April 19, 2016
Revitalized Logos Creating Pathway For A New Brand Identity
A logo is not just a symbol endorsed by an organization, there is a lot more to this graphic mark than a simple design; its main purpose being to communicate about the company and the brand. With the advent of technology, changes in the industry have been at a rapid rate and companies have been trying to keep pace ever since. Change or redesign of logo is one way in which companies can reflect their current identity. Why change logos? The reason for change in logo depends on many factors.
- The logo may be old-fashioned or outdated.
- It may be owing to the expansion in the product line or rebranding.
- It may be launched when mergers and acquisitions take place.
- Finally, it may be in order to limit the negative associations through revamping the face of the brand.