October 03, 2017
App Design Features And Flaws For Frictionless Engagement
The success of a mobile app can be determined best by observing the number of users that keep coming back to it again and again. However, to achieve that feat, it is necessary that the app is built and designed in the right way. The content, UX, business model and all other aspects, when mixed in the right proportion, leads to a user-friendly app that keeps customers engaged and interested in it. While designing an app, certain features must be kept in mind for frictionless engagement:
1. Easy onboardingThe abandonment rates are higher in apps that users find difficult to navigate when they start using it for the first time. If there are excessive steps involved for a simple sign up, plenty of information fields that are compulsory to fill right at the start and features that can be complicated or confusing, users may not bother using that app in the first place. improving mobile app onboarding.
2. Clarity in every screenUsers tend to understand and eventually consume more information conveniently when the information given out is clear and focused. In order to keep users interested and engaged in the app, each screen should have only one concept. Too much information can overwhelm the user, so ‘lesser the better’ is the motto to follow here.
3. Push notificationsStatistics have revealed that push notifications can actually help in increasing engagement and user retention. Notifications serve an important purpose. First and foremost, it is a gentle reminder to the user that the app is downloaded and present in their phones. boost mobile app installs
4. Guided Interaction & Easy navigationApps with guided interactions and easy navigation have a higher rate of retention compared to the ones that make it difficult for the user to understand what actually needs to be done once he/she opens the app. An app should always be 3 things – high quality, designed intuitively and frictionless. A few ways by which these features can be obtained are –
- User-friendly language
- Minimal loading time
- Easy navigation
- Instant gratification
- Convenient UI