The significance of mobile apps for businesses can be ascertained from the fact that 87% of mobile users spend their time on apps rather than web browsers for the purchase of products or services. According to an estimate, nearly 269 billion apps had been downloaded in 2018. As of 2019, over 2 million apps are available for download on the Google Play store, while 1.83 million apps are available on the Apple App Store. These statistics highlight the significance of having an outstanding mobile app design strategy
However, simply developing an app is not enough. The user experience counts a lot for its success. If the app has issues related to navigation, hierarchy, images, downloading and is unable to drive traffic, then converting the potential users into customers will be difficult as these drawbacks would desist them from buying products.
With the changing requirements of businesses and customers, strategists come up with new solutions for mobile apps. The emphasis is on making apps user-friendly and enhancing the user experience. Therefore, new ways of incorporating navigational buttons, trendy designs along with the latest relevant features are being implemented every year.
Below are the top 5 latest mobile app design trends:
1. Simplified User Interface
The goal of user interface design is to make the user’s interaction as simple and efficient as possible. The UI not only focuses on the aesthetics but also maximizes responsiveness, effectiveness, and accessibility of a website. A good UI can convert potential visitors to buyers. Most UI designs are flat designs to suit the digital screen.
Some features of UI for the app include:
● Clarity and functionality of the UI
● Taking advantage of digital screens
● Elements of minimalism taken in UI design
● Blank screen space
2. Options for Navigation
Clear navigation through apps is a sign of a successful design. Easy and creative navigation is the new trend that designers are focusing on.
Some of the features for navigation include:
● More navigational options such as vertical, modular, horizontal, hidden navigation and parallax scrolling
● The navigational button that appears on the screen for some time and disappears on prolonged inaction
● Modular scrolling to scroll through rows of information
● Infinite scrolling for mobile applications having huge amount of data and content.
● Parallax scrolling for intuitive navigation
3. Branding & Story-telling
Many business houses feel that their mobile apps can play a key role in creating meaningful and long-lasting relationships with customers. Keeping this in mind, designers are creating mobile app designs
that tell a brand story. Such designs are especially helpful in running a loyalty program and building a relevant customer base. Illustration and graphics are being increasingly used in such cases.
Some of its features include:
● Emphasis on storytelling and branding
● Delivering a customized app experience to the user
● Providing a relevant and local experience
● Use of new technologies
4. Face ID
Recent releases from the top cell phone companies of the world, of a buttonless smartphone screen have changed the way a UI/UX design could be conceptualized. Businesses are now pushing users towards technology that supports gestures. Face ID is a recent trend that allows the users to avoid the ‘home’ button. With manufacturers producing cellphones with the “facial recognition” feature to unlock phones, mobile app development agencies have started implementing the same feature into their applications. Undoubtedly, 2019 is the year when Face ID will be used more widely.
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5. Videos & Animations
The attention span of users is becoming shorter with every passing day, bringing it down to 8 secs from 12 secs. Therefore mobile app designers are now creating short videos or animations with unique content that are eye-catching, interesting and appealing if done the right way. These motions have to be smaller in size than regular ones to avoid slowing down the app’s performance.
These are just some of the trends that are likely to shape up mobile app design
throughout this year. So, if your business app is not working on expected lines, redesign it with new user-friendly features.
Yet, if you’re looking for further in-depth expertise in the field of mobile app development and design
, leave us a comment and we will get back to you!