There is no doubt in the fact that digital marketing has invaded all our lives, surpassing traditional marketing techniques. But surprisingly, 46% brands still do not have any digital marketing strategy.
While a well planned online strategy is integral to keep up in this competitive market, knowing the right techniques to reach your goal is equally important. There are a lot of techniques available to help a brand create a powerful and long lasting impact on the audience. Read on to know a few of the most important ones -
1. Content marketing
According to Statista, content marketing is the most effective digital marketing technique in the opinion of marketers worldwide in 2018.
When it comes to conversions, content marketing is undoubtedly one of the most dependable technique. More and more businesses are polishing their content marketing strategy to increase ROI.
Analyse, research and then discover the type of content your target audience is reading and sharing to build an effective content marketing strategy. Amplify your strategy with influencer marketing by taking help from bloggers or celebrities. Monitoring and tracking your performance along with keeping a tab on your competitors are also important things to remember while planning your strategy.
2. Big Data
Big Data offers great customer insights that help you make data-driven decisions when it comes to marketing campaigns. The three Vs of Big Data - Volume, Velocity and Variety - help leverage data from multiple sources to promote effective digital marketing.
Customer experience is always on the priority list of every marketeer, and Big Data can provide real-time information to ensure a great experience along with higher sales and faster customer acquisition.
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3. Market automation apps
Automation of campaigns with the help of online marketing techniques is undoubtedly a powerful digital marketing technique that is known to produce effective results. Marketing automation apps include all such apps and software that can promote your business automatically, like automated email marketing, tweets, etc.
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Marketing automation can streamline segmentation, lead generation, customer lifecycle marketing, retention, cross-sell, up-sell and ROI measurement - thus acting like a ‘system of record’ of all marketing information.
4. Mobile optimized Marketing
“Mobile search and Internet usage has surpassed desktop activity.”
More and more organizations are embracing mobile responsive designs to make the most out their digital marketing campaigns. With Google following the ‘mobile first mantra’, it is all the more important to pay attention to mobile optimization as it can affect search engine results.
Build mobile responsive sites that have proper CTA buttons, relevant content and minimal load times.
5. Social media
“ 95% online adults aged 18-34 are most likely follow a brand via social networking.”
Social media marketing has witnessed an immense growth and is continuously growing. It still remains one of the best approaches for drawing a huge audience towards a brand. Social media channels have such massive subscriber base that they become the prime channel for online promotions.
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For effective social media marketing, it is important to stay updated with the latest trends and know which platform will be the best for your business. For example, Facebook and Twitter are more prevalent for business, sports or ecommerce brands while Snapchat, Instagram and Pinterest are more prevalent for food, fashion and travel.
Considered to be an evergreen marketing technique, SEO allows you to increase brand visibility on search engine pages organically. It is important to have technical skills and knowledge to get traffic, boost ranking and increase your brand recognition on search engines.
There are a lot of aspects that are need to be kept in mind during SEO. Image optimization, back linking, word count, etc must be taken into account to optimize the digital presence of your business. Often, revamping the whole website in a SEO - friendly way is also necessary so that it gets prioritized on search engine results.
7. Paid campaigns / marketing
“Research suggests that people click on paid search results more than any other online ads.”
When customers look for online products or services, search engines display results as well as advertisements that are relevant to the search. So, a Pay Per Click campaign is a smart choice as it is a scalable and budget controlled kind of internet marketing.
Google Ads are indeed leaders in paid marketing campaigns as it reaches users based on their past browsing behaviour and shopping intent. Ensure not to use negative keywords, optimize your landing pages, have a mobile click-to-call action and always have your ads tested.
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Source: PPC Expert[/caption]
8. Influencer Marketing
“While shopping, 60% consumers have been influenced by a social media post or a blog review.”
Influencer marketing has proven to be a very beneficial digital marketing strategy, which works in combination with SEO, content marketing and social media marketing. It is sometimes also categorized under word-of-mouth marketing.
All influencers need not be celebrities, but it’s important that they are well-versed with your industry. Nurture your brand’s relationship with the influencer to build credibility and boost sales. Moreover, influencers can pump up your content marketing as they will share or write new content about your products and services.
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9. IoT marketing applications
Among new techniques, Internet of Things is gaining popularity among retailers and gadget creators. IoT promises to connect smart devices and networks for digital marketers to receive customer data in a much easier way. The more contact points you get, the better can you target relevant audience and tailor online interactions.
Before applying IoT as a digital marketing technique, marketers should have a thorough knowledge of analysing and processing data to avoid ethical issues.
10. Affiliate marketing
Affiliate marketing is another effective way of marketing your brand. Regular advertising methods like email marketing, paid search engine marketing and display advertising, combined with affiliate marketing can help your brand reach out to a larger audience. Industries like banking and finance, travel utilize this form of marketing to boost sales.
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There are various techniques available to up your digital marketing game, but it is upto you to choose the one that will provide the maximum benefits. To know more about such techniques and the ones that will be best for you, leave us a message below and we will get back to you.