Dogsee is India’s first organic dog treats company that produces 100% natural and vegetarian treats. After inception, Dogsee quickly gained popularity because of its one-of-a-kind product.
Objective: Increase Brand Recall and Strengthen Positioning through Packaging
Services Provided: Logo Design, Packaging Design, Print Design, Branding Strategy
Our biggest challenge with Dogsee’s branding was to communicate the goodness of the product and its all-natural characteristics without making the packaging look boring and predictable. Being a highly competitive market ruled by a select few, the packaging needed to stand out on shelves and grab attention. We therefore designed different boxes for the different products- the Dogsee Bites were quirky and fun whereas the bars were more premium in look and feel.