Accel Atoms

Accel Atoms is a pre-seeding funding program by Accel for early stage startups in India. It offers 1:1 mentoring from the best operators in the respective industries and help raise seed capital for budding startups.

The Challenge: To create social channels for Accel Atoms that would cater to the startup audience through education of the startup ecosystem, with the ultimate goal to motivate them to apply for the 100-day ‘Accel Atoms’ program which offered them capital, mentoring and the right network to kickstart their company.

The Solution:

  • Creating a social media plan which taken into account all the pillars of Accel Atoms: Partners at Accel, Analysts and Employees at Accel, Mentors, Atoms Cohort Founders and Accel Portfolio Leaders
  • Creating long-form content with deep research on industry topics like cybersecurity, creator economy and direct-to-consumer industry
  • Working with multiple stakeholders to get the content pipeline ready weeks in advance