for the blogger and it engages relevant conversation among a large audience.
For influencer marketing, though follower count is the most important metric required to assess the quality of the social media account, it is not the only thing. The above-mentioned points play a vital role in choosing the correct influencers to market a brand.
Whatever the niche may be, brands can engage with influencers and bloggers to create and publish relevant, authentic content that the target audience expects while associating the brand with the published content.
To know more about influencer marketing, leave us a message below and we will get back to you.
Do you know that goldfish have a longer attention span than humans? This is a very important fact to take into consideration when you think of building a website, or redesigning an existing one.
Redesigning a website is not about just changing aesthetics, there’s a lot more involved. No matter how creatively it is designed- if your audience fails to find your site on Google search or has difficulty in navigation, it’s a loss for your brand. And this is where SEO comes in. The SEO part is not glorified during a website redesign and a lot of times one can miss out on important aspects that can later adversely impact the website.
Here are 5 common SEO mistakes that one should avoid during a website redesign –
1. Neglecting SEO from the beginning
The most common and undoubtedly biggest mistake during a website redesign is not considering SEO from the very beginning. Often, the SEO team is involved when the website has reached the stage of coding or is totally complete. However, this can prove to be costly for your business if there are last-minute SEO changes in both design and coding.
SEO does not only mean keywords, but it also includes metadata, content on the website, taglines, imagery, CTA’s, etc. So ensure to involve the SEO team in the redesign process from the early stages itself.
2. Missing out on commonly searched keywords
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google users.”
Keywords are the most important aspect of SEO as it helps to keep your website focused. However, the best way of adding value to every page for your users is to focus on ‘one term per page’. Excessive keywords can do more harm than good. Google has the ability to recognize sites that overuse or jam unnecessary keywords in their pages and this can greatly affect your credibility and search engine ranking.
The best way to infuse keywords is to fill it naturally in your high-quality content. Ensure the content describes the topic accurately. Identify the keywords that users are more likely to use and include them in the relevant pages.
Source: Neil Patel
3. Not paying attention to the URL structure
Search engines will always prefer URLs that comprehensively explain what your website content is about. If your site contains unaligned, indecipherable and lengthy URLs, ensure to get them all corrected during the website redesign.
Tip: Use dashes (-) instead of underscores (_) in between words, as Google reads dashes as separators. This way, your pages are more likely to be discovered on search results.
Source: SEO Mechanic
4. Not focusing on responsive design
Google prefers mobile-optimized sites and therefore, having a responsive website design is one of the best ways to deliver a great browsing experience to users.
Source: Medium
Responsive design enables the URL of your website to be the same across every device with the same HTML code. This configuration enables Google to crawl through pages and retrieve content easily. “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.”
5. Not doing an audit of the existing website
Auditing the website before revamping it is extremely important to make sure that you know the strengths and weakness of your site. The most important metrics that you need to consider would be –
The top-performing keywords (based on traffic, rank and lead generation)
Number of monthly visitors / unique users
Inbound linking domains
Total number of pages that are indexed
Total number of pages that receive traffic
Source: Fiverr
Keeping a record of these important metrics will help in analysing where the website needs work and accordingly it can be redesigned.
SEO is a very cost-effective and efficient way to bring your website into the limelight to be discovered by your target audience – which in turn will help you grow your business and drive revenue. To know more on how to effectively use SEO to your advantage, leave us a message and we’ll get back to you.
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether its customer service, marketing or recruitment”- Mark Robertson
For every brand, content is essential to attract, engage and convert consumers into customers. People are well aware of the phrase “Content is King” by Bill Gates, and in today’s time, it is also important to consider the medium that is involved in content marketing.
According to surveys, videos account for 74% of all internet traffic and by 2020, this figure will soon rise to 80%. Consumers prefer watching a product video to reading about it. One in four consumers loses interest in a brand that does not produce videos. Due to these reasons, 84% professional marketers and 55% small business owners produce videos themselves or outsource videos. Among them, 76.5% get overwhelming results.
A video is considered to have a unique ability to combine all the other elements of different types of content like text, sound and images into one easily digestible and understandable format.
Let us look into some of the reasons as to why video is the king of content marketing:
Increases organic traffic
Based on research, a video attracts 2-3 times as many monthly visitors as compared to other types of content marketing, double the video-watch time and has a 157% increase in organic traffic from search engines.
Videos use metadata and tags which Google and Youtube use for providing relevant results for a search query. If the video content is catchy, engaging and interesting, viewers tend to spend more time on the brand’s website which reduces bounce rate and the video appears higher on search results. Video search results have 41% higher click-through rates than normal text results.
Source: media.sciflare.com
Increases brand recall value
Viewers retain 95% of the information that they watch in a video and 10% while reading it in text form. The statistics itself prove the value and benefits of using video format for marketing content and communicating information. Therefore brands should concentrate on repurposing their existing text-based content into a video format that will help increase engagement and generate more potential leads for their brand in future.
Boosts revenue
According to a study, around 50% of online users search for videos related to a product or service before they opt for purchasing it from a store. Nowadays brands are focusing more on 4 types of videos – explainer videos, how-to-do, product demo videos and testimonials. People who frequently shop online often view demo videos of a particular product they wish to buy. Theses online shoppers are 1.81x more likely to purchase the product than people who do not watch demo-videos.
To sum it up, video increases organic traffic and conversions, it helps in brand recall and also helps increase the revenue of a brand. The main concern should be how to leverage this medium strategically. The sooner brands opt for video marketing, the sooner can they expect a bigger market following. To know more about video marketing, leave us a message and we will get back to you!
