August 22, 2019
Why Successful Digital Marketing Campaigns Are Dependant On Quality Landing Pages
“48% of marketers build a new landing page for each marketing campaign.” Landing pages can prove to be a powerful marketing tool if used in the right way. Be it for new product launches, promotions, enrolling for a newsletter or for digital campaigns, landing pages can be the best weapon to enrich your overall marketing strategy. Before going into the importance of quality landing pages, it is important to know the three most distinctive features between a landing page and a homepage -
- A landing page will exist apart from the main website, unlike the homepage. There will be no button on the website that will take you to the landing page.
- Homepages cater to a wider audience, which includes information seekers or just casual browsers. A landing page is for a specific stream of an audience looking for a particular offer or service. This is the reason why landing pages have higher conversion rates.
- Homepages have multiple options to choose from - it basically asks users what do you want? A landing page is more liking telling the users that this is the particular action I want you to take.