April 16, 2019
Must Have Elements in a Customer Welcome Email
Welcome emails are read 4X times by customers compared to promotional emails, reports a study. Welcome emails receive one of the highest percentages of engagement from customers around the globe. This increased engagement opens up the opportunity for brands to build trust and communication channels from the very beginning. Some common goals of welcome emails are to familiarize new customers with the business; prove why they should choose your product or service and finally state what the brand can do to achieve the customer’s individual goals or set them on the path of success. Let’s check some of the steps that should be followed while writing a welcome email:
Mention the servicesRestating the value proposition reassures customers that they have made the correct decision by signing up with a particular brand. A customer’s expectations from the brand’s product or service are cleared and clarified and it also provides the brand with an opportunity to explain its ancillary services and offers. [caption id="attachment_11421" align="alignnone" width="500"] Source: http://www.netcoremarketingcloud.com[/caption]
Assist them with further detailsThere are some important steps that customers need to follow post signing up in order to fully make use of the brand’s product/service. Some of the steps to get more from the business are:
- Complete profile information- To avail complete service from the brand, a customer should provide his/her complete information.
- Choose preferences- He/she should select their actual choices or preferences for the brand to better understand them and assist them with the right product or service.
- Upload important information- A customer should provide their correct contact information, profile picture, social media profile links for better service from the brand.
- Complete an order/ upgrade their account- A customer should always keep their account updated with the present address, contact and email id.