The booming economy of India is seeing a tremendous change in the job market scene. Due to saturation in certain industrial sectors like in the IT sector, airline industry and in the manufacturing industry, we are seeing young graduates, experienced professionals and others switching their job profile to entirely a new field -
digital marketing.
“India has become the digital capabilities hub of the world with around 75% of global digital talent present in the country.” (
Source)
Several digital marketing experts have shared their tips with young budding talents on how to make a fruitful
career in digital marketing.
Sneh Sharma, founder and CEO of
Ittisa Digital Marketing Agency has shared her tips on how you can get a digital marketing job
in this post published in
Forbes by author
Joe Escobodo. She speaks about the key traits that a digital marketing professional should have to become successful -
- Experience in managing different platforms
- Ability to handle customers well
- Desire to learn more and improve skills
- Confidence
- Creativity as the biggest weapon
- Good social media presence
What is the career scope in digital marketing?
#1. An in-demand profession
The digital sphere in India has the ability to provide 55-60 million jobs, making it one of the most in-demand jobs at the present time. Those who are taking digital marketing courses have an added advantage of stepping into a lucrative career where the demand is very high.
#2. Wide career choice
Be it startups or established corporates, today every business has a digital presence and are constantly looking for
digital marketers to help them in their digital journey. Emerging technologies such as Artificial Intelligence and machine learning are also becoming mainstream with more and more brands implementing them for their business growth. With so many opportunities available, digital marketers can make their choice regarding the type of company they would like to work for, in accordance with their career needs.
#3. Starting career easily, and early
In the case of traditional careers, an internship or a placement from a coveted organization is often a prerequisite for gaining experience, creating a portfolio and making a mark in the industry. In the world of digital marketing, the opportunities are galore to start a career without even actually starting off as a professional. Having a strong social media presence to display one’s talent is sometimes enough to kickstart a career. Online courses and examinations can also add to knowledge and boost resumes, giving room to career opportunities and growth.
#4. Opportunity to be agile and versatile
There will never be a dilemma of having a stagnant career in the world of digital marketing. Even if one has a specialization in this field and wants to switch later, a slight upskill and training is all that would be required to make the change. The ongoing opportunities to learn are many, with different skills fitting differently to make that perfect career.
