November 3, 2014 ,
Some of the mobile marketing facts:
Why mobile marketing
By this data we mean to convey the significance of influencing your customers through mobile marketing. As most of the consumers use mobile and internet and rely on the same for searches and networking, it would be a wise decision to capture some of the web traffic and turn some of the visitors into clients/customers.
So, here we throw some light on “mobile marketing” and how to utilise the power of it for expanding your business.
How to dominate mobile marketing?
Maintaining your audience is as important as attracting them to your website. When it comes to using a mobile, the small screen already might be itchy to a user’s eye, hence they tend to prefer it the easy way. And you do not want to ruin their visit by giving them upteen things to fill up before they finally buy a product from you.
Thus shortening the steps to a purchase is a great way to enhance user experience and to keep them visiting your page more often. Manage your download, sign-in, sign-up that is user-friendly, appealing and easy to use.
Most web users make a search of the things that are nearest to them and the things that are best in market. They rely on their phones for quick answers and easy solutions.
According to a study by comScore, nearly half of smartphone and tablet owners are using apps to find local information. Offer the users what they want and they will be more than happy.
A we told before, it is important to please your customers and that they will be more than happy if they receive what they desire. Unwanted ads can be okay if the user is a real fan of your product. But in case he isn’t he wouldn’t bother visiting your site again or even worse, he wouldn’t even bother to wait for a glance of your site.
The content shouldn’t drown in the website as you try to make your website all saucy. The content should be very much visible and should come handy to the user. Remember, you provide something of value to each customer of yours. Make your design sleek.
As a digital marketing agency, analytics is the DNA of campaign implementation and strategy. The purpose is to test, analyze, optimize, and repeat. Do not rely on your instincts. Use data to uncover the insights needed to increase mobile performance.
Consider tools such as Google and Bing Webmaster Tools and Google Analytics for reports as they can take your marketing strategy to the next level. Optimize your mobile and make your site mobile-friendly as it is all a part of mobile marketing.
Once a debate was raised between the marketing and IT departments regarding this. Google and Bing’s official recommendation is a responsive web design, which ensures that your website adapts according to the size of the browser.
For more insights into marketing and digital strategies, reach out to us- www.ittisa.com
Hope you have a great day ahead! Cheers!