August 29, 2014

Ride The Online Horse

My Television is on, some music playing in the background and what am I doing? I'm surfing the net on my laptop.

You have a headache, fever and sore body? What do you do? Go to the doctor instantly? Oh no! You "ask Google" first.

Well yes, the World Wide Web has become an integral part of our existence now.

Before we eat out, we go on Zomato to check for reviews. Want to fly? Let’s check Makemytrip for the cheapest airfare.

So do you honestly think that promoting brands can be restricted to television commercials, radio jingles, hoardings and news papers?? Hell no!!

Why online marketing makes such a difference now is simple - With the rise in technology the amount of consumers that chose to use websites, apps and other online tools is on the rise like dry hay on fire!

Picture this- You're on facebook, stalking some ex colleague of yours and wait! What do you see, "The Closet Label has a 30 percent discount on your favorite pallazo pants".

You're reading an article on your friend’s blog and a small window suddenly discloses this funky looking logo! Will you not click on it to see what it opens up to? I definitely would.

The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As we are browsing the web or performing internet searches, we may come across the business name or logo and get interested in what the company has to offer.

Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web. By beginning an Internet Marketing campaign, businesses can keep up with this ever-changing technology.

Online purchases have been increasing sharply over the last several years. This is partly due to busy lifestyles and the convenience of getting information and ordering products via the Internet. Business owners can capitalize on this convenience by providing consumers what they want—instant access to products and information. Internet Marketing is one of the most cost-effective methods of advertisement. The costs associated with starting a website, and then, using marketing articles or Social Media to establish an online presence is minimal as compared to the costs of traditional forms of advertising.

Advertising online is a very effective way to provide customized offerings to a very targeted demographic. Internet marketing strategies will usually call for advertisements to be placed in such a way that the target audience will see them and respond.

All in all its needless to say- whether you're a business owner or a brand fanatic online is where you need to be!

Feeling that all this is too much to handle alone? Come meet us at Ittisa.

We can be your BFF's when it comes to online marketing. Come over for a cuppa tea. Its on us :-)