September 10, 2015

The Power of Effective Design and Development

A good website is a combination of many things – content, design, animations, ease of navigation and an overall comfortable user experience. To construct a good website, all of these have to work hand in hand. Teams have to interact as much as the elements themselves; it cannot be a solitary effort.

While elements such as content and design are often seen working seamlessly, it is very rare to see design and development cooperate without major bumps. Let us observe how the power of effective design and development can help you create the perfect website.

Ask yourself important questions:

What is the purpose of the website? What are you trying to achieve? Is it just a piece of design? In order for design to stand out in a website, sound interface has to support and back it constantly. In short, the design and its innate qualities have to be given a life of their own. If you are trying to make your website talk, pair development with good design, because one cannot function perfectly without the other.

Your audience matters:

For whom are you designing the website? This is an important question in terms of both design as well as development: colours play a huge role when it comes to personal taste and appeal. If the age group is between 8 and 12, for instance, bright colours such as orange, green and yellow can be a huge hit. Designs and shapes formed with these shades can then be animated to perform actions that appeal to that particular age group. This is also a great instance of how two elements of website construction have no option but to work in tandem.


If your website in unable to make the brand talk, it is failing in its purpose. The very role of design and development is to inform the audience about the personality and character of the brand. Creating a brand image is a process in which both have to be involved. For example, if your brand image is bright, sunny and yellow, but the user interface showcases it in a dull, gloomy manner, the website will fail to communicate with you, thereby failing in its mission to connect with the audience.

Tips from the Ittisa treasure trove:

Avoid clutter in your webpage. Overloaded websites packed with design and animation don’t cut it. In fact, they irk the audience so much so that they leave the website.

Responsive design is mostly followed these days, which means the site is capable of automatically adjusting itself to the device you view it. Responsive design creates better user experience, which leaves a customer happy.

A strong call to action has to be present so that users can complete their goal. In the process, creating appealing submit a send buttons at the bottom of the page will encourage the user to click on it.

At the end of the day, all it takes is a good website-building strategy which clubs the services of design and development in a way that extracts the best out of both these worlds. A well-developed strategy will not only help you with the design and development of the website, but also avoids costly setbacks. Website development is a great challenge and we take the challenge for you at Ittisa. We aim to build not only a beautiful website but also a beautiful experience.