A brand from the prestigious FMCG group- ITC Foods, Aashirvaad as a brand is synonymous with the word atta in the country. Right from sourcing all-natural ingredients to using the latest technology to upgrade packaging, Aashirvaad is a brand committed to excellence.
The Challenge: Aashirvaad wanted to build a website which acts as a product catalog for their wide range of products. At the same time, they also wanted to position the brand as healthy and natural.
The Solution: After analyzing the target audience, the product portfolio and the brand positioning, we strategized and created an interactive website that features their products creatively along with engaging content like recipes, easy navigation, and blogs for the users. This ensured that the user experience was top notch and the website increased the top of the mind recall for the brand.